Question 1

Patio furniture,lighting fixtures,microwave ovens,canned corn,and athletic shoes are examples of:

Accepted Answer

A)  PLC line items 
B)  line-extendable categories 
C)  brand classes 
D)  brand groupings 
E)  product categories 
A)  PLC line items 
B)  line-extendable categories 
C)  brand classes 
D)  brand groupings 
E)  product categories E

Question 2

A(n)_____ links the new-product development process with the objectives of the marketing department,business unit,and corporation.

Accepted Answer

A)  product-review committee 
B)  concept test 
C)  episodic innovation 
D)  new-product strategy 
E)  product strategy bridge 
A)  product-review committee 
B)  concept test 
C)  episodic innovation 
D)  new-product strategy 
E)  product strategy bridge D

Question 3

Discuss alternatives to traditional test marketing.

Accepted Answer

Supermarket scanner testing (single-source research)is one test marketing alternative.Another alternative is a simulated (laboratory)market testing.These tests entail showing people promotional materials for several products,including the test products.These people then shop at a mock or real grocery store where purchases are monitored.Another alternative is online test marketing.Many firms are finding that the Internet offers a fast,cost-effective way to conduct test marketing.

Question 4

Name and describe the six categories of new products.

Accepted Answer

NEW-TO-THE-WORLD PRODUCTS (DISCONTINUOUS

Question 5

B.F.Goodrich has been manufacturing and marketing automotive tires for over one hundred years.It spends much of its marketing budget on short-term promotions aimed at stealing market share from Goodyear,Dunlap,and other tire manufacturers.From this information,you should know tires are in the _____ stage of their product life cycle.

Accepted Answer

A)  maturity 
B)  growth 
C)  saturation 
D)  decline 
E)  development 
A)  maturity 
B)  growth 
C)  saturation 
D)  decline 
E)  development

Question 6

Going to the Dogs
Demand for pet services is greatly increasing across the United States. In fact,Americans will spend nearly $44 billion dollars on their pets this year.Many American dog owners are seeking out "doggy daycares" that are more like a resort or spa than an ordinary kennel for their canine companion.Daycare services for dogs now include toy rooms,outside play areas,doggie massages,treadmills,swimming pools and cushy beds for nap time.Pet owners can watch their pets via a Web cam and some doggy daycares have a phone where owners can talk to their dog when they feel their pet needs to hear their voice. Rates vary from $20 to $45 a day per pet,depending on the amenities that the pet owner chooses.
-Refer to Going to the Dogs.Central Bark Doggie Day Care currently has 31 locations,with a new Gainesville,FL location coming soon.With the opening of competition in the form of Camp Bow Wow and others,it appears that the dog daycare product is moving into the _____ stage of the product life cycle.

Accepted Answer

A)  commercialization 
B)  introductory 
C)  growth 
D)  maturity 
E)  decline 
A)  commercialization 
B)  introductory 
C)  growth 
D)  maturity 
E)  decline

Question 7

After products and marketing programs have been developed for new products,they are usually tested in the marketplace.What is test marketing? How may a company benefit from the use of test marketing? How can test marketing cause problems for a company?

Accepted Answer

Test marketing is a limited introduction

Question 8

_____ evaluate new-product ideas usually before any prototype has been created.

Accepted Answer

A)  Concept tests 
B)  Simulated market tests 
C)  Market tests 
D)  User tests 
E)  Venture analyses 
A)  Concept tests 
B)  Simulated market tests 
C)  Market tests 
D)  User tests 
E)  Venture analyses

Question 9

Marketers consider all of the following examples of new products EXCEPT:

Accepted Answer

A)  a 2010 model year automobile with the same style,parts,and color as the 2009 model 
B)  the addition of a management consultant service to a company that once specialized in investment management 
C)  a new design for Reach brand toothbrushes 
D)  a new flavor of Ben & Jerry's brand ice cream 
E)  the development of a less-painful procedure for the treatment of varicose veins 
A)  a 2010 model year automobile with the same style,parts,and color as the 2009 model 
B)  the addition of a management consultant service to a company that once specialized in investment management 
C)  a new design for Reach brand toothbrushes 
D)  a new flavor of Ben & Jerry's brand ice cream 
E)  the development of a less-painful procedure for the treatment of varicose veins

Question 10

For years,Diet Dr.Pepper has been considered a diet drink.After declining sales,the company is attempting to present Diet Dr.Pepper as an alternative to having a dessert.This is an example of a _____ strategy.

