Exam 7: Promoting and Maintaining a Website

A(n) _______ program is an online promotional tool that generates revenue source for website publishers.

When a visitor clicks an ad from a webpage or from within an app, the visitor's browser goes to the ad's link target.

The criteria and rewards for becoming an affiliate program publisher are the same no matter the publisher.

The webpage _______ measurement determines webpage popularity.

After your website is published to a live web server, you are ready to begin the self-testing and target audience testing processes.

Using a _______ service is an alternative to waiting for search engines to find and index your website or spending your own time registering your webpages with multiple search tools.

A(n) _______ web server hosts multiple websites.

In an affiliate program, the publisher pays a fee or commission on sales generated by visitors driven to the website by links on advertiser websites.

A _______ visitor is an individual visitor to a site; this measurement can help determine the success of your website promotional efforts.

Thousands of web _______ companies, such as those shown in the accompanying figure, offer server space for a fee.

Floating ads are webpage advertisements that seem to float across the screen for a few seconds.

The web metric that identifies the rate at which a visitor who is shopping at a website becomes a buyer of the website's products or services is the _______ rate.

Critical Thinking Questions Case 7-1 What an exciting day! All the development work on your new website is finished and your web development team is getting ready to celebrate. Jane, your administrative assistant, asks you what the next step will be. You tell her ____.

The online promotional method that involves applying specific web design and development techniques to webpages to increase the possibility that the webpages will appear near the top of a search results list is called _______.

For an organizational/topical or e-commerce website, the volume of traffic can be one factor of success or failure.

Some award websites focus on a specific industry or type of business.

Some web hosting companies cater to e-commerce websites that require a more sophisticated level of server support, such as shopping carts, comments features, and more.

For a personal website, it might be helpful to hire an SEO consultant to help direct SEO efforts.

Spam is annoying, but not illegal.

Which of the following questions are appropriate for a target audience testing questionnaire?