Exam 8: Generating Data-Driven Catalogs

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Publisher provides a(n) ____ feature that automatically corrects these kinds of errors as you type them in the publication.

(Multiple Choice)
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Critical Thinking Questions Case 8-2 One of your tasks as the marketing director for a new insurance company is to assist with the creation of a new marketing catalog. You will be presenting your idea to the company's president in a month, and you've decided to use Publisher to create the catalog. You have an assistant to help you with the marketing strategy, but she isn't familiar with how Publisher works. She asks you the following questions. Where does Publisher recommend that a publication and its data source reside? You tell her ____.

(Multiple Choice)
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Catalogs are more appealing to customers better when they use ____ color pictures and graphics.

(Multiple Choice)
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Modified Multiple Choice With catalog templates, you can select the ____.

(Multiple Choice)
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A ____ is background area used to create repeatable elements such as headers, footers, watermarks, and layout guides.

(Multiple Choice)
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Modified Multiple Choice Which of the following are ways catalogs can be used as marketing tools?

(Multiple Choice)
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Older printers may not have enough printer memory to handle the many graphics included in the catalog.

(True/False)
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The AutoCorrect feature is not limited to misspelled words.

(True/False)
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To conserve memory resources on your computer, Publisher may not display the pictures until the file is ready to preview or ____________________.

(Short Answer)
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Modified Multiple Choice Which of the following are choices you have when finalizing a catalog merge?

(Multiple Choice)
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As a marketing tool, a catalog helps you compete for preferred status with buyers.

(True/False)
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A flyer is a collection of pictures and descriptive details, representing items for sale or services.

(True/False)
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Use the Translation tool for long passages of text or groups of words in your publications. ____________________

(True/False)
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Direct marketing advertisements should be straight to the point, offering a product, service, or event, and explaining how to obtain that product, service, or event.

(True/False)
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For a catalog template, Publisher will offer to create multiple pages, using a two-page spread.

(True/False)
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With a blank catalog ____________________, Publisher will offer to create multiple pages, using a two-page spread.

(Short Answer)
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Catalog pages contain a unique merge area for positioning field codes for text and pictures.

(True/False)
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The ____________________ group allows you to insert text and pictures manually from the data source.

(Short Answer)
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You cannot format fields or objects added to the merge area using normal formatting techniques.

(True/False)
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Publisher's translation capability requires ____ access.

(Multiple Choice)
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