Accepted Answer

A)  discontinuous innovation 
B)  niche 
C)  new-product-line 
D)  retargeting 
E)  repositioning 
A)  discontinuous innovation 
B)  niche 
C)  new-product-line 
D)  retargeting 
E)  repositioning

Question 11

All of the following statements about how adopters participate in the diffusion process are true EXCEPT:

Accepted Answer

A)  Early adopters may also be opinion leaders. 
B)  Laggards are the last consumers to adopt a new product. 
C)  There are three categories of consumers who will adopt an innovation. 
D)  The dominant characteristic of members of the late majority is skepticism. 
E)  Innovators are the first to purchase a new product. 
A)  Early adopters may also be opinion leaders. 
B)  Laggards are the last consumers to adopt a new product. 
C)  There are three categories of consumers who will adopt an innovation. 
D)  The dominant characteristic of members of the late majority is skepticism. 
E)  Innovators are the first to purchase a new product.

Question 12

The main goal of the global product development process is to:

Accepted Answer

A)  come up with a single standard product or product line suitable for all global markets 
B)  expand the number of different new-product offerings so that individual country needs are more likely to be met 
C)  develop every product for potential worldwide distribution and adaptation to other countries 
D)  come up with new-product ideas in the United States and use global markets as test markets 
E)  repeat the steps in the process with marketing teams in each and every foreign country targeted 
A)  come up with a single standard product or product line suitable for all global markets 
B)  expand the number of different new-product offerings so that individual country needs are more likely to be met 
C)  develop every product for potential worldwide distribution and adaptation to other countries 
D)  come up with new-product ideas in the United States and use global markets as test markets 
E)  repeat the steps in the process with marketing teams in each and every foreign country targeted

Question 13

Profits typically reach their peak during the growth stage of the product life cycle.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following stages of the new-product development process is the first filter in the new-product development process and serves to eliminate new-product ideas that are inconsistent with the organization's new-product strategy or are obviously inappropriate for some other reason?

Accepted Answer

A)  applied diffusion 
B)  introductory diffusion 
C)  business analysis 
D)  test marketing 
E)  idea screening 
A)  applied diffusion 
B)  introductory diffusion 
C)  business analysis 
D)  test marketing 
E)  idea screening

Question 15

_____ is a limited introduction of a product and a marketing program to determine the reactions of potential customers in a market situation.

Accepted Answer

A)  Use testing 
B)  Test marketing 
C)  Concept testing 
D)  Laboratory testing 
E)  Discontinuous innovation 
A)  Use testing 
B)  Test marketing 
C)  Concept testing 
D)  Laboratory testing 
E)  Discontinuous innovation

Question 16

New-to-the-world products,where the product category itself is new,are also called:

Accepted Answer

A)  discontinuous innovations 
B)  moderate innovations 
C)  slow-diffusing products 
D)  venture products 
E)  creative offerings 
A)  discontinuous innovations 
B)  moderate innovations 
C)  slow-diffusing products 
D)  venture products 
E)  creative offerings

Question 17

Basically,all that happens in the development stage of the new-product process is that the first prototype of the product gets developed.

Accepted Answer

A) True 
 B)False

Question 18

During the _____ stage of the new-product development process,production starts,inventories are built up,the product is shipped to distribution points,the sales force is trained,and advertising and promotion begin.

Accepted Answer

A)  commercialization 
B)  product testing 
C)  market analysis 
D)  product prototyping 
E)  simulated marketing 
A)  commercialization 
B)  product testing 
C)  market analysis 
D)  product prototyping 
E)  simulated marketing

Question 19

Briefly describe a typical marketing strategy followed for the four Ps in each stage of the product life cycle.Name the stages of the product life cycle at the top of the chart.

Accepted Answer

The answer of Briefly describe a typical marketing strategy followed...

