Question 1

If you were not sure how to organize the information in a report, what would you do?

Accepted Answer

A)  Focus on your needs and put them first 
B)  Find out how your audience is going to use the information, and organize the report to attend to your readers' needs 
C)  Use whatever approach you are familiar with 
D)  Share the information in chronological order 
A)  Focus on your needs and put them first 
B)  Find out how your audience is going to use the information, and organize the report to attend to your readers' needs 
C)  Use whatever approach you are familiar with 
D)  Share the information in chronological order B

Question 2

In memo reports, writers should avoid bulleted lists because they take up a lot of space.

Accepted Answer

A) True 
 B)False  False

Question 3

The student body at your university is announcing the results of a survey about students' preferred on-campus food. Which of the following is the most effective subject line for the announcement?

Accepted Answer

A)  Survey of students' preferences in regards to on-campus food 
B)  Students' On-Campus Food Preferences 
C)  Students' Survey Results 
D)  What Type of Food Do You Like? 
A)  Survey of students' preferences in regards to on-campus food 
B)  Students' On-Campus Food Preferences 
C)  Students' Survey Results 
D)  What Type of Food Do You Like? B

Question 4

According to your textbook, the persuasion strategy you use depends on your purpose and audience analysis. Which persuasion strategy is most effective when you expect quick agreement? Why?

Accepted Answer

Direct persuasive approaches a

Question 5

Which of the following is true when writing routine messages?

Accepted Answer

A)  You do not need to analyze your audience. 
B)  You do not need to be persuasive. 
C)  You need to attend to your audience's needs. 
D)  You never use a direct approach. 
A)  You do not need to analyze your audience. 
B)  You do not need to be persuasive. 
C)  You need to attend to your audience's needs. 
D)  You never use a direct approach.

Question 6

What do you do in the opening paragraph of an informational memo report?

Accepted Answer

A)  Include social comments. 
B)  Write the order in which you gathered the report information. 
C)  Explain the methodology you used to gather the report information. 
D)  Provide an overview of the report content. 
A)  Include social comments. 
B)  Write the order in which you gathered the report information. 
C)  Explain the methodology you used to gather the report information. 
D)  Provide an overview of the report content.

Question 7

Which of the following will not be on a checklist for writing routine requests?

Accepted Answer

A)  Use a direct approach 
B)  Provide enough information to enable the reader to act on the request 
C)  Clearly explain any deadlines 
D)  Make sure you do not include any goodwill statements 
A)  Use a direct approach 
B)  Provide enough information to enable the reader to act on the request 
C)  Clearly explain any deadlines 
D)  Make sure you do not include any goodwill statements

Question 8

Explain and give examples for three grammatical structural patterns discussed in your textbook.

Accepted Answer

Three grammatical structural patterns:
S

Question 9

As an intern in the product development department at a leading FMCG company, you are part of a team working on the development and launch of a new variant of the company's leading shampoo brand. Your boss asks you for a written update on the status of the project. What type of report would you write? How would you adapt the tone, format, and organization of the report to meet its purpose and its audience's needs?

Accepted Answer

A progress report provides an update abo

Question 10

When introducing yourself in a new workplace, you just need to be yourself. In other words, you do not need to have a professional tone.

Accepted Answer

A) True 
 B)False

Question 11

What do you do in a routine informational message?

Accepted Answer

A)  State the purpose of the message in the opening paragraph 
B)  Open with a joke to appear friendly 
C)  Write the purpose of your message in the middle paragraph 
D)  Never include a signature block 
A)  State the purpose of the message in the opening paragraph 
B)  Open with a joke to appear friendly 
C)  Write the purpose of your message in the middle paragraph 
D)  Never include a signature block

Question 12

What is the desired outcome of well-thought-out workplace messages?

Accepted Answer

A)  To increase discussion of the topic 
B)  To prevent user response 
C)  To reduce multiple exchanges on the same topic 
D)  To distract readers with the form of the message 
A)  To increase discussion of the topic 
B)  To prevent user response 
C)  To reduce multiple exchanges on the same topic 
D)  To distract readers with the form of the message

Question 13

What are the main elements of a direct persuasive request?

Accepted Answer

When quick agreement is expected from th

Question 14

Routine informational messages still need to be persuasive.

Accepted Answer

A) True 
 B)False

Question 15

As a marketing intern you've conducted industry research by gathering information; evaluating the information for validity, reliability, and currency; and analyzing it to produce your research report. Although, you have documented most of your sources, you realize that you have not kept track of all of your sources. Should you deliver the report without citing all your sources? Why?

Accepted Answer

Reports should always cite all sources u

Question 16

In his book, Understanding Media, Marshal McLuhan said, "The medium is the message." How can your choice of communication channel help in delivering an effective message in the workplace?

Accepted Answer

The vehicle a writer uses to deliver a m

Question 17

Your first assignment in a Business Communications class is to write a direct request letter to a business of your choice, asking it to collaborate with you on writing a report on its external communications. Which of the following closing sentences is the most effective?

