Exam 5: Maintaining External Business Relationships in Letters

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In business relationships requiring a formal approach, which of the following communication channels is most effective?

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D

Effective apology letters provide excuses for the offense.

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False

What are three purposes for a negative message?

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The main purposes of a negative message are to deliver the bad message, have the reader read and accept the message, and maintain a good relationship with the reader. A negative message also has secondary purposes that include eliminating future correspondences on the matter and avoiding risks, like litigation for instance.

What should the opening paragraph of an effective apology letter do?

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Which of the following is the most professional business apology?

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In your business communication class, your instructor asks you to write a thank you letter to a local business that has collaborated with you on your class project. Your instructor reminds you to include a letterhead. What is a letterhead? What are its elements?

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Which of the following best describes the purpose of an effective negative message?

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Which of the following does not apply to sans serif fonts?

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How can you write effective negative messages that focus on the positives?

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Formal business letters do not need to include a date.

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Block formats letters convey a sense of casualness.

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Which of the following applies to effective apology letters?

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Which of the following is not a necessary feature of a personal letterhead?

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You are applying for a job and writing a cover letter to Matthew Smith, the hiring manager. Which of the following greetings would be most effective in conveying your professionalism?

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Business letters are mostly used for which of the following?

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When writing a letter, using a colon after the greeting conveys formality and seriousness.

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In block letter formats, all letter elements are aligned on the left.

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What are Canada Post's guidelines for a recipient address?

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Effective negative messages sugarcoat the bad news.

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Maple Leaf's CEO should have never apologized for the Listeriosis outbreak that was linked to cold cuts from a Maple Leaf plant in Toronto in 2008; the company's apology just confirmed its guilt.

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