Question 1

Soda is distributed in selective distribution intensity.

Accepted Answer

A) True 
 B)False

Question 2

If an orthopedic group decided to open its own freestanding surgical center, the hospital CEO would view this as a source of what type of conflict?

Accepted Answer

A)  Revenue conflict 
B)  Relationship conflict 
C)  Horizontal conflict 
D)  Vertical conflict 
A)  Revenue conflict 
B)  Relationship conflict 
C)  Horizontal conflict 
D)  Vertical conflict

Question 3

The Internet of Things can result in greater disintermediation within health care.

Accepted Answer

A) True 
 B)False

Question 4

The middleman can always be eliminated, but the functions they provide cannot be; they just shift.

Accepted Answer

A) True 
 B)False

Question 5

When a middleman links the end user to the provider, it is considered:

Accepted Answer

A)  a direct channel provision. 
B)  reintermediation. 
C)  channel integration. 
D)  None of these is correct. 
A)  a direct channel provision. 
B)  reintermediation. 
C)  channel integration. 
D)  None of these is correct.

Question 6

Organizations establish hybrid channels to broaden market coverage.

Accepted Answer

A) True 
 B)False

Question 7

An administered vertical marketing system is best represented by which of the following programs?

Accepted Answer

A)  Teladoc, a Web-based provider of physician consults 
B)  Everett Clinic, which operates more than 25 clinic sites beyond its main location in Everett, Washington 
C)  The Hospital for Special Surgery in New York, which operates facilities in Florida and on Long Island 
D)  The Urgent Care Center at O'Hare, which is run by the University of Illinois Health System 
A)  Teladoc, a Web-based provider of physician consults 
B)  Everett Clinic, which operates more than 25 clinic sites beyond its main location in Everett, Washington 
C)  The Hospital for Special Surgery in New York, which operates facilities in Florida and on Long Island 
D)  The Urgent Care Center at O'Hare, which is run by the University of Illinois Health System

Question 8

Kaiser, a large multispecialty clinic, made the strategic decision in some of their locations to open and operate their own hospitals. In this instance, Kaiser was integrating:

Accepted Answer

A)  forward. 
B)  backward. 
C)  vertically. 
D)  horizontally. 
A)  forward. 
B)  backward. 
C)  vertically. 
D)  horizontally.

Question 9

Offering consumers the opportunity to pay with a credit card provides the value of possession utility.

Accepted Answer

A) True 
 B)False

Question 10

In the retail positioning matrix, the ideal position is a high value-added, broad product line.

Accepted Answer

A) True 
 B)False

Question 11

If a manufacturer pays large margins, this can lead to it becoming a channel commander.

Accepted Answer

A) True 
 B)False

Question 12

Which entity in the distribution channel can form a vertical marketing system?

Accepted Answer

A)  Manufacturer 
B)  Retailer 
C)  Wholesaler 
D)  Any member of the channel can form a vertical marketing system. 
A)  Manufacturer 
B)  Retailer 
C)  Wholesaler 
D)  Any member of the channel can form a vertical marketing system.

Question 13

Walmart tends to be a channel commander because it has a:

Accepted Answer

A)  good pricing policy. 
B)  large number of outlets. 
C)  well-known brand name. 
D)  None of these is correct. 
A)  good pricing policy. 
B)  large number of outlets. 
C)  well-known brand name. 
D)  None of these is correct.

Question 14

The Mayo Clinic is well known nationally and internationally as a major healthcare provider. This institution might be said to have referent power.

Accepted Answer

A) True 
 B)False

Question 15

A hospital has decided to develop and operate primary care satellite clinics. This is an example of backward integration in the channel of distribution.

Accepted Answer

A) True 
 B)False

Question 16

A major tertiary center has decided to open several ambulatory clinics in the region as well as primary care satellites throughout the state in which it operates. This is an example of forward integration.

Accepted Answer

A) True 
 B)False

Question 17

When a tertiary care organization opens primary care satellites, it can be said to be integrating:

Accepted Answer

A)  vertically. 
B)  forward. 
C)  backward. 
D)  horizontally. 
A)  vertically. 
B)  forward. 
C)  backward. 
D)  horizontally.

Question 18

In deciding the level of distribution intensity for any product or service, the key determinant is how much effort the consumer will spend in searching for the product or service.

