Question 1

How do social media and websites help an organization convey its identity and create its image?

Accepted Answer

Organizations convey their identities through offline and online means. By developing websites, blogs, and accounts on Twitter, Instagram, Pinterest, and other social media applications, organizations confirm the identities that they have created through offline means. An organization's behaviour and the content that it posts on social media applications communicate its identity. While an organization's image is in theory influenced by its identity, in many cases the organization's image-the way people perceive it at a point in time-is different from the identity the organization has been communicating for a long time. For example, if the news about an organization's defective product or its employee's unethical behaviour spreads on social media, the organization might have a distorted public image.

Question 2

How should you handle Internet trolls?

Accepted Answer

A)  Delete al their reviews and comments. 
B)  Pay them to stop their negative reviews. 
C)  Engage with offensive online conversations with them. 
D)  Do not engage with them. 
A)  Delete al their reviews and comments. 
B)  Pay them to stop their negative reviews. 
C)  Engage with offensive online conversations with them. 
D)  Do not engage with them. D

Question 3

In social media analytics frequency refers to the number of people who see your posts.

Accepted Answer

A) True 
 B)False  False

Question 4

Individual and corporate identities affect each other. Organizations should have online policies for their employees.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is true about effective online posts?

Accepted Answer

A)  They have four to five sentences in each paragraph. 
B)  They never break any grammar rules. 
C)  They may use sentence fragments. 
D)  They are copied word for word from successful print material. 
A)  They have four to five sentences in each paragraph. 
B)  They never break any grammar rules. 
C)  They may use sentence fragments. 
D)  They are copied word for word from successful print material.

Question 6

A sock puppet is an employee working in the marketing department of an organization.

Accepted Answer

A) True 
 B)False

Question 7

What is an "Internet troll"? If you were handling the online communications of an organization, how would you deal with Internet trolls?

Accepted Answer

Internet trolls are people who make prov

Question 8

According to a post published on CBC News website in 2013, Chip Wilson, founder of Lululemon and then-Chairman of the board, blamed Lululemon's see-through yoga pants product flaw on the customers' bodies. This blame spurred a series of negative publicity for Lululemon, after which Mr. Wilson resigned from his role. How could Mr. Wilson have addressed the product flow matter differently?

Accepted Answer

To minimize the negative impact of the L

Question 9

What should you do when managing your LinkedIn account?

Accepted Answer

A)  Maintain a sense of humour by sharing funny work related jokes. 
B)  Expand your connections by sending invites to as many people in your industry as possible; you should not wait for other members of your network to introduce you. 
C)  Avoid endorsing people. 
D)  Realize that while some connections could enhance your professional image, other ones can damage it. 
A)  Maintain a sense of humour by sharing funny work related jokes. 
B)  Expand your connections by sending invites to as many people in your industry as possible; you should not wait for other members of your network to introduce you. 
C)  Avoid endorsing people. 
D)  Realize that while some connections could enhance your professional image, other ones can damage it.

Question 10

What should organizations do to protect and enhance their reputations online?

Accepted Answer

A)  Be present on all social platforms 
B)  Develop policies for their employees' online behaviours as individuals and as people associated with the organization 
C)  Use flogs 
D)  Use sock puppets 
A)  Be present on all social platforms 
B)  Develop policies for their employees' online behaviours as individuals and as people associated with the organization 
C)  Use flogs 
D)  Use sock puppets

Question 11

Which of the following is not true about Web 3.0?

Accepted Answer

A)  It will make it easier for users to find the content they are looking for. 
B)  It will direct people to trusted products and services. 
C)  It will increase the connectivity between individuals and organizations. 
D)  It will limit users' ability to create content. 
A)  It will make it easier for users to find the content they are looking for. 
B)  It will direct people to trusted products and services. 
C)  It will increase the connectivity between individuals and organizations. 
D)  It will limit users' ability to create content.

Question 12

What is corporate reputation? Why do organizations care about it?

Accepted Answer

Corporate reputation refers to an organi

Question 13

You should never use sentence fragments in online writing.

Accepted Answer

A) True 
 B)False

Question 14

According to Lowenthal, social presence is the sum total of all but which of the following?

Accepted Answer

A)  Affective responses 
B)  Interactive responses 
C)  Technological responses 
D)  Cohesive responses 
A)  Affective responses 
B)  Interactive responses 
C)  Technological responses 
D)  Cohesive responses

Question 15

Which of the following can negatively affect an organization's credibility?

