Question 1

The production era in marketing stressed that the customer was always right.

Accepted Answer

A) True 
 B)False  False

Question 2

_____ involves two or more businesses that jointly market each other's products.

Accepted Answer

A) secondary data 
B) affinity program 
C) market segmentation 
D) demographic 
E) target market
F)end-use segmentation
G)marketing mix
H)data mining
I)consumer behaviour
J)ownership utility
K)exchange process
L)B2B
M)person marketing
N)mass customization
O)frequency marketing
P)comarketing
Q)cobranding 
A) secondary data 
B) affinity program 
C) market segmentation 
D) demographic 
E) target market
F)end-use segmentation
G)marketing mix
H)data mining
I)consumer behaviour
J)ownership utility
K)exchange process
L)B2B
M)person marketing
N)mass customization
O)frequency marketing
P)comarketing
Q)cobranding P

Question 3

One of the most difficult areas of marketing decision making is pricing because these decisions are often subject to government regulation and public scrutiny.

Accepted Answer

A) True 
 B)False  True

Question 4

Describe the consumer markets segmentations.

Accepted Answer

Consumer markets are segmented in the fo

Question 5

Personal factors that influence consumer behaviour include cultural,social,and family influences.

Accepted Answer

A) True 
 B)False

Question 6

The group of potential customers toward whom a company directs its marketing efforts is the company's _____.

Accepted Answer

A) secondary data 
B) affinity program 
C) market segmentation 
D) demographic 
E) target market
F)end-use segmentation
G)marketing mix
H)data mining
I)consumer behaviour
J)ownership utility
K)exchange process
L)B2B
M)person marketing
N)mass customization
O)frequency marketing
P)comarketing
Q)cobranding 
A) secondary data 
B) affinity program 
C) market segmentation 
D) demographic 
E) target market
F)end-use segmentation
G)marketing mix
H)data mining
I)consumer behaviour
J)ownership utility
K)exchange process
L)B2B
M)person marketing
N)mass customization
O)frequency marketing
P)comarketing
Q)cobranding

Question 7

Products such as computers fall into the categories of consumer or business,but never in both categories since they are end-user products.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following marketing decision areas may be subject to government regulation and public scrutiny but can be a powerful competitive tool for a business?

Accepted Answer

A)  Pricing strategy 
B)  Distribution strategy 
C)  Product strategy 
D)  Promotional strategy 
A)  Pricing strategy 
B)  Distribution strategy 
C)  Product strategy 
D)  Promotional strategy

Question 9

Which of the following is an interpersonal determinant of consumer behaviour?

Accepted Answer

A)  Perceptions 
B)  Attitudes 
C)  Family influences 
D)  Learned experiences 
A)  Perceptions 
B)  Attitudes 
C)  Family influences 
D)  Learned experiences

Question 10

Consumer goods include products used in the production of other goods for resale.

Accepted Answer

A) True 
 B)False

Question 11

Forbes,Fortune,and similar types of magazines often contain ads for Rolex watches,BMW automobiles,and other luxury items.Advertisers are trying to reach a market segment based on ________.

Accepted Answer

A)  location 
B)  age 
C)  gender 
D)  income 
A)  location 
B)  age 
C)  gender 
D)  income

Question 12

Building long-term relationships with a few suppliers can actually lower production costs.

Accepted Answer

A) True 
 B)False

Question 13

Developing and maintaining long-term,cost-effective exchange relationships with individual customers,suppliers,employees,and other partners for mutual benefit characterizes ________.

Accepted Answer

A)  relationship management 
B)  customer satisfaction 
C)  relationship marketing 
D)  interpersonal consumer relationships 
A)  relationship management 
B)  customer satisfaction 
C)  relationship marketing 
D)  interpersonal consumer relationships

Question 14

Nike has implemented ______ so that its customers can design certain features of its athletic products to meet their specific needs and desires.

Accepted Answer

A)  mass customization 
B)  standardization 
C)  organization marketing 
D)  relationship production 
A)  mass customization 
B)  standardization 
C)  organization marketing 
D)  relationship production

Question 15

A campaign to promote a political candidate is an example of _____.

Accepted Answer

A) secondary data 
B) affinity program 
C) market segmentation 
D) demographic 
E) target market
F)end-use segmentation
G)marketing mix
H)data mining
I)consumer behaviour
J)ownership utility
K)exchange process
L)B2B
M)person marketing
N)mass customization
O)frequency marketing
P)comarketing
Q)cobranding 
A) secondary data 
B) affinity program 
C) market segmentation 
D) demographic 
E) target market
F)end-use segmentation
G)marketing mix
H)data mining
I)consumer behaviour
J)ownership utility
K)exchange process
L)B2B
M)person marketing
N)mass customization
O)frequency marketing
P)comarketing
Q)cobranding

Question 16

Philippe owns a store that sells lampshades.The process of receiving money in return for lamp shades is ________.

Accepted Answer

A)  marketing 
B)  place utility 
C)  exchange 
D)  time utility 
A)  marketing 
B)  place utility 
C)  exchange 
D)  time utility

Question 17

The current marketing period where companies emphasize customer satisfaction is referred to as the ________ era.

Accepted Answer

A)  production 
B)  relationship 
C)  marketing 
D)  sales 
A)  production 
B)  relationship 
C)  marketing 
D)  sales

Question 18

A university offers alumni a special Visa card with the university's logo printed on the front.Each time the cardholder uses the card,the university receives a small percentage of the amount charged.This is an example of ________.

