Exam 1: Principled Public Relations

In an effort to show ____________, a politician releases his tax returns for public viewing.

When public relations people are called in after a major screw-up to clean up the mess, their role is mostly _____________.

When asked to tweet from his client's Twitter account during a tradeshow, Todd Defren of SHIFT Communications faced an ethical dilemma. Using Kathy Fitzpatrick's Guide for Ethical Decision-Making to work through this ethical conflict, how did Todd ultimately resolve this dilemma?

__________ is defined by Pavlik and McIntosh's Converging Media textbook as "the process of creating in the consumer's mind a clear identity for a particular company's product, logo, or trademark."

Alicia felt she was doing the right thing by telling her supervisor that Anna was not doing her job, but, Alicia did not know what Anna's job responsibilities were. Good people make bad decisions all the time. Resolving ethical problems is a matter of the heart, but it is also _________.

Jassim, a PR manager for a chain of shoe stores, aims to make sure he uses a _______________ when communicating with social media followers and people who leave customer service reviews. He found that by communicating with a sense of humor, admitting mistakes, and even providing links to competitors, he can make communication enjoyable and maintain good relationships with his online publics.

PR Practitioner Martha disclosed her stock ownership in her client's organization. She consulted the PRSA Code of Ethics, "designed to be a useful guide for PRSA members as they carry out their ethical responsibilities." What is one of the advantages of having a code of ethics?

_______________ obtains information for a particular task or project by enlisting the services of a number of people, either paid or unpaid, typically via the Internet.

Listening, or paying attention to and processing what others are communicating, is at the heart of ______________.

In the definition of public relations, the term "publics" refers to _____________.

Public relations is most effective when it is a ______________ function, meaning it is part of an organization's overall leadership and decision-making process, helping to guide how the organization operates in its environment, rather than merely following the instruction of others.

The American Red Cross sent volunteers to areas severely affected by floods today. Emily and Elizabeth, two volunteers, went to help victims. This illustrates how public relations is based more on ____________.

Strategic public relations is ____________, meaning it takes the initiative in planning the nature of the relationships desired with publics and executes programs, campaigns, or activities designed to achieve the desired ends.

____________ are the clients of public relations and include large corporations, small businesses, nonprofits, schools, and government agencies.

British Petroleum rebranded its company with a new logo and a public image as being environmentally friendly. Why did critics question the campaign soon after?

What are two major professional public relations organizations that have developed a code of ethics?

The president of a university is part of the ____________, which is the group of people with the greatest influence in how an organization operates.

Maya oversees public relations at a large pharmaceutical company. She devotes a significant amount of resources to strengthening relationships with all employees. She knows they will be managing their own relationships with various stakeholders, and therefore, are the most powerful points of contact others have with the company. What Page Principle does this behavior support?

The classic definition of public relations from Cutlip and Center's Effective Public Relations, defines public relations as ____________.

Isabella, a public relations practitioner at a cable news station, arranges a news interview with a person she does not agree with personally. She weighs the importance of free speech and vigorous debate as much more important in society than her personal opinion about the station's host and format. This kind of ethical dilemma is an example of _____________.