Accepted Answer

A)  Not selling its products online 
B)  Posting too many messages per day 
C)  Using sock puppets 
D)  Not posting often 
A)  Not selling its products online 
B)  Posting too many messages per day 
C)  Using sock puppets 
D)  Not posting often

Question 16

A Wall Street Journal article by Reed Albergotti reported that in 2014, Facebook conducted a research to study the effect of manipulating people's newsfeeds on their emotions. The researchers conducted this research without informing Facebook users and when the news about this research came out, many users were angry that they were either fed just positive or negative news for a period of time. Was Facebook's research ethical? Why or why not?

Accepted Answer

According to APA research ethics standar

Question 17

Which of the following is true about an organization that uses humour and emotions to connect with its audience?

Accepted Answer

A)  It develops an unprofessional image. 
B)  It is wasting time and money. 
C)  It does not have quality content to share with its audience. 
D)  It defines its identity and develops its brand. 
A)  It develops an unprofessional image. 
B)  It is wasting time and money. 
C)  It does not have quality content to share with its audience. 
D)  It defines its identity and develops its brand.

Question 18

Which of the following communication channels bears the highest risks of copyright infringement?

Accepted Answer

A)  YouTube 
B)  E-commerce websites 
C)  Wordpress 
D)  Meetup 
A)  YouTube 
B)  E-commerce websites 
C)  Wordpress 
D)  Meetup

Question 19

You have recently started an e-commerce business to sell trendy clothes to teenagers and young adults. You have an official website, but you also use Facebook, Pinterest, and Instagram to direct traffic to your website and to advertise promotions. Your friend suggests you buy 5000 likes to build your online credibility. Should you follow your friend's advice? Why or why not?

Accepted Answer

You should not follow your friend's advi

Question 20

Which of the following is true about effective online corporate posts?

Accepted Answer

A)  They market the organization's products and services 
B)  They meet a perceived need 
C)  They follow all grammar standards 
D)  They provide substantiated information 
A)  They market the organization's products and services 
B)  They meet a perceived need 
C)  They follow all grammar standards 
D)  They provide substantiated information

How do social media and websites help an organization convey its identity and create its image?

How should you handle Internet trolls?

In social media analytics frequency refers to the number of people who see your posts.

Individual and corporate identities affect each other. Organizations should have online policies for their employees.

Which of the following is true about effective online posts?

A sock puppet is an employee working in the marketing department of an organization.

What is an "Internet troll"? If you were handling the online communications of an organization, how would you deal with Internet trolls?

What should you do when managing your LinkedIn account?

What should organizations do to protect and enhance their reputations online?

Which of the following is not true about Web 3.0?

What is corporate reputation? Why do organizations care about it?

You should never use sentence fragments in online writing.

According to Lowenthal, social presence is the sum total of all but which of the following?

Which of the following can negatively affect an organization's credibility?

Which of the following is true about an organization that uses humour and emotions to connect with its audience?

Which of the following communication channels bears the highest risks of copyright infringement?

Which of the following is true about effective online corporate posts?

The Career Portfolio: The Résumé, Cover Letter, and Elevator Pitch

Networking, Job Interviews, and Follow-Up

Routine and Informational Messages

Analysis and Argumentation

Maintaining External Business Relationships in Letters

Persuasive Techniques for Writing Short Reports-Informative, Progress, and Status Reports

Persuasive Techniques for Writing Long Reports

Persuasive Techniques for Short and Long Presentations

Filters

Exam 9: Managing Individual and Corporate Identities on Social Media, Web 2.X, and Beyond

How do social media and websites help an organization convey its identity and create its image?

How should you handle Internet trolls?

In social media analytics frequency refers to the number of people who see your posts.

Individual and corporate identities affect each other. Organizations should have online policies for their employees.

Which of the following is true about effective online posts?

A sock puppet is an employee working in the marketing department of an organization.

What is an "Internet troll"? If you were handling the online communications of an organization, how would you deal with Internet trolls?

What should you do when managing your LinkedIn account?

What should organizations do to protect and enhance their reputations online?

Which of the following is not true about Web 3.0?

What is corporate reputation? Why do organizations care about it?

You should never use sentence fragments in online writing.

According to Lowenthal, social presence is the sum total of all but which of the following?

Which of the following can negatively affect an organization's credibility?

Which of the following is true about an organization that uses humour and emotions to connect with its audience?

Which of the following communication channels bears the highest risks of copyright infringement?

Which of the following is true about effective online corporate posts?

The Career Portfolio: The Résumé, Cover Letter, and Elevator Pitch

Networking, Job Interviews, and Follow-Up

Routine and Informational Messages

Analysis and Argumentation

Maintaining External Business Relationships in Letters

Persuasive Techniques for Writing Short Reports-Informative, Progress, and Status Reports

Persuasive Techniques for Writing Long Reports

Persuasive Techniques for Short and Long Presentations

Filters