Question 1

What is the major wording problem with the following question: "Do you approve of the irresponsible person who would drive after having several drinks?"?

Accepted Answer

A)  inappropriate vocabulary 
B)  leading question 
C)  lack of precision 
D)  double-barreled 
A)  inappropriate vocabulary 
B)  leading question 
C)  lack of precision 
D)  double-barreled

Question 2

Some respondents tend to agree with attitude and opinion statements regardless of the statement's contents.

Accepted Answer

A) True 
 B)False

Question 3

Explain what the textbook authors means when they state that a survey interview "is a social occasion subject to the influences of the social world." Provide at least two examples of how this perspective sheds light on the way in which respondents answer survey questions.

Accepted Answer

When the textbook authors state that a s

Question 4

Survey questions that have been used in previous research

Accepted Answer

A)  may be used without permission unless they have been copyrighted. 
B)  should be modified if used in subsequent research to provide evidence of construct validity. 
C)  often are so poorly written that they cannot be re-used. 
D)  are of little use because they seldom fit current research objectives. 
E)  Both c and d are true. 
A)  may be used without permission unless they have been copyrighted. 
B)  should be modified if used in subsequent research to provide evidence of construct validity. 
C)  often are so poorly written that they cannot be re-used. 
D)  are of little use because they seldom fit current research objectives. 
E)  Both c and d are true.

Question 5

The objective of reason analysis is to

Accepted Answer

A)  generate a comprehensive set of questions for finding out why people do things. 
B)  get respondents to provide more rational responses to questions. 
C)  help respondents to avoid memory distortion. 
D)  prompt respondents to answer questions about which they have no firm opinions. 
A)  generate a comprehensive set of questions for finding out why people do things. 
B)  get respondents to provide more rational responses to questions. 
C)  help respondents to avoid memory distortion. 
D)  prompt respondents to answer questions about which they have no firm opinions.

Question 6

Experiments comparing responses to closed-ended and open-ended questions have found that

Accepted Answer

A)  open-ended questions are better. 
B)  closed-ended questions are better. 
C)  the results are similar as long as the response options in the closed question represent the most frequent responses to the open question. 
D)  the results are similar as long as the questions are similarly worded. 
A)  open-ended questions are better. 
B)  closed-ended questions are better. 
C)  the results are similar as long as the response options in the closed question represent the most frequent responses to the open question. 
D)  the results are similar as long as the questions are similarly worded.

Question 7

Sensitive questions are best placed at the beginning of a survey when the respondent's interest is high.

Accepted Answer

A) True 
 B)False

Question 8

In a survey study of campus alcohol and drug use, what is the best placement within a questionnaire or interview schedule for the following question: "Have you ever gotten into trouble with the law because of drinking?"

Accepted Answer

A)  opening question 
B)  toward the beginning 
C)  middle 
D)  end 
A)  opening question 
B)  toward the beginning 
C)  middle 
D)  end

Question 9

The social desirability of survey responses tends to be associated with respondents' social class.

Accepted Answer

A) True 
 B)False

Question 10

The cognitive processing perspective on survey interviewing

Accepted Answer

A)  attends to the mental steps required to answer survey questions. 
B)  focuses on the mental tasks demanded of the interviewer. 
C)  focuses on the cognitive rules for successfully sustaining the respondent's attention. 
D)  suggests that interviews are more demanding cognitively than other forms of interaction. 
A)  attends to the mental steps required to answer survey questions. 
B)  focuses on the mental tasks demanded of the interviewer. 
C)  focuses on the cognitive rules for successfully sustaining the respondent's attention. 
D)  suggests that interviews are more demanding cognitively than other forms of interaction.

Question 11

The purpose of pretesting is to check for associations among variables to see if a larger study is worth doing.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following statements is true of cognitive interviewing and field pretesting?

Accepted Answer

A)  Cognitive interviewing is one of several field pretesting techniques. 
B)  Both methods are likely to use unrepresentative samples of paid subjects. 
C)  Both methods focus exclusively on the respondent's perspective on the interviewing process. 
D)  Field pretesting generally precedes cognitive interviewing. 
E)  They use complementary techniques with different strengths and weaknesses. 
A)  Cognitive interviewing is one of several field pretesting techniques. 
B)  Both methods are likely to use unrepresentative samples of paid subjects. 
C)  Both methods focus exclusively on the respondent's perspective on the interviewing process. 
D)  Field pretesting generally precedes cognitive interviewing. 
E)  They use complementary techniques with different strengths and weaknesses.

Question 13

Theoretical analyses of the interviewer-respondent interaction suggest that respondents typically will

Accepted Answer

A)  tell interviewers when they perceive a question as vague or ambiguous. 
B)  not answer opinion or attitude questions when they have no opinion. 
C)  assume automatically that more difficult questions require more time to answer. 
D)  feel pressure to respond promptly, even if their reply is a haphazard guess or hasty estimate. 
A)  tell interviewers when they perceive a question as vague or ambiguous. 
B)  not answer opinion or attitude questions when they have no opinion. 
C)  assume automatically that more difficult questions require more time to answer. 
D)  feel pressure to respond promptly, even if their reply is a haphazard guess or hasty estimate.

Question 14

The simple question "Why?" is usually the best way of finding out the reasons for people's behavior.

Accepted Answer

A) True 
 B)False

Question 15

Suppose a campus survey includes the following two questions: "How would you rate your academic experience?" and "How would you rate your college experience?" According to Grice's maxim of nonredundancy, respondents should

Accepted Answer

A)  be annoyed by having to answer questions that are nearly redundant. 
B)  interpret the questions as having a different meaning. 
C)  give highly similar responses to the two questions that will undermine measurement validity. 
D)  invariably ask interviewers to explain how the questions differ from one another. 
A)  be annoyed by having to answer questions that are nearly redundant. 
B)  interpret the questions as having a different meaning. 
C)  give highly similar responses to the two questions that will undermine measurement validity. 
D)  invariably ask interviewers to explain how the questions differ from one another.

