Exam 6: Consumer Behavior

Many Hollywood movie stars were among the first to buy electric and hybrid vehicles.These stars often became __________,influencing other consumers' behavior.

Naomi knows that habitual purchasers make great customers for her coffee shop.How can Naomi attract and maintain habitual purchasers?

Budweiser is well known for using humor in its ads for Bud Light beer.Which of the various factors affecting the consumer decision process are humorous ads like the Bud Light ads most likely to be attempting to influence?

Provide two decision making examples: one of an occasion when a consumer might use a compensatory decision rule,and one when the consumer might use a noncompensatory decision rule.For each,briefly identify the characteristics of the decision that would make a compensatory or noncompensatory rule the best choice.Be specific.

A __________ is a need or want strong enough to cause the person to seek satisfaction.

Budweiser is well known for the use of humor in its ad campaigns for Bud Light beer.Based on the use of humor in advertising for beer,does Budweiser believe that beer is a high-involvement or low-involvement purchase for most consumers? Explain your answer using the Elaboration Likelihood Model.

The three components of an attitude are

While on vacation,Martha had her camera stolen.Not wanting to waste vacation time shopping for a new camera,Martha simply purchased another camera just like her old one.For Martha the __________ was low.

__________ attributes are product or service features that are important to buyers and that are used to differentiate among choices.

André was afraid his condominium would look shabby to his future in-laws,so he had it painted just before their visit.André was addressing his __________ risk.

Marketers believe that the decision making process begins with a consumer's need recognition.Not everyone agrees.How would you answer critics who believe marketers can force people to buy things they don't want?

Consumers use and process different aspects of advertising or messages.__________ yields greater attention and deeper processing,and leads to strong attitudes and purchase intentions.

Apple computer users tend to like the company and love its products.Apple has nurtured this __________ component of their customers' attitudes.

Brenda was planning a small dinner party,and had gone to a new specialty food store with coupons she'd found in the food section of the paper.At the store she also found a "buy one,get one free" deal,and a gift offered with the purchase of a particular dessert.She altered the menu as a result of the __________ and ended up spending less than she'd planned.

As manager of a local donut shop,Arnie greets his regular customers by name and often begins making their order when he sees them drive into the parking lot.Arnie knows habitual purchasers with strong store loyalty are great customers.

Stuart wanted to impress Janet with the perfect engagement ring.He had been saving money for months,and he noticed his attitudes and perceptions about diamond rings changing as he began paying attention to ads for rings.Marketers call this process

Generally,people buy one product or service instead of another because they

Mary will not consider purchasing an "American" car brand based on negative comments made by her parents; therefore,she has developed a negative attitude toward "American" brand cars.

Christopher bought Timberland boots because he felt they were perfect for his outdoor activities.Patrick bought the same kind of boots because he felt they were stylish,especially with the logo clearly visible.The psychological factor driving Patrick's behavior is

Rachael is visiting colleges before applying to schools.Rachael is likely to be involved in an impulse buying process.