Exam 26: Processing Social Capital: Facebook, Twitter, and User-Generated Content (UGC)

To an organization,the strength of a relationship is the likelihood that the person or other organization in the relationship will do something that benefits the organization.

Anyone can find private groups by searching,but he or she must be invited to join the group.

A social networking application is said to be engaging if it ________.

Technologies such as e-commerce and Web 2.0 do not support UGC business applications.

A(n)________ group cannot be found by searching,and members must be invited to join.

The factors involved in the computation of the social capital are,number of relationships,relationship strength,and ________.

Social networking applications can be used for operations and management functions.

The something that induces people to share your message is called a(n)________.

A social graph is a network of relationships.

Which of the following is an example of UGC sales application?

A social graph refers to ________.

Explain Facebook's principles of meaningful social networking applications.

What is a social networking information system?

Microblogging is more daunting compared to blogging.

A particular group is found upon searching,but one cannot join it.Such a group is an example of a(n)________ social networking group.

UGC applications are used as a bait for advertising.

Which of the following risks,which are associated with social networking and UGC,is an extension of bad reviews?

Web sites that produce ratings and surveys are examples of UGC applications.

Social networking applications run on users' servers.

A ________ is a Web site on which users can publish their opinions in restricted amounts of text.