Exam 12: Marketing Channels and Supply Chain Management

Chewing gum and soft drinks are sold in grocery stores,service stations,convenience stores,drugstores,discount stores,and motel vending machines.This is a example of a(n)_____ distribution strategy.

Redbox Movie DVD sales represent a $16 billion market,and rentals make up another $7.5 billion.Naturally,production studios would prefer consumers purchase DVDs rather than rent them.Production studios like Twentieth-Century Fox,Warner Bros,and General Electric refused to sell new releases to Redbox,a DVD vending machine company,until almost a month after new releases arrived in stores.Redbox,the ubiquitous DVD rental red kiosks found in- and outside of convenience stores,grocery stores,drugstores,fast-food restaurants,and Wal-Mart,is cutting in on production companies' profits.These studios are tangled in lawsuits with Redbox.Sony,Paramount,and Lionsgate,on the other hand,permit distribution through Redbox,and Disney allows third-party distribution to Redbox.With more than 20,000 kiosks now in operation,Redbox ranks fifth in DVD rental revenues,which is impressive considering the rental fee is only $1.00.But Blockbuster is trying to steal vending market share by allowing NCR Corporation,known for ATM machines,to license its name to place Blockbuster Express kiosks in similar types of locations. -Refer to Redbox.Redbox offers DVDs from several production studios,such as Disney,Sony,and Paramount.Consumers just have to rent from Redbox instead of obtaining the DVD from the various production studios if they want a children's movie from Disney and an action movie from Paramount.Thus,one kiosk provides _____ for both consumers and the production studios.

Polo brand apparel can be purchased through fine department stores nationwide.However,Polo apparel can also be purchased through Polo stores,which creates the potential for _____ conflict in the channel of distribution.

Channel conflict that occurs among channel members on the same level is known as:

Cutter & Buck is a high-end fashion sportswear company.Even though swimwear is a product category that does not sell year round,its sales remain steady all year because Cutter & Buck sells to wholesale distributors that stock the product.Its wholesale distributors are helping to overcome a(n)_____ discrepancy.

Companies that use supply chain management techniques typically also use a push promotional strategy.

Which of the following is the lack of all the items a customer needs to receive full satisfaction from a product or products?

All of the following are criteria used to choose a mode of transportation EXCEPT:

Which of the following is the inventory control system that manages the replenishment of raw materials,supplies,and components from the supplier to the manufacturer?

Global supply chains are particularly at risk regarding supply chain security.

Which channel relationship is less ambiguous than an Arm's Length relationship but without the longer-term and/or capital investment required to achieve full integration?

Companies selling standardized items of moderate or low value to other businesses (not to consumers)often use:

All of the following are logistics components of the supply chain EXCEPT:

Canesta Company has developed a virtual keyboard out of light to be used with cell phones and personal digital assistants (PDAs).The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.When introduced to the market,the device will sell for less than $50.What level of distribution intensity should the company use?

A(n)_____ is an institution that buys goods from manufacturers,takes title to these goods,and resells them to businesses,government agencies,and/or other wholesalers or retailers.

Metallurgical Designs makes gold and silver charms for necklaces and bracelets.It markets its charms to a few retailers in any one region and promotes them intensively to those retailers.This is an example of intensive distribution.

Centigon is a manufacturer of customized armored vehicles for military,private,presidential,and commercial uses.Each armored vehicle is designed to deliver security on the road while also achieving optimum levels of performance and comfort.For distribution,you would expect Centigon to use a:

The goal of any effective materials-handling system is to:

Redbox Movie DVD sales represent a $16 billion market,and rentals make up another $7.5 billion.Naturally,production studios would prefer consumers purchase DVDs rather than rent them.Production studios like Twentieth-Century Fox,Warner Bros,and General Electric refused to sell new releases to Redbox,a DVD vending machine company,until almost a month after new releases arrived in stores.Redbox,the ubiquitous DVD rental red kiosks found in- and outside of convenience stores,grocery stores,drugstores,fast-food restaurants,and Wal-Mart,is cutting in on production companies' profits.These studios are tangled in lawsuits with Redbox.Sony,Paramount,and Lionsgate,on the other hand,permit distribution through Redbox,and Disney allows third-party distribution to Redbox.With more than 20,000 kiosks now in operation,Redbox ranks fifth in DVD rental revenues,which is impressive considering the rental fee is only $1.00.But Blockbuster is trying to steal vending market share by allowing NCR Corporation,known for ATM machines,to license its name to place Blockbuster Express kiosks in similar types of locations. -Refer to Redbox.Video stores that distribute DVDs usually also sell popcorn,candy,soft drinks,and entertainment publications.Basically,they overcome discrepancies of quantity and assortment by combining products into collections or assortment that consumers want available in one place.Which channel function does this describe?

Some countries,such as the Peoples Republic of China and to some extent India,require foreign companies to form joint ventures with domestic firms in order to enter a market.This requirement often forces technology transfers and managerial control to the domestic partner.These types of equity agreements also require the establishment of a(n)_____ channel relationship.