Exam 6: Consumer Behavior

When Glen is thirsty,he always buys a Coke.Like many consumers,Glen engages in considerable alternative evaluation when buying habitual products like his Coke.

Consumers involved in habitual decision making engage in little conscious decision making.

An online retailer needs to be able to measure how well its website converts purchase intentions into actual purchases.This is known as the

Kathy has naturally curly hair and has often been disappointed with the haircuts she has received.When she moved to a new town,she approached her new office mates and several strangers with curly hair and asked them where they had their hair cut.She chose to spend considerable effort finding a new hair stylist based on the __________ associated with her purchase decision.

Marketers fear negative word of mouth because when consumers are dissatisfied,they

Some websites provide allow consumers to shop while getting opinions from online friends.Which of the influences on the consumer buying process does this represent?

Using automobiles as an example,explain the differences between universal,retrieval,and evoked sets,and identify the one that is most important to marketers.

__________ are the three types of attribute sets.

Before the first of the three presidential debates in the fall of 2012,staffers from both the Romney and Obama campaigns made surprisingly pessimistic statements about their candidates' expected performance,apparently following a strategy of setting low expectations.Like marketers,though,political candidates who set expectations too low could

One benefit of having satisfied customers is that they may spread positive word of mouth.

__________ factors,such as the purchase situation,often override or influence psychological and social issues influencing consumers' purchase decisions.

Using examples,describe the difference between impulse buying and habitual decision making.

Zappo's online shoe and clothing store has a unique way of dealing with abandoned shopping carts.If a site visitor places items into the shopping cart and then leaves the site without making a purchase,several days later Zappo's sends a humorous email saying,"Let us show you what your shopping cart did while you were gone," along with a photo of a cute dog intended to represent the shopping cart.This attention-getting device is designed to improve the site's

In the consumer decision process,we decide how much time and effort to expend searching for information based partly on

After Sharon graduated from college,she found a steady and good-paying job,got married and began to raise a family,and began to receive recognition at work and in the community.Eventually,she began to devote more time and effort to intellectual and aesthetic pursuits.Sharon is moving up

Many states have laws regulating the prices businesses charge during emergencies like hurricanes.These laws are designed to protect consumers whose __________ state may impair their ability to make sound purchase decisions.

By producing motorcycles that do more than get riders to their destinations and back,Harley-Davidson is addressing consumers' __________ needs.

Though he has never owned a Jaguar,Jerry thinks they are poorly made and have many mechanical problems.For Jaguar to sell Jerry a car,the company would need to change the __________ component of Jerry's attitude.

Once consumers have recognized a need,they begin to search for ways to satisfy that need.The internal search is characterized by

Laura has a nearly new economy car,but she wants a Ford Mustang because she thinks it would be exciting to own one.If she decides to purchase a sports car such as the Mustang,she will be primarily fulfilling __________ needs.