Question 1

Define the term target market and provide an example for a product of your choice.

Accepted Answer

The answer of Define the term target market and provide...

Question 2

Responding to health concerns from consumers, McDonald's revamped its menu to include healthier children's menu options, such as fruit and chicken wraps instead of fries and hamburgers.This is an example of marketing mangers responding to:

Accepted Answer

A) an operating situation. 
B) environmental forces. 
C) the surroundings. 
D) economic conditions. 
E) the technological environment. 
A) an operating situation. 
B) environmental forces. 
C) the surroundings. 
D) economic conditions. 
E) the technological environment.

Question 3

Even funerals are changing as a result of customers' needs and wants.Some funeral companies are developing new products such as:

Accepted Answer

A) less environmentally friendly coffins. 
B) less economical funeral cars. 
C) fewer cremation services. 
D) cardboard coffins. 
A) less environmentally friendly coffins. 
B) less economical funeral cars. 
C) fewer cremation services. 
D) cardboard coffins.

Question 4

Marketing efforts do not involve the design and development of products.

Accepted Answer

A) True 
 B)False

Question 5

Green marketing is:

Accepted Answer

A) a strategic process involving stakeholder assessment to create meaningful long-term relationships with customers while maintaining, supporting and enhancing the natural environment. 
B) when a company applies recycling principles in their production. 
C) when a company only uses the Internet to advertise and has no paper-based activities. 
D) when a company meets legislative requirements for waste management. 
A) a strategic process involving stakeholder assessment to create meaningful long-term relationships with customers while maintaining, supporting and enhancing the natural environment. 
B) when a company applies recycling principles in their production. 
C) when a company only uses the Internet to advertise and has no paper-based activities. 
D) when a company meets legislative requirements for waste management.

Question 6

Changes in the marketing environment always hurt marketing efforts.

Accepted Answer

A) True 
 B)False

Question 7

During the marketing orientation era, businesspeople realised that if they could produce products efficiently, customers would buy them.

Accepted Answer

A) True 
 B)False

Question 8

The Australia Zoo in Queensland is in the business of:

Accepted Answer

A) establishing zoos. 
B) making people happy and giving them memorable experiences. 
C) making animals perform. 
D) teaching about endangered animals. 
A) establishing zoos. 
B) making people happy and giving them memorable experiences. 
C) making animals perform. 
D) teaching about endangered animals.

Question 9

Use the following to answer questions 
Earth to Earth Cemetery offers a full-service funeral and burial that is non-toxic to the environment.All materials used in the burial are natural and will decompose with no negative impact.Earth to Earth's service is relatively new in Australia, but services of this type are common in Great Britain.A typical burial in Earth to Earth's cemetery includes a casket made from bamboo, wicker, paper or another natural material.There are no headstones of granite or concrete that will detract from the landscape, but trees and plants as 'markers' are allowed.The cost for a burial at Earth to Earth is approximately $3000, compared to about $6000 at most traditional cemeteries.Although business was slow at first, Earth to Earth is now experiencing an increase in the number of burials due to referrals and a newly developed website.The owners of Earth to Earth were previously in the cemetery business and are active conservationists.After conducting research and finding that there were natural burial sites in Great Britain, they wanted to provide an alternative to other environmentally conscious Australians like themselves.
-The owners of Earth to Earth Cemetery are apparently operating under which orientation?

Accepted Answer

A) Sales orientation 
B) Market orientation 
C) Production orientation 
D) Business orientation 
E) Profit orientation 
A) Sales orientation 
B) Market orientation 
C) Production orientation 
D) Business orientation 
E) Profit orientation

Question 10

The definition of marketing implies that __________ should receive benefits from exchange relationships.

Accepted Answer

A) only customers 
B) only businesses 
C) company management 
D) both customers and businesses 
E) only the most important customers 
A) only customers 
B) only businesses 
C) company management 
D) both customers and businesses 
E) only the most important customers

Question 11

The marketing mix includes four marketing activities except which of the following?

Accepted Answer

A) Product 
B) Price 
C) Political forces 
D) Promotion 
E) Place 
A) Product 
B) Price 
C) Political forces 
D) Promotion 
E) Place

Question 12

Customers are the focal point of all marketing activities.

Accepted Answer

A) True 
 B)False

Question 13

Marketing is the process of:

Accepted Answer

A) promoting products through personal selling and advertising to facilitate satisfying exchange relationships. 
B) maximising returns to stakeholders by developing relationships with valued customers and creating an advantage for them. 
C) delivering a standard of living to a society. 
D) creating, distributing, promoting and pricing goods, services and ideas to facilitate the achievement of a firm's objectives. 
E) focusing on customers' needs. 
A) promoting products through personal selling and advertising to facilitate satisfying exchange relationships. 
B) maximising returns to stakeholders by developing relationships with valued customers and creating an advantage for them. 
C) delivering a standard of living to a society. 
D) creating, distributing, promoting and pricing goods, services and ideas to facilitate the achievement of a firm's objectives. 
E) focusing on customers' needs.

Question 14

The concept of exchange is fundamental to the definition of marketing.What is the best description of exchange?

Accepted Answer

A) Activities that are performed primarily by producers and manufacturers 
B) Development of products, distribution channels, promotional strategies and pricing objectives to satisfy customer requirements 
C) Transfer of products in return for monetary considerations 
D) Provision or transfer of goods, services or ideas in return for something of value 
E) Transfer of products that take place only between for-profit organisations 
A) Activities that are performed primarily by producers and manufacturers 
B) Development of products, distribution channels, promotional strategies and pricing objectives to satisfy customer requirements 
C) Transfer of products in return for monetary considerations 
D) Provision or transfer of goods, services or ideas in return for something of value 
E) Transfer of products that take place only between for-profit organisations

Question 15

The marketing concept evolved from three preceding eras: the production orientation era, the marketing orientation era and the industrial orientation era.

