Question 1

Which of the following methods is most likely to be a part of field pretesting?

Accepted Answer

A)  think-aloud interviews 
B)  probing questions 
C)  paraphrasing follow-ups 
D)  interviewer debriefings 
A)  think-aloud interviews 
B)  probing questions 
C)  paraphrasing follow-ups 
D)  interviewer debriefings

Question 2

Routine background questions are best placed at the beginning of a questionnaire because that is where respondents expect to see them.

Accepted Answer

A) True 
 B)False

Question 3

What is the difference between cognitive laboratory interviewing and field pretesting? When is each set of methods used? What purposes and information does each form of pretesting provide?

Accepted Answer

Cognitive laboratory interviewing and fi

Question 4

What is the major wording problem with the following question (asked of respondents who say they drink beer): "When you drink beer, how much, on the average, do you usually drink at any one time? [quite a bit] [a moderate amount] [very little] "?

Accepted Answer

A)  inappropriate vocabulary 
B)  leading question 
C)  lack of precision 
D)  double-barreled 
A)  inappropriate vocabulary 
B)  leading question 
C)  lack of precision 
D)  double-barreled

Question 5

What is the major wording problem with the following question: "On a typical weekday how many hours do you watch television? [ 0-2 ] [3-5] [6-10] [10] or more"?

Accepted Answer

A)  inappropriate vocabulary 
B)  leading question 
C)  lack of precision 
D)  double-barreled 
A)  inappropriate vocabulary 
B)  leading question 
C)  lack of precision 
D)  double-barreled

Question 6

Which of the following is true about response formats for survey questions?

Accepted Answer

A)  It is always better to include an explicit "don't know" option for opinion questions. 
B)  For measuring attitudes, the optimum number of categories is four. 
C)  Because of their explicit meaning, the numerical values of rating-scale endpoints (e.g., 0 to 6 or -3 to +3) are arbitrary. 
D)  Adjectival labeling of each response category can clarify the meaning of rating scales. 
A)  It is always better to include an explicit "don't know" option for opinion questions. 
B)  For measuring attitudes, the optimum number of categories is four. 
C)  Because of their explicit meaning, the numerical values of rating-scale endpoints (e.g., 0 to 6 or -3 to +3) are arbitrary. 
D)  Adjectival labeling of each response category can clarify the meaning of rating scales.

Question 7

The purpose of cognitive interviewing techniques is to identify potential wording, ordering, and formatting problems with survey questions.

Accepted Answer

A) True 
 B)False

Question 8

Respondents are likely to adopt a satisficing strategy when questions are easily answered and their motivation is high.

Accepted Answer

A) True 
 B)False

Question 9

Compared with closed-ended questions, open-ended questions

Accepted Answer

A)  require skilled interviewers to elicit complete responses. 
B)  work best in mail questionnaire surveys where respondents have more time to respond. 
C)  are more difficult to develop. 
D)  tend to be used by researchers when they have a thorough knowledge of respondents. 
A)  require skilled interviewers to elicit complete responses. 
B)  work best in mail questionnaire surveys where respondents have more time to respond. 
C)  are more difficult to develop. 
D)  tend to be used by researchers when they have a thorough knowledge of respondents.

Question 10

In contrast to an inverted funnel sequence of questions, a funnel sequence

Accepted Answer

A)  moves from more general to progressively more specific questions. 
B)  involves strictly open-ended questions. 
C)  moves from the most specific questions to the most general. 
D)  assures that respondents share the same frame of reference for answering general questions. 
A)  moves from more general to progressively more specific questions. 
B)  involves strictly open-ended questions. 
C)  moves from the most specific questions to the most general. 
D)  assures that respondents share the same frame of reference for answering general questions.

Question 11

It is good to use words such as "usually," "occasionally," and "sometimes" because respondents are uncomfortable in giving more precise answers.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following questions would serve best as the opening question for a survey of campus alcohol use?

Accepted Answer

A)  Do you ever drink alone? 
B)  Would your father approve of your present drinking habits? 
C)  What is your major? 
D)  Do you presently drink beer, liquor, or wine? 
E)  What is your year in school? 
A)  Do you ever drink alone? 
B)  Would your father approve of your present drinking habits? 
C)  What is your major? 
D)  Do you presently drink beer, liquor, or wine? 
E)  What is your year in school?

Question 13

Which of the following statements is true of survey instrument design?

Accepted Answer

A)  It is unethical to use survey questions developed by other researchers. 
B)  Slight changes in question wording can produce great differences in responses. 
C)  The simple question "Why?" is usually the best way of finding out the reasons for people's behavior. 
D)  Survey researchers avoid trying to help respondents to remember because this invariably leads to memory distortion. 
A)  It is unethical to use survey questions developed by other researchers. 
B)  Slight changes in question wording can produce great differences in responses. 
C)  The simple question "Why?" is usually the best way of finding out the reasons for people's behavior. 
D)  Survey researchers avoid trying to help respondents to remember because this invariably leads to memory distortion.

Question 14

What is the "frame of reference" problem in survey instrumentation? Describe three ways in which it is resolved.

