Exam 6: Consumer Behavior

Last semester,Henri bought his textbooks over the Internet and saved a considerable amount of money.Classes start in a few days,and he needs to decide right away how and where to purchase his books.Henri will engage in a(n)__________ process.

Where Caroline grew up,everyone knew everyone else,no one locked the doors on their house,and a person's word could be trusted.When she went to work in another part of the country,she was surprised by how few people had similar values and beliefs.Caroline had to adjust to __________ differences.

Jordana is buying a laptop computer to take on trips.Although she has looked at several brands,she refuses to buy a computer that weighs more than five pounds.Jordana is basing her decision on

Often,political candidates position themselves as "outsiders," not part of the establishment.These candidates assume that voters have a negative attitude toward incumbent politicians (i.e.,those currently in office).Describe three components of attitudes voters might have toward incumbent politicians.

Steve wasn't sure what kind of salsa he wanted to get for his upcoming Super Bowl party.It seemed like there were dozens of varieties to choose from.He noticed that he could sample a few at a station in the store.He tried four,rejected two,and bought several jars of the two he really liked.He also ended up buying a different-and more expensive-kind of tortilla chip after tasting it.Marketers identify this as a success story of

Joanna lives according to her own rules,unconcerned about designer labels,brand names,and luxury items.Joanna is at what level in Maslow's Hierarchy of Needs?

Maslow's Hierarchy of Needs includes physiological needs at the lowest level and self-actualization at the top.The three levels in between are

__________ refer(s)to the process by which consumers select,organize,and interpret information.

After freshman year,Veronica wants to decide on a major.What internal and external sources of information will she use in help her in making a decision?

When Alisa decided to buy a new computer,she considered all the brands she could recall seeing advertised.This represents Alisa's __________ set.

Upscale men's and women's clothing stores like Nordstrom's,Neiman-Marcus,or Saks Fifth Avenue primarily appeal to consumers' __________ needs.

Beverage firms sometimes hire attractive young people to sit at fashionable bars,sipping the company's latest product offering.The firms hope these "models" will serve as a(n)__________ and influence consumers.

The greater the discrepancy between a consumer's __________,the greater the consumer's need recognition will be.

Natalie and her fiancée Dow are planning their wedding.She knows her mother wants her to have a traditional church wedding with a Roman Catholic priest officiating.Natalie would like to have an informal ceremony on the beach,since that type of wedding has become popular with her friends.Furthermore,Dow is from Thailand and would like to have a monk officiate.Natalie and Dow's wedding decisions are influenced by

To attract and maintain habitual purchasers,marketers spend considerable effort

When Maya decided to buy a new computer,she thought about all the brands she could recall seeing advertised,but she would only consider those brands she could buy at her local Best Buy electronics store.This represents Maya's __________ set.

Barak is considering buying a hybrid car,but he's not sure that he believes the gas mileage estimates.Barak is concerned about

Negative attitudes are typically difficult for marketers to change because

Vacation,restaurant,and entertainment choices require marketers to consider which of the following social factors?

Jennifer's spending decisions are heavily influenced by her family,her peers,and her religious education.These influences on her spending decisions are examples of