Exam 6: Writing for Websites and Blogs

______ is the term used to describe when sites became a giant storage bin of content that was transferred from a standard platform to the web.

Web readers have a ______ attention span than traditional media users.

Blogs can help you inform readers as well as ______.

When you open yourself to an unregulated pool of consumers and you do so on a medium that can ______, you run a huge risk, but if successful, it is worth the effort.

Blogging gives you a wider array of options in terms of ______.

To better fit the "web of information" approach, you want to write in big, loose chunks that tell complex stories.

Which function provided on most websites after each published piece is a great way for readers to give instant feedback?

When it comes to writing for the web, the inverted pyramid has some drawbacks.

You should freshen your digital work with additional content and updates ______.

A blog gives you the opportunity to demonstrate your knowledge frequently, thus giving you the opportunity to show that you are a thought leader on the topic.

What are some ways to engage readers?

Look for opportunities to link to source documents, such as letters, emails, and reports, so you ______.

Why do media professionals in news use blogs?

As a writer, you should read through the comments on your pieces, even if you think they might be unpleasant or off point.

How can blogs be used effectively in public relations and advertising?

Using a blog to present information to the public on a daily basis doesn't allow you to retain your focus as an organization as well as a member within it.

A few paragraphs in a news story or a few lines of copy in a piece of marketing material can help provide basic background information for your readers, but ______ can do more for them.

Think about ______ beyond a simple reaction.

When it comes to web writing, keep it ______.

When working on the web, you should announce information to your audience as soon as you can.