Exam 7: Business Marketing

All of the following are considered types of business products EXCEPT:

Inland Eastex manufactures a heavy paper stock that is used for printing covers for many different types and sizes of consumer magazines.Consumer magazine sales determine how much paper Inland Eastex sells.This is an example of:

Businesses that buy finished goods and sell and distribute them for a profit are called:

Baseball Dirt Dirt is not dirt when it comes to baseball fields.About two-thirds of the pro baseball fields got their dirt from a dirt farm in New Jersey called Partac Peat.The company markets a secret mix for the infield (resilient),the warning track (extra crunchy),and the pitcher's mounds (firm).Mounds come in red,brown,orange,and gray colors.Roger Bossard,the White Sox head groundskeeper,scouted nationwide for dirt before settling on the mix provided by Partac Peat.(He uses sand under the grassy areas of the playing field.) -Refer to Baseball Dirt.Some of the dirt sold by Partac Peat is used to make clay tennis court surfaces.As the number of people playing tennis increases so does the demand for new clay courts and,therefore,the demand for Partac Peat.This occurs because the demand for Partac Peat is:

Since GE began accepting bids via the Internet,the length of the bidding process in GE's lighting division has been reduced from 21 days to 10.Since requesting the bids is easier,purchasing agents approach more potential vendors.The ability to locate more vendors has lowered the cost of goods by 5 to 15 percent.GE's experience illustrates:

Rock-Tenn Rock-Tenn produces packaging products.They make cartons that will hold a dozen Dunkin' Donuts,waffle fries for Chik-fil-A,Gillette razors,Haagen -Daz ice cream,express mail envelopes for FedEx and much more.Rock-Tenn business fluctuates depending on consumer demand.As plastic products become more expensive companies turn to cardboard and paper to package their products. -Refer to Rock-Tenn.Rock-Tenn makes paper products for companies to use in their product and service offerings.The business market consists of four categories of business customers.Rock-Tenn's customers are an example of a _____.

A keiretsu is a(n):

As a result of the _____,a small increase or decrease in consumer demand can produce a much larger change in demand for the facilities and equipment needed to manufacture the consumer product.

When demand for a product is _____,an increase or decrease in the price of the product will not significantly affect demand for the product.

When the demand for packaged beer fell by 8 percent in one year,the demand for aluminum beer cans and glass beer bottles fell also because the demand for beer containers is an example of a(n)_____ demand.

Major equipment goods,such as machines,mainframe computers,and buildings are also referred to as:

All of the following are current roles of the Internet in business marketing EXCEPT:

Within the business market,roller belts that are purchased by vacuum manufacturers are examples of:

A university is considering the purchase of a Web-based course delivery system due to increased demand for online courses and degrees.Since the school has not offered online courses before,what type of buying situation does this represent for the school?

If a business needs a particular good or service and decides to look among its own customers for a provider of that good or service,the business is:

_____ occurs when a deli decides to buy its office supplies from a company that regularly buys sandwiches for its employees.

Rock-Tenn Rock-Tenn produces packaging products.They make cartons that will hold a dozen Dunkin' Donuts,waffle fries for Chik-fil-A,Gillette razors,Haagen -Daz ice cream,express mail envelopes for FedEx and much more.Rock-Tenn business fluctuates depending on consumer demand.As plastic products become more expensive companies turn to cardboard and paper to package their products. -Refer to Rock-Tenn.Power tools used to maintain the machinery that produces cartons would be an example of _____.

Sometimes a _____ is created for the purpose of sharing resources.This was why the Donnelly Corporation,a company that designs,manufactures,and markets automotive parts,joined with Applied Films Laboratory,Inc.to manufacture and supply the world market with display coated glass for liquid crystal displays (LCDs).

Apple Inc.wanted a faster microprocessor for its new Macs.Apple Inc.most likely engaged in a:

_____ is the marketing of goods and services to individuals and organizations for purposes other than personal consumption.