Accepted Answer

A)  If you e-mail me the information by January 20th, I will share the external communication report with you on February 21st. 
B)  I trust that you will find the report beneficial, so please send me the information at your earliest convenience. 
C)  I hope that you can share the information with me. 
D)  To send me the information, please do not hesitate to get in touch with me. 
A)  If you e-mail me the information by January 20th, I will share the external communication report with you on February 21st. 
B)  I trust that you will find the report beneficial, so please send me the information at your earliest convenience. 
C)  I hope that you can share the information with me. 
D)  To send me the information, please do not hesitate to get in touch with me.

Question 18

In her 2014 article published in the Harvard Business Review, Carolyn O'Hara says, "Knowing how to fashion an interesting and intelligent sentence is essential to communicating effectively, winning business, and setting yourself apart." How can you make your writing interesting to read?

Accepted Answer

Successful business writers use concise,

Question 19

It is best to err on the side of informality rather than formality.

Accepted Answer

A) True 
 B)False

Question 20

In routine positive messages, you start with the good news, or the most important information from the audience's perspective.

Accepted Answer

A) True 
 B)False

If you were not sure how to organize the information in a report, what would you do?

In memo reports, writers should avoid bulleted lists because they take up a lot of space.

The student body at your university is announcing the results of a survey about students' preferred on-campus food. Which of the following is the most effective subject line for the announcement?

According to your textbook, the persuasion strategy you use depends on your purpose and audience analysis. Which persuasion strategy is most effective when you expect quick agreement? Why?

Which of the following is true when writing routine messages?

What do you do in the opening paragraph of an informational memo report?

Which of the following will not be on a checklist for writing routine requests?

Explain and give examples for three grammatical structural patterns discussed in your textbook.

When introducing yourself in a new workplace, you just need to be yourself. In other words, you do not need to have a professional tone.

What do you do in a routine informational message?

What is the desired outcome of well-thought-out workplace messages?

What are the main elements of a direct persuasive request?

Routine informational messages still need to be persuasive.

In his book, Understanding Media, Marshal McLuhan said, "The medium is the message." How can your choice of communication channel help in delivering an effective message in the workplace?

Your first assignment in a Business Communications class is to write a direct request letter to a business of your choice, asking it to collaborate with you on writing a report on its external communications. Which of the following closing sentences is the most effective?

In her 2014 article published in the Harvard Business Review, Carolyn O'Hara says, "Knowing how to fashion an interesting and intelligent sentence is essential to communicating effectively, winning business, and setting yourself apart." How can you make your writing interesting to read?

It is best to err on the side of informality rather than formality.

In routine positive messages, you start with the good news, or the most important information from the audience's perspective.

The Career Portfolio: The Résumé, Cover Letter, and Elevator Pitch

Networking, Job Interviews, and Follow-Up

Analysis and Argumentation

Maintaining External Business Relationships in Letters

Persuasive Techniques for Writing Short Reports-Informative, Progress, and Status Reports

Persuasive Techniques for Writing Long Reports

Persuasive Techniques for Short and Long Presentations

Managing Individual and Corporate Identities on Social Media, Web 2.X, and Beyond

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Exam 3: Routine and Informational Messages

If you were not sure how to organize the information in a report, what would you do?

In memo reports, writers should avoid bulleted lists because they take up a lot of space.

The student body at your university is announcing the results of a survey about students' preferred on-campus food. Which of the following is the most effective subject line for the announcement?

According to your textbook, the persuasion strategy you use depends on your purpose and audience analysis. Which persuasion strategy is most effective when you expect quick agreement? Why?

Which of the following is true when writing routine messages?

What do you do in the opening paragraph of an informational memo report?

Which of the following will not be on a checklist for writing routine requests?

Explain and give examples for three grammatical structural patterns discussed in your textbook.

When introducing yourself in a new workplace, you just need to be yourself. In other words, you do not need to have a professional tone.

What do you do in a routine informational message?

What is the desired outcome of well-thought-out workplace messages?

What are the main elements of a direct persuasive request?

Routine informational messages still need to be persuasive.

In his book, Understanding Media, Marshal McLuhan said, "The medium is the message." How can your choice of communication channel help in delivering an effective message in the workplace?

Your first assignment in a Business Communications class is to write a direct request letter to a business of your choice, asking it to collaborate with you on writing a report on its external communications. Which of the following closing sentences is the most effective?

In her 2014 article published in the Harvard Business Review, Carolyn O'Hara says, "Knowing how to fashion an interesting and intelligent sentence is essential to communicating effectively, winning business, and setting yourself apart." How can you make your writing interesting to read?

It is best to err on the side of informality rather than formality.

In routine positive messages, you start with the good news, or the most important information from the audience's perspective.

The Career Portfolio: The Résumé, Cover Letter, and Elevator Pitch

Networking, Job Interviews, and Follow-Up

Analysis and Argumentation

Maintaining External Business Relationships in Letters

Persuasive Techniques for Writing Short Reports-Informative, Progress, and Status Reports

Persuasive Techniques for Writing Long Reports

Persuasive Techniques for Short and Long Presentations

Managing Individual and Corporate Identities on Social Media, Web 2.X, and Beyond

Filters