Question 20

Going to the Dogs
Demand for pet services is greatly increasing across the United States. In fact,Americans will spend nearly $44 billion dollars on their pets this year.Many American dog owners are seeking out "doggy daycares" that are more like a resort or spa than an ordinary kennel for their canine companion.Daycare services for dogs now include toy rooms,outside play areas,doggie massages,treadmills,swimming pools and cushy beds for nap time.Pet owners can watch their pets via a Web cam and some doggy daycares have a phone where owners can talk to their dog when they feel their pet needs to hear their voice. Rates vary from $20 to $45 a day per pet,depending on the amenities that the pet owner chooses.
-Refer to Going to the Dogs.For many dog owners it may be hard to understand the difference between a traditional kennel and a dog daycare,especially given the price differential.As a result,dog daycares may offer special low rates for first-time users in an effort to reduce which of the following issues concerning the rate of diffusion:

Accepted Answer

A)  compatibility 
B)  complexity 
C)  observability 
D)  innovativeness 
E)  relative advantage 
A)  compatibility 
B)  complexity 
C)  observability 
D)  innovativeness 
E)  relative advantage

Patio furniture,lighting fixtures,microwave ovens,canned corn,and athletic shoes are examples of:

A(n)_____ links the new-product development process with the objectives of the marketing department,business unit,and corporation.

Discuss alternatives to traditional test marketing.

Name and describe the six categories of new products.

After products and marketing programs have been developed for new products,they are usually tested in the marketplace.What is test marketing? How may a company benefit from the use of test marketing? How can test marketing cause problems for a company?

_____ evaluate new-product ideas usually before any prototype has been created.

Marketers consider all of the following examples of new products EXCEPT:

For years,Diet Dr.Pepper has been considered a diet drink.After declining sales,the company is attempting to present Diet Dr.Pepper as an alternative to having a dessert.This is an example of a _____ strategy.

All of the following statements about how adopters participate in the diffusion process are true EXCEPT:

The main goal of the global product development process is to:

Profits typically reach their peak during the growth stage of the product life cycle.

Which of the following stages of the new-product development process is the first filter in the new-product development process and serves to eliminate new-product ideas that are inconsistent with the organization's new-product strategy or are obviously inappropriate for some other reason?

_____ is a limited introduction of a product and a marketing program to determine the reactions of potential customers in a market situation.

New-to-the-world products,where the product category itself is new,are also called:

Basically,all that happens in the development stage of the new-product process is that the first prototype of the product gets developed.

During the _____ stage of the new-product development process,production starts,inventories are built up,the product is shipped to distribution points,the sales force is trained,and advertising and promotion begin.

Briefly describe a typical marketing strategy followed for the four Ps in each stage of the product life cycle.Name the stages of the product life cycle at the top of the chart.

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics & Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Concepts

Marketing Channels and Supply Chain Management

Retailing

Marketing Communications and Advertising

Public Relations, Sales Promotion, and Personal Selling

Pricing Concepts

Filters

Exam 11: Developing and Managing Products

Patio furniture,lighting fixtures,microwave ovens,canned corn,and athletic shoes are examples of:

A(n)_____ links the new-product development process with the objectives of the marketing department,business unit,and corporation.

Discuss alternatives to traditional test marketing.

Name and describe the six categories of new products.

After products and marketing programs have been developed for new products,they are usually tested in the marketplace.What is test marketing? How may a company benefit from the use of test marketing? How can test marketing cause problems for a company?

_____ evaluate new-product ideas usually before any prototype has been created.

Marketers consider all of the following examples of new products EXCEPT:

For years,Diet Dr.Pepper has been considered a diet drink.After declining sales,the company is attempting to present Diet Dr.Pepper as an alternative to having a dessert.This is an example of a _____ strategy.

All of the following statements about how adopters participate in the diffusion process are true EXCEPT:

The main goal of the global product development process is to:

Profits typically reach their peak during the growth stage of the product life cycle.

Which of the following stages of the new-product development process is the first filter in the new-product development process and serves to eliminate new-product ideas that are inconsistent with the organization's new-product strategy or are obviously inappropriate for some other reason?

_____ is a limited introduction of a product and a marketing program to determine the reactions of potential customers in a market situation.

New-to-the-world products,where the product category itself is new,are also called:

Basically,all that happens in the development stage of the new-product process is that the first prototype of the product gets developed.

During the _____ stage of the new-product development process,production starts,inventories are built up,the product is shipped to distribution points,the sales force is trained,and advertising and promotion begin.

Briefly describe a typical marketing strategy followed for the four Ps in each stage of the product life cycle.Name the stages of the product life cycle at the top of the chart.

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics & Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Concepts

Marketing Channels and Supply Chain Management

Retailing

Marketing Communications and Advertising

Public Relations, Sales Promotion, and Personal Selling

Pricing Concepts

Filters