Exam 7: Promoting and Maintaining a Website

List at least three kinds of information that can be extracted from server log transactions.

_______ e-mail advertising is also called permission-based e-mail advertising.

FileZilla is an example of _______ software.

Your operating system's _______ organizes your documents and files into folders, and you can use it to upload your website files directly from your computer's hard disk to your host's web server.

A(n) _______ brings together companies that want to purchase online or in-app advertising and companies that want to sell ads on their websites or in their apps.

You can increase the possibility of your webpages appearing in some search results lists by including _______ and carefully crafting each webpage's title.

Affiliate program _______ place specially formatted links to advertisers' websites on their webpages.

In a link exchange program, if a visitor makes a purchase at an advertiser's website, the visitor receives commission on the sale or a flat fee.

_______ are small text files stored on a webpage visitor's hard drive, usually without the visitor's knowledge.

Attracting numerous visitors is a top-level concern no matter the type of website.

Participating in a(n) ____________________ program is a good way for a business to drive traffic to its website.

If you need to build your audience, you are discouraged from offering subscribers an option to unsubscribe from email newsletters, for example.

____________________ is the standard set of rules for uploading or downloading files over the Internet, such as webpage files to a web server.

An impressive number of incoming links to your webpages are also part of _______.

Having a large number of visitors who do not initiate a purchase could mean that your advertising dollars attract the wrong audience or that there is something wrong with either the products themselves or the way they appear on the webpage.

To use a submission service , you typically provide information about your website, such as URL, description, and keywords. _________________________

A(n) ____________________ is the process of a website visitor clicking an webpage ad to jump to the advertiser's website.

The density of specific ____________________ in webpage text is a search engine optimization technique.

In an online advertising network, a website that has space to display the ads is called a(n) _______.

You can block pop-up ads in any app in which they appear.