Question 1

In an experiment, over which type of variable does a researcher have control and wish to manipulate?

Accepted Answer

A)  dependent variable 
B)  extraneous variable 
C)  independent variable 
D)  complex variable 
E)  control variable 
A)  dependent variable 
B)  extraneous variable 
C)  independent variable 
D)  complex variable 
E)  control variable C

Question 2

Dirt Devil conducted a one-time survey of consumers and asked them about their attitudes, preferences, and intentions regarding buying vacuum cleaners. This is an example of a cross-sectional study.

Accepted Answer

A) True 
 B)False  True

Question 3

Which of the following symbols represents the manipulation of an independent variable in an experimental design?

Accepted Answer

A)  O 
B)  X 
C)  R 
D)  I 
E)  E 
A)  O 
B)  X 
C)  R 
D)  I 
E)  E B

Question 4

What type of experiment involves manipulating the independent variable and measuring the dependent variable in a natural setting?

Accepted Answer

A)  extraneous experiment 
B)  field experiments 
C)  laboratory experiments 
D)  natural experiments 
E)  eco-experiment 
A)  extraneous experiment 
B)  field experiments 
C)  laboratory experiments 
D)  natural experiments 
E)  eco-experiment

Question 5

Momentum Market Intelligence (MMI) needs to conduct some exploratory research for their client to better define their research problem. What of the options below should not be used by MMI?

Accepted Answer

A)  Case analysis 
B)  Secondary data analysis 
C)  Projective techniques 
D)  Sample surveys 
E)  Protocol analysis 
A)  Case analysis 
B)  Secondary data analysis 
C)  Projective techniques 
D)  Sample surveys 
E)  Protocol analysis

Question 6

Longitudinal studies are very prevalent in marketing research, outnumbering cross-sectional studies and causal studies.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following best illustrates the significance of research design?

Accepted Answer

A)  Because all research problems are different, research designs are applicable only in an academic setting; they cannot be used in the real world. 
B)  Because research designs may be "matched" to different kinds of problems, the research design may serve as a blueprint for the researcher. 
C)  Because research designs are like blueprints, they are most helpful during data analysis. 
D)  Research designs are used after studies are completed and are used to make improvements in future research studies. 
E)  Research designs are important because clients often decide to fund research if they find the design is pleasing to the eye. 
A)  Because all research problems are different, research designs are applicable only in an academic setting; they cannot be used in the real world. 
B)  Because research designs may be "matched" to different kinds of problems, the research design may serve as a blueprint for the researcher. 
C)  Because research designs are like blueprints, they are most helpful during data analysis. 
D)  Research designs are used after studies are completed and are used to make improvements in future research studies. 
E)  Research designs are important because clients often decide to fund research if they find the design is pleasing to the eye.

Question 8

An experiment is defined as:

Accepted Answer

A)  something men and/or women in white coats do. 
B)  manipulating an independent variable to see how it affects a dependent variable, while also controlling for the effects of additional complex variables. 
C)  manipulating a dependent variable to see how it affects an independent variable, while also controlling for the effects of additional complex variables. 
D)  holding all variables constant to observe any effects of one variable over another over time. 
E)  manipulating an independent variable to see how it affects a dependent variable, while also controlling for the effects of additional extraneous variables. 
A)  something men and/or women in white coats do. 
B)  manipulating an independent variable to see how it affects a dependent variable, while also controlling for the effects of additional complex variables. 
C)  manipulating a dependent variable to see how it affects an independent variable, while also controlling for the effects of additional complex variables. 
D)  holding all variables constant to observe any effects of one variable over another over time. 
E)  manipulating an independent variable to see how it affects a dependent variable, while also controlling for the effects of additional extraneous variables.

Question 9

Independent variables are those which the experimenter has some control; in other words, independent variables may be manipulated by the experimenter.

Accepted Answer

A) True 
 B)False

Question 10

What type of experiment involves manipulating the independent variable and measuring the dependent variable in an artificial setting contrived to control extraneous variables?

Accepted Answer

A)  field experiment 
B)  extraneous experiment 
C)  laboratory experiment 
D)  artificial experiment 
E)  contrived experiment 
A)  field experiment 
B)  extraneous experiment 
C)  laboratory experiment 
D)  artificial experiment 
E)  contrived experiment

Question 11

A clothing manufacturer wants to find out which of their retailers is the most profitable. The best method to answer this question is to use a case analysis.

Accepted Answer

A) True 
 B)False

Question 12

Longitudinal studies can be described as techniques that:

Accepted Answer

A)  measure the population at only one point in time. 
B)  develop an understanding of a phenomenon in terms of "if-then" conditional statements. 
C)  search for and interpret existing information relevant to the research problem. 
D)  repeatedly measure the same sample units from the population over a period of time. 
E)  studies conducted parallel (longitude) to one another, which allows for comparisons to be made between such studies. 
A)  measure the population at only one point in time. 
B)  develop an understanding of a phenomenon in terms of "if-then" conditional statements. 
C)  search for and interpret existing information relevant to the research problem. 
D)  repeatedly measure the same sample units from the population over a period of time. 
E)  studies conducted parallel (longitude) to one another, which allows for comparisons to be made between such studies.

Question 13

What type of experimental validity is concerned with the extent that the relationship observed between the independent and dependent variable during the experiment is generalizable to the real world?

