Exam 2: Foundational Concepts for Quantitative Research

An analyst gave a presentation of his exploratory research to the marketing department of his company. He showed them charts and tables of distributions of each variable in the data, their quantile spread, and their moments. This is an example of interpretation of numbers.

What does the term raw data refer to?

Missing values occur when a particular question in a survey is not relevant for the respondent.

The W's refer to who, what, when, where, and, how of a study.

Which of the following best describes the term "hypothesis?"

Give a real-world example of inductive research. List the steps generally taken in this type of research.

What is a variable?

In longitudinal studies, what does the term observation refer to?

There are two types of research strategies, Descriptive and Deductive.

A study seeks to compare GDP growth of countries in Asia from 1990 to 2010. Country is a variable in the study.

The quarterly registration of students for the undergraduate Calculus 101 class was found to fluctuate significantly during the last 2 years. How would you term the number of students registered?

Data collected on a case across time are called observation units.

Which of the following is an observational unit?

Describe the difference between direction and magnitude of an association.

Provide an example of a bivariate association found in a research study.

A telecommunications company seeks to classify its customers based on their network usage and revenue generated per customer. Which type of goal does this research fall under?

The term "raw data" refers to data that has been transformed.

What factor differentiates quantitative research from qualitative research?

In your own words, explain a mixed methods research study. Provide an example of this type of study.

What is primary goal of evaluation research?