Exam 26: Processing Social Capital: Facebook, Twitter, and User-Generated Content (UGC)

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Wikis and blogs do not contain user-generated content.

(True/False)
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What steps should be taken when unrelated topics are expressed on UGC sites?

(Multiple Choice)
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When a meaningful application is expressive,it means it should compel users to come back again and again.

(True/False)
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Social networking communication is long-lasting compared to direct word of mouth.

(True/False)
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What are the risks associated with user-generated content and social networking?

(Essay)
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Twitter is a(n)________ application.

(Multiple Choice)
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One of Facebook's four principles for a meaningful application is the application's usefulness,which means that ________.

(Multiple Choice)
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A microblog is a Web site on which users can publish their opinions without any restrictions.

(True/False)
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What are the business applications for user-generated content in social networking?

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________ refers to any activity that an entity (individual,project,or organization)takes with entities with which it is related.

(Multiple Choice)
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Anyone can find and join Facebook,a social networking Web site.Facebook is an example of a(n)________ social networking group.

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Organizations that use social networking vendors despite their capability to develop their own social networking Web site are not vulnerable to the success and policies of these vendors.

(True/False)
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An invitation to a social group cannot be found by searching,and members must be invited to join them.

(True/False)
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Facebook advised its developers to make the Web site expressive.This means that the Web site should ________.

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What is a social networking group? What are the different types of social networking groups available?

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Mutinous movements are a major risk associated with social networking and user-generated content.

(True/False)
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Social collaboration is dependent on feedback and iteration by the users.

(True/False)
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A viral hook is designed to induce current customers to bring their friends to a network.

(True/False)
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Which of the following is true about microblogging?

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Which of the following is an example of a UGC used as a bait for advertising?

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