Exam 6: Consumer Behavior

There are five types of risks associated with purchase decisions.Which of the following best describes a situation where your new car stalls in the middle of a busy intersection?

Americans often equate "bigger" with "better," and prefer larger cars,TV screens,homes ...even meals.Researchers suspect that in doing so,we are trying to reduce __________ risk in the consumer decision process.

The buying process begins with a comparison of available alternatives.

Consumers consider universal,retrieval,and evoked sets during which stage of the consumer decision process?

The consumer decision process model represents

Many teenagers,both male and female,have clothes they purchased in the past that they "would not be caught dead in" today.When they occasionally see those clothes hanging in the back of their closet,these teenagers probably feel

The traditional marketing strategy of selling umbrellas when it is raining is an example of how __________ factors influence consumers' decisions.

A home security company will advertise the need for home surveillance products to appeal to which level of Maslow's Hierarchy of Needs?

When Kelly began searching for a new car to replace her old,rusty one,she probably relied on __________ sources of information.

Firms hope that helping consumers to learn more about a company and its products will affect consumers'

Marketers are particularly interested in postpurchase behavior because it

Dawn flies regularly between Atlanta and Los Angeles.She almost always uses Delta Airlines and has lots of Delta Sky Miles credit (Delta's frequent flyer program).Still,she uses an online fare comparison website each time to see if a competitor has a better price or a more convenient schedule.Dawn uses __________ to decide which airline to fly.

Customers are more likely to talk about service that exceeded their expectation than about service that did not meet their expectation.

Before flying,Jaden researches the types of planes the airline uses,scans the plane for defects as it taxis up to the terminal,and follows the pilot and crew as they come through the airport.He has no experience as a pilot or airplane mechanic.Jaden probably has a misguided sense of his

Among the factors affecting the consumer decision-making process is / are __________,the way consumers spend their time and money to live.

Postpurchase cognitive dissonance is especially likely for products that are

Most "big box" retailers regularly move products from one aisle to another.They also put personal care products in the pharmacy area,many aisles away from the grocery products.They do this because consumers who spend more time walking through the store are likely to make

Tomas,a bank employee,doesn't feel that his coworkers accept him.He decides to dress more casually,as they do,hoping to be accepted.Which level of Maslow's Hierarchy of Needs is Tomas trying to work on?

Elena is in the process of buying a new car.There are many possible cars to choose from,but she is focused on a few she would actually consider buying.These make up her __________ set.

The Wall Street Journal provides a set of guidelines each year for purchasing a laptop computer.The guidelines include recommendations for hard disk capacity,memory size,battery life,and several other attributes.The Wall Street Journal is providing consumers with