Exam 2: Publishing a Trifold Brochure

____________________ pictures are taller than they are wide.

____________________ options include no format at all, Order form, Response form, and Sign-up form.

In spot-color printing, if you choose black plus one spot color in a publication, Publisher converts all colors except for ____________________ to tints of the selected spot color.

A ____ is text that is slightly lower than other text on a line.

If possible, ____________________ the brochure with a fresh set of eyes at least one to two days after completing the first draft.

The ____ form displays fields for the description of items ordered, as well as types of payment information.

In ____ printing, the printer uses only one color of ink.

The ____ medium intentionally is tactile.

Brochures are produced for short-term readership on paper that soon will be thrown away or recycled.

Critical Thinking Questions Case 2-1 As the administrative assistant to the marketing director of a medium-sized technology provider, one of your tasks is to chair marketing staff meetings when the marketing director is out of town. You are chairing today's meeting; which is a first meeting to discuss an advertising brochure for a new technology product. On which activity should you focus today's meeting? ____

Click the ____ button to paste only the text and not the formatting into the destination location, as shown in the accompanying figure.

____ give a sense of realism to a publication and should be used to show people, places, or objects that are real.

Differences in wordwrap relate to your ____.

Publisher can check the entire publication once you have finished editing it.

On a typical Publisher installation, only a few font families contain complete ____.

A ____ is a reduced-size version of a graphic image used to help recognize and organize pictures.

A subscript is a special stroke that appears in text that is not part of the normal font set.

Modified Multiple Choice The benefits and advantages of brochures over flyers and newsletters include: ____.

Publisher supports three kinds of color printing and provides the tools commercial printing services need to print the color publication.

The Office Clipboard is a temporary storage area for text or objects copied or cut from a publication.