Exam 7: Promoting and Maintaining a Website

A(n) verification server enables testing in an environment similar to that of a live web server. _________________________

Clearly worded webpage text is a search engine optimization technique.

Rich ____________________ ads contain multimedia elements.

Critical Thinking Questions Case 7-2 Now that your new e-commerce website is published to a live server, you are ready to direct your web development and marketing teams to maintain and promote the website. At this afternoon's meeting with the marketing department, you express your concern about how you can be sure the website is "getting the job done" for the company. The marketing manager suggests that _______.

A _______ analysis might indicate how long visitors are viewing a specific page at your website.

Joining an online advertising network as a(n) _______ is a way to generate revenue at your site.

Be considerate and always provide a way for recipients to __________________ from opt-in email advertising messages and newsletters.

A _______ ad is a rectangular webpage advertisement that links to the advertiser's website.

A(n) ____________________ brings together companies that want to purchase online or in-app advertising with companies that want to sell ads on their websites or in their apps.

Ads provided by an online advertising network are stored on a(n) ___________________ server and then "served up" when added to a search results page or when a visitor requests a publisher's pages.

Pop-up ads are so unpopular with visitors that today's ____________________ contain pop-up window blocking features.

Google ____________________ is an update to the Google search algorithm.

List at least four steps in the self-testing process.

A(n) _______ is an e-commerce online advertising program in which a website pays a fee or commission on sales generated by visitors driven to the website by links on other websites.

_______ software, such as Microsoft Expression Web, allows you to publish and update your website from within the program.

Publishers base the amount of money they charge advertisers for an ad on expansions.

An affiliate program is a business that registers websites with multiple search tools for a fee.

If you use Windows, your file management system is Finder . _________________________

Which of the following is NOT an element that needs to be checked periodically after your website is published to the live server?