Exam 6: Consumer Behavior

Reginald greets his regular customers by name every morning when they come in for coffee.He offers them a taste of anything special he is cooking that day.He has a database with their birthdays,and offers them free meals on their birthdays.Reginald hopes that this attention to his "regulars" will encourage them to

Frazier is out of milk and bread and needs to decide what is for dinner.He will be stopping at the grocery store on the way home.Frazier will likely engage in limited problem solving.

How does the shopping situation affect consumer behavior?

Darrell sells custom cabinets for upscale residential homes.Darrell hopes that satisfied customers will create word of mouth referrals for him.To make it more likely that his customers are satisfied,Darrell could do any of the following EXCEPT

Several years ago,BMW produced The Hire,a series of short films that were distributed online.The purpose of the film was to make the BMW brand relevant to young males who,BMW hoped,would become interested in the brand and would be more likely to purchase a BMW in the future.The films were directed by popular action-film directors of that time,and showed the BMW engaging in high-speed chases and other high-adrenaline situations.No actual product information was provided.BMW made it easy for site visitors to share the videos with friends.The films were viewed millions of times,and BMW considered it a highly successful promotion.Of the factors affecting the consumer decision process,which ones were the primary factors this campaign sought to use to affect the consumer decision process of those who watched the films?

Jonathan prefers shirts made with a 50-50 cotton blend,but he will sometimes buy shirts with less cotton if they are less expensive.Jonathan uses __________ to decide which shirts to buy.

For which of the following purchases would consumers most likely engage in limited problem solving?

The greater the discrepancy between a consumer's needy state and the desired state,the greater

Marketers particularly want their brands and products to be in consumers' __________ sets.

When making an important purchase,consumers often consult friends and family.This is considered an external search for information.

Why should marketers not set unrealistically high consumer expectations?

At a convenience store,Brian bought a bag of chips he had never tried before.Driving down the road,Brian opened the bag,took a bite,and realized he had purchased pork rinds by mistake.Being a vegetarian,Brian tossed the chips away.Brian felt very little buyer's remorse and soon forgot about the experience.Why?

Limited problem solving usually relies on

Learning refers to a change in a person's thought process or behavior that arises from

Thanh has to decide which college to attend.This is the most important,riskiest and most expensive decision she has ever made.She will be engaged in

When the floor rusted through on her old car,Kelly knew she had a problem.Logically,Kelly's next step in the consumer decision process would be to

After purchasing an expensive pair of shoes,you may question whether or not the shoes are any better than the less expensive shoes you could have purchased instead.This is an example of postpurchase cognitive dissonance.

Fred's Heating and Air Conditioning Service is considered using the slogan,"We fix it the first time,every time." Why might this slogan be a bad idea if Fred wants to maximize postpurchase satisfaction? Create a better slogan for Fred.

When Brandon decided he needed a new car,he immediately called his old college roommate who owns a BMW dealership to ask questions about options and financing.Brandon was searching for information from

A consumer's external social environment includes