Exam 5: Developing a Global Vision

_____ is a global marketing strategy that requires active ownership (either a controlling interest or large minority interest)of a foreign company or overseas manufacturing or marketing facilities.

An exclusion of all products from certain countries or companies by a government or group is called a(n):

According to the text,which of the following is an example of a product strategy that would be appropriate for a global marketing company to implement?

Gillette gets about two-thirds of its revenue from its international divisions.This shows that:

Having a global vision means management recognizes and reacts to international marketing opportunities,is aware of threats from foreign competitors in all markets.

Which list correctly ranks the methods of entering the global marketplace in increasing order of risk?

Assume you are the marketing manager for a leading U.S.manufacturer of earth-moving equipment.Your company would like to become heavily involved in global marketing (especially in India)but has some capital limitations.Your job is to evaluate whether it should use contract manufacturing or direct investment.Compare and contrast these two options and make a recommendation.

Multinational companies typically begin the development of their global business with direct investment and continue using this strategy throughout the company's life span.

According to research done by the World Bank,countries with the greatest amount of business regulation foster the strongest economies.

Disney sells the rights for an investment company to run a Disneyland theme park in Tokyo.The investment company gains most of the profits from the enterprise while paying Disney a percentage in royalties.This is an example of:

The form of global organization that provides the highest potential for return on investment as well as the highest level of risk is contract manufacturing.

Belgian Beer brewer InBev bought Anheuser-Bush for $52 billion.This is an example of a _____.

Wataniya Mobile Wataniya Mobile is offering cellular service in the Palestinian territories.It is only the second cellphone carrier in the region and is significant because it is owned by foreign companies and investors like the Qatari royal family and the Palestine Investment Fund.The new service is aimed at increasing cellphone penetration,which is only 35%,in this economically challenged area.It has not been easy for Wataniya,though.It took two years to gain the required license from Israel,which controls the Palestinian territories' airwaves and bandwidth required for the service.Even though Wataniya is allowed bandwidth,it has only received 3.8 megahertz of bandwidth from Israel,which is not enough for it to offer 3G mobile services that enable Web browsing and email. -Refer to Wataniya Mobile.Israel and the Palestinian territories have vastly different religious beliefs and are frequently at war.These differences would be attributed to which environmental factor?

Global marketing standardization assumes markets throughout the world are becoming more alike.

Once marketing managers have determined a global product and promotion strategy,they can select the remainder of the marketing mix.However,entry into many developing nations presents special pricing problems because:

A tax levied on the goods entering a country is called a(n):

In the 1980s,Japanese computer chip manufacturers were accused of dumping in the United States.Explain what this means and discuss why a company would do this.

GATT,NAFTA,and the EU are all examples of market groupings.

The _____ is an intermediary in the global market who assumes all risks and sells globally for its own account.The domestic manufacturer usually treats it like a domestic customer.

Boeing Company Boeing Company has spent more than $100 million to create a major presence in China,complete with a major office complex,a large spare-parts facility,extra training programs for Chinese air crews,and a deal to buy fuselage sections for the 737 from local manufacturers.Asia is the fastest-growing aircraft market in the world.Asian carriers have been a major part of Boeing's sales,and Boeing predicts 40 percent of future air-traffic growth will come from Asia-Pacific travel,and it wants those passengers flying on Boeing jets.So,Boeing is jointly designing and building an American-Japanese-Chinese plane,all to lock out any European,South American,or even Asian threat to its market.To keep the fate of Asian aerospace in its hands,Boeing is steadily broadening its contractual relationship with Japan's three major players,Mitsubishi Heavy Industries,Kawasaki Heavy Industries,and Fuji Heavy Industries.The Japanese "heavies" make part of the airframe of the Boeing 767 and 20 percent of one of Boeing's newest planes,the 777.This strategy should ensure Boeing's dominance in Japan. -Refer to Boeing Company.Boeing has utilized a global vision in marketing its planes in Asia.The company realizes different countries require different strategies but that effective global marketing is a key to success.Boeing is practicing: