Exam 13: Retailing

The person who called Alisa last night and tried to sell her double-paned windows for her home was using inbound telemarketing.

Flash Foods is the name of a chain of small stores,which carry high-turnover products such as lip balm,milk,soda,beer,bread,and aspirin.Flash Foods stores are open all day every day and would best be classified as convenience stores.

Kroger is the second largest supermarket chain in the U.S.Which of the following is the most likely reason why Kroger supermarkets sell all types of foodstuffs as well as nonfood products including a wide range of eyewear and accessories?

The merchandise mix:

Which type of retail store specializes in a given type of merchandise?

_____ carry a limited line of high-turnover,high-priced goods and resemble miniature supermarkets.These self-service stores are typically located near residential areas and are open long hours,seven days a week.

Which form of franchising is an ongoing business relationship between a franchisor and a franchisee where the franchisor "sells" a franchisee the rights to use the franchisor's approach to doing business?

At the American Girl store in Chicago,dolls can be purchased and girls can then go to the American Girl café or American Girl Theatre,and even have birthday parties.This is an example of using _____.

Which type of retailing is the selling of products by representatives who work door-to-door,office-to-office,or at home parties?

Marketers can precisely target their customers according to demographics,geographics,and psychographics with:

Which of the following types of stores has a high gross margin,a narrow product assortment,and a high level of service?

_____ shows how much the retailer makes as a percentage of sales after the cost of goods sold is subtracted.

The Mad Stencilist has decided to demonstrate how to use its products to create custom gift tags on a local cable television channel and encourage shoppers to call a toll-free number to purchase the merchandise with a credit card.This form of retailing is called a(n):

The Home Depot has selected orange as its corporate color.It's a good choice.At the gut level,orange connotes happiness and warmth.A recent article in one of the company's advertising brochures spoke about choosing colors for home decorating.It referred to this color as "joyful orange." The color orange is part of the _____ at The Home Depot stores.

_____ are large,departmentalized,self-service retailers that specialize in wide assortments of foodstuffs and a few nonfood items.

Apple Stores Apple Inc.opened its first Apple Store in 2001 and currently has hundreds of stores spanning several countries.Many of the Apple Stores are inside malls,but Apple also has several free standing stores they call their flagship stores,with each looking a little different on the outside.These are located in New York City,Boston,Los Angeles,Chicago,San Francisco,Montreal,Tokyo,and Osaka. The store in New York City is a glass cube with a glass cylindrical elevator and spiral staircase that leads to an underground store.Inside they have long tables displaying products ranging from the iMac,MacBook Air,iPods,printers,cameras,and other accessories.All these products are accessible to customers who can try them out and ask various questions of informed associates.The walls are mostly metallic and the signs are all backlit. All stores have a Genius Bar where a customer can receive technical advice or set up service and repair for their products.To address the needs of the many iPod users,some stores,such as the New York store,have set up a separate iPod Bar where customers can get their own technical assistance.They also have an iMac station for kids who want to try out games and learning products and a theatre for workshops,product training sessions and special presentations. Apple introduced the handheld Easy Pay system where customers don't have to wait in line to purchase products and with a simple click of a paperless,handheld credit card scanner,the employee brings the cash register to the customer.Items can be rung up anywhere on the show room floor.Apple plans to open several more stores in the years to come. Apple also has its online store.At its web site a customer can order any Mac or iPod product,plus a large variety of accessories.In addition to its product offerings,a customer can watch a demonstration of how products work or check out the latest Mac ads or news. -Refer to Apple Stores.Of the major types of retail operations,Apple stores are _____.

Every October through December,Hickory Farms opens a temporary store in many malls to sell products during the Christmas season without the long-term commitment of a more expensive retail lease.This is an example of a pop-up shop.

Kmart utilizes a strategy of moderate to low prices on large quantities of products and lower levels of service to stimulate a high turnover of inventory.Kmart offers a wide variety of different product lines.Kmart is an example of a:

The only place the Hampton Bay ceiling fans can be purchased is at The Home Depot.The Home Depot has instructed Hampton Bay on how the ceiling fans should be built.This indicates that Hampton Bay is a:

Which group is the targeted market by lifestyle centers?