Exam 2: The Sales Function and Multi-Sales Channels
Exam 1: Introduction to Sales Management65 Questions
Exam 2: The Sales Function and Multi-Sales Channels65 Questions
Exam 3: Leadership and the Sales Executive65 Questions
Exam 4: Ethics,the Law,and Sales Leadership65 Questions
Exam 5: Business-To-Business B2bsales and Customer Relationship Management65 Questions
Exam 6: Leveraging Information Technologies65 Questions
Exam 7: Designing and Organizing the Sales Force65 Questions
Exam 8: Recruiting and Selecting the Right Salespeople65 Questions
Exam 9: Training and Developing the Sales Force65 Questions
Exam 10: Supervising,managing,and Leading Salespeople65 Questions
Exam 11: Setting Goals and Managing the Sales Forces Performance65 Questions
Exam 12: Motivating and Rewarding Salespeople65 Questions
Exam 13: Turning Customer Information Into Sales Knowledge65 Questions
Exam 14: Assessing the Performance of the Sales Force and the People Who Comprise It65 Questions
Exam 15: Internal and External Cultural Forces65 Questions
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Service providers that manage outsourced salesforces in foreign countries have all of the following challenges EXCEPT:
(Multiple Choice)
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A company can only achieve seamless integration of sales channels by using an electronic data interchange system.
(True/False)
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The CEO of Rheon Industries would like customer service reps,tech support reps,and billing clerks to start actively selling to customers these reps have contact with.Rheon Industries' sales director feels that this decision may not be wise.What is the danger of requiring all customer-facing personnel to sell to customers?
(Multiple Choice)
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What is a "metric"? How do metrics help the sales function? What happens when departments don't coordinate their metrics with each other?
(Essay)
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Outsourcing is an increasingly-popular method of increasing profits.In what way can outsourcing selling activity benefit a company financially?
(Multiple Choice)
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A reverse auction is won by the company that offers the lowest price.
(True/False)
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Anderson Financial is embarking on a system-wide review of their sales and service process.In order to serve customers most efficiently and create profits for the company,Anderson could use a combination of all of the following EXCEPT:
(Multiple Choice)
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What are some potential problems that can result from selling through multiple channels? How can those problems be avoided? Whose responsibility is it to avoid those problems?
(Essay)
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Explain the idea of alignment within a company.Which departments in a company are involved in alignment,and how?
(Essay)
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Explain the concept of multiple sales channels,including examples of some different types of channels.What are the benefits of using multiple channels?
(Essay)
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What does the word "purify" mean in terms of the sales function?
(Multiple Choice)
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Alignment is most important to which of the following people in a company?
(Multiple Choice)
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Gulf Star Disc Sports is a new company selling a variety of products used in the growing sport of disc golf.Currently,the disc golf market is dominated by two entrenched competitors.Gulf Star's product compare favorably when customers try them out,but the majority of potential customers is not aware of Gulf Star's offerings.The company has made improving awareness an important goal for the current year. Which of the following actions,if adopted by Gulf Star,would be most likely to create misalignment with the company's goal of improving awareness?
(Multiple Choice)
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Companies strive to achieve alignment with all the divisions and areas of the company because:
(Multiple Choice)
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Explain what "purifying" and "outsourcing" are.How are they similar,and how are they different? How can they save a company money?
(Essay)
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Inside salespeople can sell at a company facility,or at which of the following locations?
(Multiple Choice)
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If a company wanted to keep its salespeople within the company but wanted to outsource non-sales jobs,all of the following jobs could be outsourced EXCEPT
(Multiple Choice)
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Another word for "channel" in the phrase "sales channel" is:
(Multiple Choice)
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Customers always buy from the company that offers the lowest price,unless they have a personal relationship with a specific salesperson.
(True/False)
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An account manager may be responsible for all sales to a particular account,even across product lines.
(True/False)
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