Accepted Answer

The "frame of reference" problem in surv

Question 15

Survey researchers avoid trying to help respondents to remember because this invariably leads to memory distortion.

Accepted Answer

A) True 
 B)False

Question 16

Open-ended questions are best used in FTF surveys and in the early stages of research.

Accepted Answer

A) True 
 B)False

Question 17

Conversational analysis suggests that respondents assume that interviewers will ask only clear questions that are relevant to their knowledge or experiences.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following types of questions is rarely used in survey research today?

Accepted Answer

A)  open-ended questions 
B)  closed-ended questions 
C)  contingency questions 
D)  filter questions 
E)  indirect questions 
A)  open-ended questions 
B)  closed-ended questions 
C)  contingency questions 
D)  filter questions 
E)  indirect questions

Question 19

Leading questions are an effective way of getting honest, unbiased answers on sensitive issues.

Accepted Answer

A) True 
 B)False

Question 20

Unfortunately, the use of pretesting has little or no effect on the quality of survey data.

Accepted Answer

A) True 
 B)False

Which of the following methods is most likely to be a part of field pretesting?

Routine background questions are best placed at the beginning of a questionnaire because that is where respondents expect to see them.

What is the difference between cognitive laboratory interviewing and field pretesting? When is each set of methods used? What purposes and information does each form of pretesting provide?

What is the major wording problem with the following question (asked of respondents who say they drink beer): "When you drink beer, how much, on the average, do you usually drink at any one time? [quite a bit] [a moderate amount] [very little] "?

What is the major wording problem with the following question: "On a typical weekday how many hours do you watch television? [ 0-2 ] [3-5] [6-10] [10] or more"?

Which of the following is true about response formats for survey questions?

The purpose of cognitive interviewing techniques is to identify potential wording, ordering, and formatting problems with survey questions.

Respondents are likely to adopt a satisficing strategy when questions are easily answered and their motivation is high.

Compared with closed-ended questions, open-ended questions

In contrast to an inverted funnel sequence of questions, a funnel sequence

It is good to use words such as "usually," "occasionally," and "sometimes" because respondents are uncomfortable in giving more precise answers.

Which of the following questions would serve best as the opening question for a survey of campus alcohol use?

Which of the following statements is true of survey instrument design?

What is the "frame of reference" problem in survey instrumentation? Describe three ways in which it is resolved.

Survey researchers avoid trying to help respondents to remember because this invariably leads to memory distortion.

Open-ended questions are best used in FTF surveys and in the early stages of research.

Conversational analysis suggests that respondents assume that interviewers will ask only clear questions that are relevant to their knowledge or experiences.

Which of the following types of questions is rarely used in survey research today?

Leading questions are an effective way of getting honest, unbiased answers on sensitive issues.

Unfortunately, the use of pretesting has little or no effect on the quality of survey data.

Introduction

The Nature of Science

Research Ethics

Elements of Research Design

Measurement

Sampling

Experimentation

Experimental Designs

Survey Research

Field Research

Research Using Available Data

Multiple Methods

Data Processing and Elementary Data Analysis

Multivariate Analysis

Writing Research Reports

Filters

Exam 10: Survey Instrumentation

Which of the following methods is most likely to be a part of field pretesting?

Routine background questions are best placed at the beginning of a questionnaire because that is where respondents expect to see them.

What is the difference between cognitive laboratory interviewing and field pretesting? When is each set of methods used? What purposes and information does each form of pretesting provide?

What is the major wording problem with the following question (asked of respondents who say they drink beer): "When you drink beer, how much, on the average, do you usually drink at any one time? [quite a bit] [a moderate amount] [very little] "?

What is the major wording problem with the following question: "On a typical weekday how many hours do you watch television? [ 0-2 ] [3-5] [6-10] [10] or more"?

Which of the following is true about response formats for survey questions?

The purpose of cognitive interviewing techniques is to identify potential wording, ordering, and formatting problems with survey questions.

Respondents are likely to adopt a satisficing strategy when questions are easily answered and their motivation is high.

Compared with closed-ended questions, open-ended questions

In contrast to an inverted funnel sequence of questions, a funnel sequence

It is good to use words such as "usually," "occasionally," and "sometimes" because respondents are uncomfortable in giving more precise answers.

Which of the following questions would serve best as the opening question for a survey of campus alcohol use?

Which of the following statements is true of survey instrument design?

What is the "frame of reference" problem in survey instrumentation? Describe three ways in which it is resolved.

Survey researchers avoid trying to help respondents to remember because this invariably leads to memory distortion.

Open-ended questions are best used in FTF surveys and in the early stages of research.

Conversational analysis suggests that respondents assume that interviewers will ask only clear questions that are relevant to their knowledge or experiences.

Which of the following types of questions is rarely used in survey research today?

Leading questions are an effective way of getting honest, unbiased answers on sensitive issues.

Unfortunately, the use of pretesting has little or no effect on the quality of survey data.

Introduction

The Nature of Science

Research Ethics

Elements of Research Design

Measurement

Sampling

Experimentation

Experimental Designs

Survey Research

Field Research

Research Using Available Data

Multiple Methods

Data Processing and Elementary Data Analysis

Multivariate Analysis

Writing Research Reports

Filters