Accepted Answer

A)  cobranding 
B)  comarketing 
C)  a frequency marketing program 
D)  an affinity program 
A)  cobranding 
B)  comarketing 
C)  a frequency marketing program 
D)  an affinity program

Question 19

Charlotte wants to purchase a new printer for her computer.She decides to stick with the brand she knows because of her experience with its efficiency and reliability.This is an example of a(n)________.

Accepted Answer

A)  interpersonal determinant 
B)  personal determinant 
C)  buying behaviour 
D)  recognition of a problem or opportunity 
A)  interpersonal determinant 
B)  personal determinant 
C)  buying behaviour 
D)  recognition of a problem or opportunity

Question 20

________ strategy focuses on personal selling,advertising,sales promotion tools,and public relations to produce effective communication between the firm and the marketplace.

Accepted Answer

A)  Pricing 
B)  Promotional 
C)  Distribution 
D)  Product 
A)  Pricing 
B)  Promotional 
C)  Distribution 
D)  Product

The production era in marketing stressed that the customer was always right.

_____ involves two or more businesses that jointly market each other's products.

One of the most difficult areas of marketing decision making is pricing because these decisions are often subject to government regulation and public scrutiny.

Describe the consumer markets segmentations.

Personal factors that influence consumer behaviour include cultural,social,and family influences.

The group of potential customers toward whom a company directs its marketing efforts is the company's _____.

Products such as computers fall into the categories of consumer or business,but never in both categories since they are end-user products.

Which of the following marketing decision areas may be subject to government regulation and public scrutiny but can be a powerful competitive tool for a business?

Which of the following is an interpersonal determinant of consumer behaviour?

Consumer goods include products used in the production of other goods for resale.

Forbes,Fortune,and similar types of magazines often contain ads for Rolex watches,BMW automobiles,and other luxury items.Advertisers are trying to reach a market segment based on ________.

Building long-term relationships with a few suppliers can actually lower production costs.

Developing and maintaining long-term,cost-effective exchange relationships with individual customers,suppliers,employees,and other partners for mutual benefit characterizes ________.

Nike has implemented ______ so that its customers can design certain features of its athletic products to meet their specific needs and desires.

A campaign to promote a political candidate is an example of _____.

Philippe owns a store that sells lampshades.The process of receiving money in return for lamp shades is ________.

The current marketing period where companies emphasize customer satisfaction is referred to as the ________ era.

A university offers alumni a special Visa card with the university's logo printed on the front.Each time the cardholder uses the card,the university receives a small percentage of the amount charged.This is an example of ________.

Charlotte wants to purchase a new printer for her computer.She decides to stick with the brand she knows because of her experience with its efficiency and reliability.This is an example of a(n)________.

________ strategy focuses on personal selling,advertising,sales promotion tools,and public relations to produce effective communication between the firm and the marketplace.

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Contemporary Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: The Entrepreneurship Alternative

Management, Leadership, and the Internal Organization

Human Resource Management: From Recruitment to Labour Relations

Top Performance through Empowerment, Teamwork, and Communication

Production and Operations Management

Product and Distribution Strategies

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Filters

Exam 11: Customer-Driven Marketing

The production era in marketing stressed that the customer was always right.

_____ involves two or more businesses that jointly market each other's products.

One of the most difficult areas of marketing decision making is pricing because these decisions are often subject to government regulation and public scrutiny.

Describe the consumer markets segmentations.

Personal factors that influence consumer behaviour include cultural,social,and family influences.

The group of potential customers toward whom a company directs its marketing efforts is the company's _____.

Products such as computers fall into the categories of consumer or business,but never in both categories since they are end-user products.

Which of the following marketing decision areas may be subject to government regulation and public scrutiny but can be a powerful competitive tool for a business?

Which of the following is an interpersonal determinant of consumer behaviour?

Consumer goods include products used in the production of other goods for resale.

Forbes,Fortune,and similar types of magazines often contain ads for Rolex watches,BMW automobiles,and other luxury items.Advertisers are trying to reach a market segment based on ________.

Building long-term relationships with a few suppliers can actually lower production costs.

Developing and maintaining long-term,cost-effective exchange relationships with individual customers,suppliers,employees,and other partners for mutual benefit characterizes ________.

Nike has implemented ______ so that its customers can design certain features of its athletic products to meet their specific needs and desires.

A campaign to promote a political candidate is an example of _____.

Philippe owns a store that sells lampshades.The process of receiving money in return for lamp shades is ________.

The current marketing period where companies emphasize customer satisfaction is referred to as the ________ era.

A university offers alumni a special Visa card with the university's logo printed on the front.Each time the cardholder uses the card,the university receives a small percentage of the amount charged.This is an example of ________.

Charlotte wants to purchase a new printer for her computer.She decides to stick with the brand she knows because of her experience with its efficiency and reliability.This is an example of a(n)________.

________ strategy focuses on personal selling,advertising,sales promotion tools,and public relations to produce effective communication between the firm and the marketplace.

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Contemporary Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: The Entrepreneurship Alternative

Management, Leadership, and the Internal Organization

Human Resource Management: From Recruitment to Labour Relations

Top Performance through Empowerment, Teamwork, and Communication

Production and Operations Management

Product and Distribution Strategies

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Filters