Question 1

A hospital-centric health system that operates clinics within school systems might be said to have integrated:

Accepted Answer

A)  horizontally. 
B)  vertically. 
C)  forward. 
D)  backward. 
A)  horizontally. 
B)  vertically. 
C)  forward. 
D)  backward.

Question 2

When members on the same level of the distribution channel have agreements to perform certain functions for the distribution channel, it is a(n):

Accepted Answer

A)  arranged vertically integrated system. 
B)  illegal vertically integrated marketing system. 
C)  horizontal vertically integrated marketing system. 
D)  cooperative vertical marketing system. 
A)  arranged vertically integrated system. 
B)  illegal vertically integrated marketing system. 
C)  horizontal vertically integrated marketing system. 
D)  cooperative vertical marketing system.

Question 3

Fiduciary power occurs when one channel member has significantly greater financial resources compared to another.

Accepted Answer

A) True 
 B)False

Question 4

Some rehabilitation facilities will help shape and design orthotic devices for patients as needed. In this instance, these organizations are adding the middleman value of form design utility.

Accepted Answer

A) True 
 B)False

Question 5

In metropolitan areas where there are a large number of community hospitals all offering a relatively similar array of clinical services, the channel commander may well be the:

Accepted Answer

A)  hospital. 
B)  doctors. 
C)  consumers. 
D)  None of these is correct. 
A)  hospital. 
B)  doctors. 
C)  consumers. 
D)  None of these is correct.

Question 6

Many hospitals are now operating walk-in clinics within supermarkets and discount chains. This would be an example of a corporate vertical marketing system.

Accepted Answer

A) True 
 B)False

Question 7

A structural sign that health care is evolving to a true retail market is that retail centers set to receive health care are now appearing nationally.

Accepted Answer

A) True 
 B)False

Question 8

When an organization that operates at some level in the channel of distribution moves to a level that is closer to the customer, this move can be described as forward integration.

Accepted Answer

A) True 
 B)False

Question 9

On the demand side of a true retail market, companies are now providing incentives for consumers to engage in healthy behaviors.

Accepted Answer

A) True 
 B)False

Question 10

Cincinnati Children's Hospital would be in which quadrant of the retail positioning matrix?

Accepted Answer

A)  Broad product line and high price 
B)  Narrow product line and high value added 
C)  Deep product line and high price 
D)  High value added and deep product line 
A)  Broad product line and high price 
B)  Narrow product line and high value added 
C)  Deep product line and high price 
D)  High value added and deep product line

Question 11

Most consumers first go their physician and then turn to the Internet to check the diagnosis that they were given by the doctor.

Accepted Answer

A) True 
 B)False

Question 12

Functional shifting is the concept that different middlemen can always perform different functions as required by the manufacturer.

Accepted Answer

A) True 
 B)False

Question 13

New retail forms always enter the market and replace existing forms by having a broader array of services; this is referred to as the wheel of retailing.

Accepted Answer

A) True 
 B)False

Question 14

In positioning themselves, healthcare organizations should consider the number of value-added services they are going to provide as well as the breadth of their product line.

Accepted Answer

A) True 
 B)False

Question 15

In which of the following is production and distribution combined within one vertical marketing system?

Accepted Answer

A)  Corporate vertical marketing system 
B)  Integrated marketing system 
C)  Administered vertical marketing system 
D)  Franchised vertical marketing system 
A)  Corporate vertical marketing system 
B)  Integrated marketing system 
C)  Administered vertical marketing system 
D)  Franchised vertical marketing system

Question 16

The University of Michigan Health System is advertising on National Public Radio as being a leading clinical source for the treatment of skin cancer. This strategy is an approach to gain economic power.

Accepted Answer

A) True 
 B)False

Question 17

Cooperatives are agreements among channel members who exist on the same horizontal level of the channel of distribution.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is not one of the three criteria that define a true retail market?

Accepted Answer

A)  Intermediaries help align supply and demand. 
B)  Demand is driven by engaged consumers. 
C)  Supply is restructured from the present supply. 
D)  Costs are restructured to a lower cost point. 
A)  Intermediaries help align supply and demand. 
B)  Demand is driven by engaged consumers. 
C)  Supply is restructured from the present supply. 
D)  Costs are restructured to a lower cost point.

Question 19

MD Anderson is well known for its diagnosis and treatment of cancer. In this instance, the organization might be said to have which form of power?

Accepted Answer

A)  Economic 
B)  Reward 
C)  Referent 
D)  Coercive 
A)  Economic 
B)  Reward 
C)  Referent 
D)  Coercive

Question 20

When a group of orthopedists establishes their own surgery center and the hospital's CEO and board of trustees are upset with the medical group, this is an example of horizontal conflict.

