Exam 4: The Marketing Environment

The Hispanic population is driving minority growth in the United States.

What do self-sufficiency,upward mobility,work ethic,and conformity have in common?

Which type of research attempts to develop new or improved products?

When Miriam went to the specialist,she was asked to sign several official forms that the receptionist handed her so that her primary care doctor could be given the results of her medical examination.The law that requires her permission for the physician's office to hand out personal information about her is the result of legislation determined to:

The phenomenon of working women has had a greater effect on marketing than has any other social change.

Describe the competitive environment for a locally-owned coffeehouse in your college community.

A period of economic activity characterized by negative growth,which reduces demand for goods and services,is called:

The two types of research are:

Marketers can control the external environment in which their organizations operate.

While managers can control the marketing mix,they cannot control the elements in the external environment that continually mold and reshape the target market.List six variables of the external environment that are not directly under the control of marketing managers.

All of the following are appropriate tactics for marketers to use during a time of economic recession EXCEPT:

Social change is perhaps the most difficult external variable for marketing managers to forecast,influence,or integrate into marketing plans.

Which of the following statements characterizes the growing ethnic markets in the United States today?

_____ are strongly attached to technology,tend to be skeptical consumers,and demand the latest fashion trends in record time.

The publisher of Ebony magazine has forged an alliance with Dan River,Inc.to create luxury bed and bath products for the newly developed Ebony Home brand.Ebony Home will use the publisher's long history and expertise to market to the African American market.The African American market is the _____ for the Ebony Home brand.

Dog Spa Kelly Tumlin wants to open a dog grooming salon that will offer healthy,natural pet care and holistic pet products.All of the products sold at the salon will be of the highest quality and made of all-natural ingredients..Tumlin wants to pamper pets just like a spa pampers their owners.To determine the feasibility of the grooming salon,Tumlin hired a marketing researcher who studied all the market information available and determined that single,white-collar workers between the ages of 30 and 60 were the most likely people to use the services proposed by Tumlin.The researcher also determined the west side of the city offers the best location for the enterprise even though zoning regulations are much stricter in that area. -Refer to Dog Spa.Describing the market for Tumlin's grooming salon in terms of how old they are and their marital state reflects the use of _____ characteristics.

Companies use environmental management when they implement strategies that attempt to shape the external environment within which they operate.

The _____ Act strengthened the Clayton Act to prevent corporate acquisitions that reduce competition.

Rising incomes mean a higher standard of living.

Many people in the United States choose to drink light beer because they value thin and fit bodies.In Europe,light beers have had little success because flavor is valued more highly.For international beer manufacturers,this difference illustrates how _____ influence(s)marketing.