Accepted Answer

A) True 
 B)False

Question 16

__________ is the process of establishing performance standards, comparing actual performance with established standards and reducing the difference between desired and actual performance.

Accepted Answer

A) Internal control analysis 
B) Marketing control 
C) Market flow regulation 
D) Environmental market analysis 
E) External analysis 
A) Internal control analysis 
B) Marketing control 
C) Market flow regulation 
D) Environmental market analysis 
E) External analysis

Question 17

The marketing environment is a set of static, unchanging surroundings.

Accepted Answer

A) True 
 B)False

Question 18

A target market:

Accepted Answer

A) involves a large number of customers. 
B) is a specific group of customers on whom a company focuses its marketing efforts. 
C) already has several competitors vying for customers' business. 
D) is the same thing as a salesperson's prospective client list. 
E) is a customer group classified as people with similar demographic characteristics. 
A) involves a large number of customers. 
B) is a specific group of customers on whom a company focuses its marketing efforts. 
C) already has several competitors vying for customers' business. 
D) is the same thing as a salesperson's prospective client list. 
E) is a customer group classified as people with similar demographic characteristics.

Question 19

Woolworths works with its primary producers and says they are important partners in the marketing of Woolworths' products.Their primary producers play a key role in:

Accepted Answer

A) the media. 
B) unions and lobby groups. 
C) product quality and packaging. 
D) government. 
E) the local community. 
A) the media. 
B) unions and lobby groups. 
C) product quality and packaging. 
D) government. 
E) the local community.

Question 20

Marketing managers strive to develop a marketing mix that:

Accepted Answer

A) minimises marketing costs. 
B) matches what competitors are offering. 
C) best matches the abilities of the firm. 
D) matches the needs of the target market. 
E) generates the highest level sales. 
A) minimises marketing costs. 
B) matches what competitors are offering. 
C) best matches the abilities of the firm. 
D) matches the needs of the target market. 
E) generates the highest level sales.

Define the term target market and provide an example for a product of your choice.

Responding to health concerns from consumers, McDonald's revamped its menu to include healthier children's menu options, such as fruit and chicken wraps instead of fries and hamburgers.This is an example of marketing mangers responding to:

Even funerals are changing as a result of customers' needs and wants.Some funeral companies are developing new products such as:

Marketing efforts do not involve the design and development of products.

Green marketing is:

Changes in the marketing environment always hurt marketing efforts.

During the marketing orientation era, businesspeople realised that if they could produce products efficiently, customers would buy them.

The Australia Zoo in Queensland is in the business of:

The definition of marketing implies that __________ should receive benefits from exchange relationships.

The marketing mix includes four marketing activities except which of the following?

Customers are the focal point of all marketing activities.

Marketing is the process of:

The concept of exchange is fundamental to the definition of marketing.What is the best description of exchange?

The marketing concept evolved from three preceding eras: the production orientation era, the marketing orientation era and the industrial orientation era.

__________ is the process of establishing performance standards, comparing actual performance with established standards and reducing the difference between desired and actual performance.

The marketing environment is a set of static, unchanging surroundings.

A target market:

Woolworths works with its primary producers and says they are important partners in the marketing of Woolworths' products.Their primary producers play a key role in:

Marketing managers strive to develop a marketing mix that:

Marketing Environment, Social Responsibility and Ethics

Planning, Implementing and Evaluating Marketing Strategy

Marketing Research and Information Systems

Consumer and Business Behaviour

Segmentation, Target Markets and Positioning

Digital Marketing and Social Networking

The Power of Branding

Product Decisions

Pricing Decisions

Distribution Decisions

Integrating Marketing Communications

People, Physical Evidence, Processes and Partnerships

Filters

Exam 1: Key Concepts in Marketing

Define the term target market and provide an example for a product of your choice.

Responding to health concerns from consumers, McDonald's revamped its menu to include healthier children's menu options, such as fruit and chicken wraps instead of fries and hamburgers.This is an example of marketing mangers responding to:

Even funerals are changing as a result of customers' needs and wants.Some funeral companies are developing new products such as:

Marketing efforts do not involve the design and development of products.

Green marketing is:

Changes in the marketing environment always hurt marketing efforts.

During the marketing orientation era, businesspeople realised that if they could produce products efficiently, customers would buy them.

The Australia Zoo in Queensland is in the business of:

The definition of marketing implies that __________ should receive benefits from exchange relationships.

The marketing mix includes four marketing activities except which of the following?

Customers are the focal point of all marketing activities.

Marketing is the process of:

The concept of exchange is fundamental to the definition of marketing.What is the best description of exchange?

The marketing concept evolved from three preceding eras: the production orientation era, the marketing orientation era and the industrial orientation era.

__________ is the process of establishing performance standards, comparing actual performance with established standards and reducing the difference between desired and actual performance.

The marketing environment is a set of static, unchanging surroundings.

A target market:

Woolworths works with its primary producers and says they are important partners in the marketing of Woolworths' products.Their primary producers play a key role in:

Marketing managers strive to develop a marketing mix that:

Marketing Environment, Social Responsibility and Ethics

Planning, Implementing and Evaluating Marketing Strategy

Marketing Research and Information Systems

Consumer and Business Behaviour

Segmentation, Target Markets and Positioning

Digital Marketing and Social Networking

The Power of Branding

Product Decisions

Pricing Decisions

Distribution Decisions

Integrating Marketing Communications

People, Physical Evidence, Processes and Partnerships

Filters