Exam 5: Maintaining External Business Relationships in Letters
Exam 1: The Career Portfolio: The Résumé, Cover Letter, and Elevator Pitch39 Questions
Exam 2: Networking, Job Interviews, and Follow-Up38 Questions
Exam 3: Routine and Informational Messages39 Questions
Exam 4: Analysis and Argumentation40 Questions
Exam 5: Maintaining External Business Relationships in Letters39 Questions
Exam 6: Persuasive Techniques for Writing Short Reports-Informative, Progress, and Status Reports38 Questions
Exam 7: Persuasive Techniques for Writing Long Reports40 Questions
Exam 8: Persuasive Techniques for Short and Long Presentations39 Questions
Exam 9: Managing Individual and Corporate Identities on Social Media, Web 2.X, and Beyond40 Questions
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In business relationships requiring a formal approach, which of the following communication channels is most effective?
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(Multiple Choice)
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Correct Answer:
D
Effective apology letters provide excuses for the offense.
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(True/False)
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Correct Answer:
False
What are three purposes for a negative message?
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(Essay)
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Correct Answer:
The main purposes of a negative message are to deliver the bad message, have the reader read and accept the message, and maintain a good relationship with the reader. A negative message also has secondary purposes that include eliminating future correspondences on the matter and avoiding risks, like litigation for instance.
What should the opening paragraph of an effective apology letter do?
(Multiple Choice)
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Which of the following is the most professional business apology?
(Multiple Choice)
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In your business communication class, your instructor asks you to write a thank you letter to a local business that has collaborated with you on your class project. Your instructor reminds you to include a letterhead. What is a letterhead? What are its elements?
(Essay)
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Which of the following best describes the purpose of an effective negative message?
(Multiple Choice)
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How can you write effective negative messages that focus on the positives?
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Which of the following applies to effective apology letters?
(Multiple Choice)
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Which of the following is not a necessary feature of a personal letterhead?
(Multiple Choice)
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You are applying for a job and writing a cover letter to Matthew Smith, the hiring manager. Which of the following greetings would be most effective in conveying your professionalism?
(Multiple Choice)
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Business letters are mostly used for which of the following?
(Multiple Choice)
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When writing a letter, using a colon after the greeting conveys formality and seriousness.
(True/False)
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In block letter formats, all letter elements are aligned on the left.
(True/False)
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Maple Leaf's CEO should have never apologized for the Listeriosis outbreak that was linked to cold cuts from a Maple Leaf plant in Toronto in 2008; the company's apology just confirmed its guilt.
(True/False)
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