Accepted Answer

A) True 
 B)False

Question 19

Disintermediation in the healthcare channel would be represented by a company such as TelaDoc.

Accepted Answer

A) True 
 B)False

Question 20

Gaining incentive to cooperate by another channel member can often be accomplished through the use of reward power.

Accepted Answer

A) True 
 B)False

Soda is distributed in selective distribution intensity.

If an orthopedic group decided to open its own freestanding surgical center, the hospital CEO would view this as a source of what type of conflict?

The Internet of Things can result in greater disintermediation within health care.

The middleman can always be eliminated, but the functions they provide cannot be; they just shift.

When a middleman links the end user to the provider, it is considered:

Organizations establish hybrid channels to broaden market coverage.

An administered vertical marketing system is best represented by which of the following programs?

Kaiser, a large multispecialty clinic, made the strategic decision in some of their locations to open and operate their own hospitals. In this instance, Kaiser was integrating:

Offering consumers the opportunity to pay with a credit card provides the value of possession utility.

In the retail positioning matrix, the ideal position is a high value-added, broad product line.

If a manufacturer pays large margins, this can lead to it becoming a channel commander.

Which entity in the distribution channel can form a vertical marketing system?

Walmart tends to be a channel commander because it has a:

The Mayo Clinic is well known nationally and internationally as a major healthcare provider. This institution might be said to have referent power.

A hospital has decided to develop and operate primary care satellite clinics. This is an example of backward integration in the channel of distribution.

A major tertiary center has decided to open several ambulatory clinics in the region as well as primary care satellites throughout the state in which it operates. This is an example of forward integration.

When a tertiary care organization opens primary care satellites, it can be said to be integrating:

In deciding the level of distribution intensity for any product or service, the key determinant is how much effort the consumer will spend in searching for the product or service.

Disintermediation in the healthcare channel would be represented by a company such as TelaDoc.

Gaining incentive to cooperate by another channel member can often be accomplished through the use of reward power.

The Meaning of Marketing

Marketing Strategy

The Environment of Marketing Strategy

Buyer Behavior

Marketing Research

Market Segmentation

Developing Customer Loyalty

Marketing in the Digital Age

Product Strategy

Prices

Promotion

Advertising

Sales and Sales Management

Controlling and Monitoring

Ethical Considerations in Marketing

Filters

Exam 11: Distribution

Soda is distributed in selective distribution intensity.

If an orthopedic group decided to open its own freestanding surgical center, the hospital CEO would view this as a source of what type of conflict?

The Internet of Things can result in greater disintermediation within health care.

The middleman can always be eliminated, but the functions they provide cannot be; they just shift.

When a middleman links the end user to the provider, it is considered:

Organizations establish hybrid channels to broaden market coverage.

An administered vertical marketing system is best represented by which of the following programs?

Kaiser, a large multispecialty clinic, made the strategic decision in some of their locations to open and operate their own hospitals. In this instance, Kaiser was integrating:

Offering consumers the opportunity to pay with a credit card provides the value of possession utility.

In the retail positioning matrix, the ideal position is a high value-added, broad product line.

If a manufacturer pays large margins, this can lead to it becoming a channel commander.

Which entity in the distribution channel can form a vertical marketing system?

Walmart tends to be a channel commander because it has a:

The Mayo Clinic is well known nationally and internationally as a major healthcare provider. This institution might be said to have referent power.

A hospital has decided to develop and operate primary care satellite clinics. This is an example of backward integration in the channel of distribution.

A major tertiary center has decided to open several ambulatory clinics in the region as well as primary care satellites throughout the state in which it operates. This is an example of forward integration.

When a tertiary care organization opens primary care satellites, it can be said to be integrating:

In deciding the level of distribution intensity for any product or service, the key determinant is how much effort the consumer will spend in searching for the product or service.

Disintermediation in the healthcare channel would be represented by a company such as TelaDoc.

Gaining incentive to cooperate by another channel member can often be accomplished through the use of reward power.

The Meaning of Marketing

Marketing Strategy

The Environment of Marketing Strategy

Buyer Behavior

Marketing Research

Market Segmentation

Developing Customer Loyalty

Marketing in the Digital Age

Product Strategy

Prices

Promotion

Advertising

Sales and Sales Management

Controlling and Monitoring

Ethical Considerations in Marketing

Filters