Question 16

What is the best placement in a survey for the following question: "What is your age?"?

Accepted Answer

A)  opening question 
B)  toward the beginning 
C)  middle 
D)  end 
A)  opening question 
B)  toward the beginning 
C)  middle 
D)  end

Question 17

A student planning a survey on altruism seeks your advice. She is interested in documenting the level of altruism at her college, plans to do a Web survey, and is trying to figure out what questions to ask.
a. Below are three of the many questionnaire items she is considering as possible measures of altruism. Focusing on the wording or language of the questions, carefully explain what is wrong with each item.
(1) Do you care about the homeless people in this country? [yes] [no]
(2) Do you regularly offer assistance to strangers? [yes] [no]
(3) Do you and your family contribute to United Way? [yes] [no]
b. How would you revise each item to make it acceptable?
c. Aside from your feedback on these items, what advice would you give her regarding types of question and question order?
d. What recommendations would you make regarding the administration of the survey?

Accepted Answer

a. 
(1) The wording of this question is

Question 18

Field pretesting tests the survey instrument under realistic interview conditions.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following was not mentioned in the text as an effective way of helping respondents to remember better?

Accepted Answer

A)  limit the reference period to six months or less 
B)  ask respondents to check their records 
C)  provide a helpful question sequence 
D)  ask respondents to consult their spouses or children when unsure 
A)  limit the reference period to six months or less 
B)  ask respondents to check their records 
C)  provide a helpful question sequence 
D)  ask respondents to consult their spouses or children when unsure

Question 20

Questions that apply to some respondents but not to others are called

Accepted Answer

A)  funnel questions. 
B)  filter questions. 
C)  contingency questions. 
D)  matrix questions. 
A)  funnel questions. 
B)  filter questions. 
C)  contingency questions. 
D)  matrix questions.

What is the major wording problem with the following question: "Do you approve of the irresponsible person who would drive after having several drinks?"?

Some respondents tend to agree with attitude and opinion statements regardless of the statement's contents.

Explain what the textbook authors means when they state that a survey interview "is a social occasion subject to the influences of the social world." Provide at least two examples of how this perspective sheds light on the way in which respondents answer survey questions.

Survey questions that have been used in previous research

The objective of reason analysis is to

Experiments comparing responses to closed-ended and open-ended questions have found that

Sensitive questions are best placed at the beginning of a survey when the respondent's interest is high.

In a survey study of campus alcohol and drug use, what is the best placement within a questionnaire or interview schedule for the following question: "Have you ever gotten into trouble with the law because of drinking?"

The social desirability of survey responses tends to be associated with respondents' social class.

The cognitive processing perspective on survey interviewing

The purpose of pretesting is to check for associations among variables to see if a larger study is worth doing.

Which of the following statements is true of cognitive interviewing and field pretesting?

Theoretical analyses of the interviewer-respondent interaction suggest that respondents typically will

The simple question "Why?" is usually the best way of finding out the reasons for people's behavior.

Suppose a campus survey includes the following two questions: "How would you rate your academic experience?" and "How would you rate your college experience?" According to Grice's maxim of nonredundancy, respondents should

What is the best placement in a survey for the following question: "What is your age?"?

Field pretesting tests the survey instrument under realistic interview conditions.

Which of the following was not mentioned in the text as an effective way of helping respondents to remember better?

Questions that apply to some respondents but not to others are called

Introduction

The Nature of Science

Research Ethics

Elements of Research Design

Measurement

Sampling

Experimentation

Experimental Designs

Survey Research

Field Research

Research Using Available Data

Multiple Methods

Data Processing and Elementary Data Analysis

Multivariate Analysis

Writing Research Reports

Filters

Exam 10: Survey Instrumentation

What is the major wording problem with the following question: "Do you approve of the irresponsible person who would drive after having several drinks?"?

Some respondents tend to agree with attitude and opinion statements regardless of the statement's contents.

Explain what the textbook authors means when they state that a survey interview "is a social occasion subject to the influences of the social world." Provide at least two examples of how this perspective sheds light on the way in which respondents answer survey questions.

Survey questions that have been used in previous research

The objective of reason analysis is to

Experiments comparing responses to closed-ended and open-ended questions have found that

Sensitive questions are best placed at the beginning of a survey when the respondent's interest is high.

In a survey study of campus alcohol and drug use, what is the best placement within a questionnaire or interview schedule for the following question: "Have you ever gotten into trouble with the law because of drinking?"

The social desirability of survey responses tends to be associated with respondents' social class.

The cognitive processing perspective on survey interviewing

The purpose of pretesting is to check for associations among variables to see if a larger study is worth doing.

Which of the following statements is true of cognitive interviewing and field pretesting?

Theoretical analyses of the interviewer-respondent interaction suggest that respondents typically will

The simple question "Why?" is usually the best way of finding out the reasons for people's behavior.

Suppose a campus survey includes the following two questions: "How would you rate your academic experience?" and "How would you rate your college experience?" According to Grice's maxim of nonredundancy, respondents should

What is the best placement in a survey for the following question: "What is your age?"?

Field pretesting tests the survey instrument under realistic interview conditions.

Which of the following was not mentioned in the text as an effective way of helping respondents to remember better?

Questions that apply to some respondents but not to others are called

Introduction

The Nature of Science

Research Ethics

Elements of Research Design

Measurement

Sampling

Experimentation

Experimental Designs

Survey Research

Field Research

Research Using Available Data

Multiple Methods

Data Processing and Elementary Data Analysis

Multivariate Analysis

Writing Research Reports

Filters