Accepted Answer

A) True 
 B)False

A hospital-centric health system that operates clinics within school systems might be said to have integrated:

When members on the same level of the distribution channel have agreements to perform certain functions for the distribution channel, it is a(n):

Fiduciary power occurs when one channel member has significantly greater financial resources compared to another.

Some rehabilitation facilities will help shape and design orthotic devices for patients as needed. In this instance, these organizations are adding the middleman value of form design utility.

In metropolitan areas where there are a large number of community hospitals all offering a relatively similar array of clinical services, the channel commander may well be the:

Many hospitals are now operating walk-in clinics within supermarkets and discount chains. This would be an example of a corporate vertical marketing system.

A structural sign that health care is evolving to a true retail market is that retail centers set to receive health care are now appearing nationally.

When an organization that operates at some level in the channel of distribution moves to a level that is closer to the customer, this move can be described as forward integration.

On the demand side of a true retail market, companies are now providing incentives for consumers to engage in healthy behaviors.

Cincinnati Children's Hospital would be in which quadrant of the retail positioning matrix?

Most consumers first go their physician and then turn to the Internet to check the diagnosis that they were given by the doctor.

Functional shifting is the concept that different middlemen can always perform different functions as required by the manufacturer.

New retail forms always enter the market and replace existing forms by having a broader array of services; this is referred to as the wheel of retailing.

In positioning themselves, healthcare organizations should consider the number of value-added services they are going to provide as well as the breadth of their product line.

In which of the following is production and distribution combined within one vertical marketing system?

The University of Michigan Health System is advertising on National Public Radio as being a leading clinical source for the treatment of skin cancer. This strategy is an approach to gain economic power.

Cooperatives are agreements among channel members who exist on the same horizontal level of the channel of distribution.

Which of the following is not one of the three criteria that define a true retail market?

MD Anderson is well known for its diagnosis and treatment of cancer. In this instance, the organization might be said to have which form of power?

When a group of orthopedists establishes their own surgery center and the hospital's CEO and board of trustees are upset with the medical group, this is an example of horizontal conflict.

The Meaning of Marketing

Marketing Strategy

The Environment of Marketing Strategy

Buyer Behavior

Marketing Research

Market Segmentation

Developing Customer Loyalty

Marketing in the Digital Age

Product Strategy

Prices

Promotion

Advertising

Sales and Sales Management

Controlling and Monitoring

Ethical Considerations in Marketing

Filters

Exam 11: Distribution

A hospital-centric health system that operates clinics within school systems might be said to have integrated:

When members on the same level of the distribution channel have agreements to perform certain functions for the distribution channel, it is a(n):

Fiduciary power occurs when one channel member has significantly greater financial resources compared to another.

Some rehabilitation facilities will help shape and design orthotic devices for patients as needed. In this instance, these organizations are adding the middleman value of form design utility.

In metropolitan areas where there are a large number of community hospitals all offering a relatively similar array of clinical services, the channel commander may well be the:

Many hospitals are now operating walk-in clinics within supermarkets and discount chains. This would be an example of a corporate vertical marketing system.

A structural sign that health care is evolving to a true retail market is that retail centers set to receive health care are now appearing nationally.

When an organization that operates at some level in the channel of distribution moves to a level that is closer to the customer, this move can be described as forward integration.

On the demand side of a true retail market, companies are now providing incentives for consumers to engage in healthy behaviors.

Cincinnati Children's Hospital would be in which quadrant of the retail positioning matrix?

Most consumers first go their physician and then turn to the Internet to check the diagnosis that they were given by the doctor.

Functional shifting is the concept that different middlemen can always perform different functions as required by the manufacturer.

New retail forms always enter the market and replace existing forms by having a broader array of services; this is referred to as the wheel of retailing.

In positioning themselves, healthcare organizations should consider the number of value-added services they are going to provide as well as the breadth of their product line.

In which of the following is production and distribution combined within one vertical marketing system?

The University of Michigan Health System is advertising on National Public Radio as being a leading clinical source for the treatment of skin cancer. This strategy is an approach to gain economic power.

Cooperatives are agreements among channel members who exist on the same horizontal level of the channel of distribution.

Which of the following is not one of the three criteria that define a true retail market?

MD Anderson is well known for its diagnosis and treatment of cancer. In this instance, the organization might be said to have which form of power?

When a group of orthopedists establishes their own surgery center and the hospital's CEO and board of trustees are upset with the medical group, this is an example of horizontal conflict.

The Meaning of Marketing

Marketing Strategy

The Environment of Marketing Strategy

Buyer Behavior

Marketing Research

Market Segmentation

Developing Customer Loyalty

Marketing in the Digital Age

Product Strategy

Prices

Promotion

Advertising

Sales and Sales Management

Controlling and Monitoring

Ethical Considerations in Marketing

Filters