Exam 7: Promoting and Maintaining a Website

A _______ server offers virtual storage for not only your website content, but other files related to your business or personal life.

If you are using a file management system, you will save files to the host company's web server as you create them.

Which of the following promotional tools can be effective for an e-commerce website with a promotional budget?

A _______ ad is a vertical rectangular webpage ad.

Banner ____________________ websites facilitate an exchange of banner ads among members.

_______ links work well when the companies are in related fields, but are not direct competitors.

Using an FTP client, after your website is published, you can ____________________ the files, which makes sure that any changed files are the same on both servers.

A(n) ____________________ link is a link between two website owners who agree informally to put a respective link to the other's website on their webpages.

Web _______ involve combining various types of visitor data and then analyzing that data to discover how visitors act at a website.

Promotional giveaways include such items as stationery, business cards, brochures, reports, signage, and magazines.

A small number of repeat visitors to an e-commerce site might indicate that _______.

Unsolicited email advertising is called ham . _________________________

Some web hosting services might assist with acquiring a domain name for an additional fee.

Which of the following is a type of online ad?

An effectively written, permission-based opt-in text or email can entice visitors to revisit your website to learn about new products.

After your website "goes live" there is no longer any need to test website elements, such as images and links.

A _______ web server is one that hosts only your website files.

Critical Thinking Questions Case 7-2 Now that your new e-commerce website is published to a live server, you are ready to direct your web development and marketing teams to maintain and promote the website. During this morning's meeting with your web development team, the new intern makes a number of observations about the success of your e-commerce website. Which of the following is NOT true?

Web designers recommend learning about proper use of ____________________ to ensure your website reaches its target audience.

____________________ banner ads grow larger when clicked.