Exam 1: Principled Public Relations

Ethics are moral principles that govern a person's or group's behaviour. You organized your church's rummage sale based on good ethical principles. Doing the right thing helps you _______________.

____________ is the degree to which one communicates reliably, accurately and true to his or her own character and the character of the organization he or she represents.

To practice public relations as a professional, ___________.

Karyn works for a company that owns 30 different restaurants in New England. She is responsible for monitoring and responding to online reviews. Karyn has set up a business account for each restaurant group and regularly encourages positive reviews. She also responds politely and constructively to critics, just as if they were in her restaurant face-to-face. She works hard to create a welcoming environment online and does not engage in ____________ people who leave negative feedback.

The classic textbook definition of public relations, written by James Grunig and Todd Hunt in their classic public relations text Managing Public Relations, is _________________.