Question 1

In the wheel of retailing concept, over time as a new entrant evolves, it adds services, raises margins and prices, and leaves itself susceptible to new entrants.

Accepted Answer

A) True 
 B)False

Question 2

In which of the following is there coordination between channel members but not common ownership?

Accepted Answer

A)  Coordinated vertically integrated system 
B)  Corporate coordinated vertically managed system 
C)  Franchised managed system 
D)  Administered vertical marketing system 
A)  Coordinated vertically integrated system 
B)  Corporate coordinated vertically managed system 
C)  Franchised managed system 
D)  Administered vertical marketing system

Question 3

The retail positioning matrix has which two major dimensions to configure retailers?

Accepted Answer

A)  Breadth of product lines and prices 
B)  Prices and depth of product lines 
C)  Breadth of product lines and the value added 
D)  Value added and depth of product line 
A)  Breadth of product lines and prices 
B)  Prices and depth of product lines 
C)  Breadth of product lines and the value added 
D)  Value added and depth of product line

Question 4

When a manufacturer wants greater control over how a product is displayed in a retail environment, the optimum distribution intensity strategy is selective.

Accepted Answer

A) True 
 B)False

Question 5

Companies such as Google and Facebook provide medical care to their employees on-site. This is an example of functional shifting.

Accepted Answer

A) True 
 B)False

Question 6

Gunderson Lutheran Clinic in Wisconsin has primary care clinics in almost 30 locations throughout the state. This distribution intensity strategy might be considered intensive.

Accepted Answer

A) True 
 B)False

Question 7

In designing the ideal channel, middlemen are not needed and can always be replaced, because they add little value.

Accepted Answer

A) True 
 B)False

Question 8

Of all forms of power that can be used, the shortest-term gains often occur when coercive power is used.

Accepted Answer

A) True 
 B)False

Question 9

The wheel of retailing describes how:

Accepted Answer

A)  retail organizations start up and ultimately go into decline. 
B)  new retail organizations enter the market and evolve over time. 
C)  retail stores that sold tires lost market share to large-scale chain stores. 
D)  low-status retailers evolve to low-margin outlets. 
A)  retail organizations start up and ultimately go into decline. 
B)  new retail organizations enter the market and evolve over time. 
C)  retail stores that sold tires lost market share to large-scale chain stores. 
D)  low-status retailers evolve to low-margin outlets.

Question 10

Using a threat to force a member of the channel to engage in a particular action or behavior is implementing which form of power?

Accepted Answer

A)  Reward 
B)  Coercive 
C)  Expertise 
D)  Referent 
A)  Reward 
B)  Coercive 
C)  Expertise 
D)  Referent

Question 11

Franchising is a form of vertical marketing system.

Accepted Answer

A) True 
 B)False

Question 12

Many hospitals have a physician-hospital organization in which physicians and hospitals collaborate with third parties to contract for patient care. This entity might best be described as an administered vertical marketing system.

Accepted Answer

A) True 
 B)False

Question 13

A vertical marketing system is when functions in the channel performed by the intermediary are integrated at the most optimum point for efficiency.

Accepted Answer

A) True 
 B)False

Question 14

When the physicians in a community and the hospital administration try to outsmart each other in terms of strategic moves, this might be considered a stage of "felt" conflict.

Accepted Answer

A) True 
 B)False

Question 15

The organization or entity in the channel who can dictate policies to others in the channel is referred to as the channel:

Accepted Answer

A)  dictator. 
B)  authority. 
C)  commander. 
D)  None of these is correct. 
A)  dictator. 
B)  authority. 
C)  commander. 
D)  None of these is correct.

Question 16

The fact that intermediaries help align supply and demand and that there are more engaged consumers along with restructured prices indicate a true retail market.

Accepted Answer

A) True 
 B)False

Question 17

An insurance company threatens to pull its contract from a large medical group if its rates are not accepted. Most of the medical group's patients have this insurance provider. The insurance company is using referent power.

Accepted Answer

A) True 
 B)False

Question 18

Vertical marketing systems describe the independent levels of the channel of distribution when they operate at optimum efficiency in distribution of goods or services.

Accepted Answer

A) True 
 B)False

Question 19

Use of the eReferral system has been growing because of efficiency and cost per referral.

Accepted Answer

A) True 
 B)False

Question 20

In the retail mix, the goods and services components refer to:

Accepted Answer

A)  all the clinical programs. 
B)  the breadth and depth of the product line. 
C)  the product line and the prices. 
D)  None of these is correct. 
A)  all the clinical programs. 
B)  the breadth and depth of the product line. 
C)  the product line and the prices. 
D)  None of these is correct.

