Exam 6: Consumer Behavior

American visitors to the Indonesian island of Bali are often aghast when they see the sign for the Swastika resort.Americans associate the Swastika symbol with Nazi Germany while Indonesians associate the symbol with the four major elements on Earth.The two groups have different

Harley-Davidson knows that many of its customers today are professional people who want the pride of owning a Harley.Harley-Davidson also appeals to its more traditional market: cyclists who want a smooth,powerful ride.To be successful,Harley-Davidson needs to appeal to which type(s)of needs?

Peter wanted an unbiased source of information to help him decide what brand of appliances to buy for his new condominium.Peter would most likely search for information from

Setting high customer expectations is a good strategy that will help to avoid customer dissatisfaction in the long run.

There are approximately 1 billion people living in India.Only about 200 million of these people earn more than the equivalent of $1,000 per year.According to Maslow's Hierarchy,most of the other 800 million Indian consumers are primarily addressing their __________ needs.

Before going on his first business trip to China,Brad asked his Chinese-American friend to advise him on customs and values common among the Chinese businesspeople he will likely encounter.Brad is trying to avoid __________ business blunders.

When Karen realized her dog had fleas,Karen had

When Roger decides which airline to use to fly from Baltimore to San Diego,he considers the price,number of stops,and frequent flyer miles he will earn.All three factors are equally important to him.Is Roger using a compensatory or noncompensatory decision rule? Explain your reasoning.

Marketers love consumers who engage in __________,buying their company's product with little thought or consideration of alternatives.

Marketers frequently design customer relationship management programs to

Larry operates a fishing resort in the Galapagos Islands.Few guests visit his remote island more than once,but Larry has his assistant e-mail recent customers each month to see how satisfied they were with their stay at his resort.Why would Larry spend effort on past customers if few guests come more than once?

Sometimes consumers have second thoughts after buying goods that are expensive,infrequently purchased,or associated with a high level of risk.This is an especially critical time for marketers,as their customers are dealing with

Every year,before he puts his boat in the water,James has his mechanic put a new battery in the boat.James is probably concerned with __________ risk.

What is the difference between a functional need and a psychological need? How can getting a college education fulfill both types of needs?

A key to successful marketing is determining how to meet the correct balance of __________ needs that best appeals to the firm's target markets.

When Dee has business in Denver,she often goes out for a fancy meal.When deciding where to go,the only restaurants she usually considers are the local Thai restaurant and the elegant French restaurant.Do these two restaurants represent her universal,retrieval,or evoked set of choices?

For many American consumers,the purchase of a personal computer has shifted from an extended problem solving decision to a limited problem solving decision.How does this change the way retail stores should display and sell computers?

Brenda wants a new car that will be dependable transportation and look good.She wants to satisfy both functional and psychological needs.

A reference group may have direct or indirect influence on your attitude toward a particular clothing store.

Setting unrealistically high consumer expectation often leads to