In the wheel of retailing concept, over time as a new entrant evolves, it adds services, raises margins and prices, and leaves itself susceptible to new entrants.

In which of the following is there coordination between channel members but not common ownership?

The retail positioning matrix has which two major dimensions to configure retailers?

When a manufacturer wants greater control over how a product is displayed in a retail environment, the optimum distribution intensity strategy is selective.

Companies such as Google and Facebook provide medical care to their employees on-site. This is an example of functional shifting.

Gunderson Lutheran Clinic in Wisconsin has primary care clinics in almost 30 locations throughout the state. This distribution intensity strategy might be considered intensive.

In designing the ideal channel, middlemen are not needed and can always be replaced, because they add little value.

Of all forms of power that can be used, the shortest-term gains often occur when coercive power is used.

The wheel of retailing describes how:

Using a threat to force a member of the channel to engage in a particular action or behavior is implementing which form of power?

Franchising is a form of vertical marketing system.

Many hospitals have a physician-hospital organization in which physicians and hospitals collaborate with third parties to contract for patient care. This entity might best be described as an administered vertical marketing system.

A vertical marketing system is when functions in the channel performed by the intermediary are integrated at the most optimum point for efficiency.

When the physicians in a community and the hospital administration try to outsmart each other in terms of strategic moves, this might be considered a stage of "felt" conflict.

The organization or entity in the channel who can dictate policies to others in the channel is referred to as the channel:

The fact that intermediaries help align supply and demand and that there are more engaged consumers along with restructured prices indicate a true retail market.

An insurance company threatens to pull its contract from a large medical group if its rates are not accepted. Most of the medical group's patients have this insurance provider. The insurance company is using referent power.

Vertical marketing systems describe the independent levels of the channel of distribution when they operate at optimum efficiency in distribution of goods or services.

Use of the eReferral system has been growing because of efficiency and cost per referral.

In the retail mix, the goods and services components refer to:

The Meaning of Marketing

Marketing Strategy

The Environment of Marketing Strategy

Buyer Behavior

Marketing Research

Market Segmentation

Developing Customer Loyalty

Marketing in the Digital Age

Product Strategy

Prices

Promotion

Advertising

Sales and Sales Management

Controlling and Monitoring

Ethical Considerations in Marketing

Filters

Exam 11: Distribution

In the wheel of retailing concept, over time as a new entrant evolves, it adds services, raises margins and prices, and leaves itself susceptible to new entrants.

In which of the following is there coordination between channel members but not common ownership?

The retail positioning matrix has which two major dimensions to configure retailers?

When a manufacturer wants greater control over how a product is displayed in a retail environment, the optimum distribution intensity strategy is selective.

Companies such as Google and Facebook provide medical care to their employees on-site. This is an example of functional shifting.

Gunderson Lutheran Clinic in Wisconsin has primary care clinics in almost 30 locations throughout the state. This distribution intensity strategy might be considered intensive.

In designing the ideal channel, middlemen are not needed and can always be replaced, because they add little value.

Of all forms of power that can be used, the shortest-term gains often occur when coercive power is used.

The wheel of retailing describes how:

Using a threat to force a member of the channel to engage in a particular action or behavior is implementing which form of power?

Franchising is a form of vertical marketing system.

Many hospitals have a physician-hospital organization in which physicians and hospitals collaborate with third parties to contract for patient care. This entity might best be described as an administered vertical marketing system.

A vertical marketing system is when functions in the channel performed by the intermediary are integrated at the most optimum point for efficiency.

When the physicians in a community and the hospital administration try to outsmart each other in terms of strategic moves, this might be considered a stage of "felt" conflict.

The organization or entity in the channel who can dictate policies to others in the channel is referred to as the channel:

The fact that intermediaries help align supply and demand and that there are more engaged consumers along with restructured prices indicate a true retail market.

An insurance company threatens to pull its contract from a large medical group if its rates are not accepted. Most of the medical group's patients have this insurance provider. The insurance company is using referent power.

Vertical marketing systems describe the independent levels of the channel of distribution when they operate at optimum efficiency in distribution of goods or services.

Use of the eReferral system has been growing because of efficiency and cost per referral.

In the retail mix, the goods and services components refer to:

The Meaning of Marketing

Marketing Strategy

The Environment of Marketing Strategy

Buyer Behavior

Marketing Research

Market Segmentation

Developing Customer Loyalty

Marketing in the Digital Age

Product Strategy

Prices

Promotion

Advertising

Sales and Sales Management

Controlling and Monitoring

Ethical Considerations in Marketing

Filters