Accepted Answer

A)  external validity 
B)  internal validity 
C)  extraneous validity 
D)  causal validity 
E)  real validity 
A)  external validity 
B)  internal validity 
C)  extraneous validity 
D)  causal validity 
E)  real validity

Question 14

Harry Rosen wanted to collect some qualitative information from its best customers. What would be the best way to understand each unique customer's perspective?

Accepted Answer

A)  protocol analysis 
B)  experience interview 
C)  ethnographic research 
D)  protocol analysis. 
E)  depth interview, 
A)  protocol analysis 
B)  experience interview 
C)  ethnographic research 
D)  protocol analysis. 
E)  depth interview,

Question 15

If an experiment did not have equivalent experimental and control groups, this would be considered a threat to the experiment's external validity.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following statements can be used to help determine if an experiment is valid?

Accepted Answer

A)  The observed change in the dependent variable is in fact due to the independent variable. 
B)  The results of the experiment apply to the virtual world outside the experimental setting. 
C)  The results do not account for the effects of extraneous variables. 
D)  The results are reported in well-known news media. 
E)  The observed change in the independent variable is in fact due to the dependent variable. 
A)  The observed change in the dependent variable is in fact due to the independent variable. 
B)  The results of the experiment apply to the virtual world outside the experimental setting. 
C)  The results do not account for the effects of extraneous variables. 
D)  The results are reported in well-known news media. 
E)  The observed change in the independent variable is in fact due to the dependent variable.

Question 17

Internal validity is concerned with:

Accepted Answer

A)  the extent to which the change in the independent variable was actually due to the dependent variable. 
B)  the extent that the observed relationship between the independent variable and dependent variable can be generalized to the real world. 
C)  the measurement of extraneous variables that are internal to the experimental setting itself. 
D)  the extent to which the change in the dependent variable was actually due to the independent variable. 
E)  the control of the complex variables not having an effect on the independent variable. 
A)  the extent to which the change in the independent variable was actually due to the dependent variable. 
B)  the extent that the observed relationship between the independent variable and dependent variable can be generalized to the real world. 
C)  the measurement of extraneous variables that are internal to the experimental setting itself. 
D)  the extent to which the change in the dependent variable was actually due to the independent variable. 
E)  the control of the complex variables not having an effect on the independent variable.

Question 18

Which of the following is NOT an objective of research?

Accepted Answer

A)  to gain background information 
B)  to measure a state of a variable of interest 
C)  to test hypotheses that specify the relationship between two or more variables 
D)  to make "then-if" statements 
E)  to define terms 
A)  to gain background information 
B)  to measure a state of a variable of interest 
C)  to test hypotheses that specify the relationship between two or more variables 
D)  to make "then-if" statements 
E)  to define terms

Question 19

Panels may consist of building contractors, supermarkets, physicians, lawyers, universities, or other entities.

Accepted Answer

A) True 
 B)False

Question 20

Test markets do not yield infallible results. Sometimes test markets lead to the wrong decision.

Accepted Answer

A) True 
 B)False

In an experiment, over which type of variable does a researcher have control and wish to manipulate?

Dirt Devil conducted a one-time survey of consumers and asked them about their attitudes, preferences, and intentions regarding buying vacuum cleaners. This is an example of a cross-sectional study.

Which of the following symbols represents the manipulation of an independent variable in an experimental design?

What type of experiment involves manipulating the independent variable and measuring the dependent variable in a natural setting?

Momentum Market Intelligence (MMI) needs to conduct some exploratory research for their client to better define their research problem. What of the options below should not be used by MMI?

Longitudinal studies are very prevalent in marketing research, outnumbering cross-sectional studies and causal studies.

Which of the following best illustrates the significance of research design?

An experiment is defined as:

Independent variables are those which the experimenter has some control; in other words, independent variables may be manipulated by the experimenter.

What type of experiment involves manipulating the independent variable and measuring the dependent variable in an artificial setting contrived to control extraneous variables?

A clothing manufacturer wants to find out which of their retailers is the most profitable. The best method to answer this question is to use a case analysis.

Longitudinal studies can be described as techniques that:

What type of experimental validity is concerned with the extent that the relationship observed between the independent and dependent variable during the experiment is generalizable to the real world?

Harry Rosen wanted to collect some qualitative information from its best customers. What would be the best way to understand each unique customer's perspective?

If an experiment did not have equivalent experimental and control groups, this would be considered a threat to the experiment's external validity.

Which of the following statements can be used to help determine if an experiment is valid?

Internal validity is concerned with:

Which of the following is NOT an objective of research?

Panels may consist of building contractors, supermarkets, physicians, lawyers, universities, or other entities.

Test markets do not yield infallible results. Sometimes test markets lead to the wrong decision.

Introducing Marketing Research

The Marketing Research Process

Using Secondary Data and Online Information Databases

Qualitative Research Methods

Quantitative Data Collection Methods

Survey Measurement Scales

Questionnaire Design

Sampling

Data Collection and Basic Descriptive Statistics

Population Estimates and Hypothesis Testing

Testing of Differences

Relationships Between Variables

Communicating the Research Results

Filters

Exam 3: Research Design

In an experiment, over which type of variable does a researcher have control and wish to manipulate?

Dirt Devil conducted a one-time survey of consumers and asked them about their attitudes, preferences, and intentions regarding buying vacuum cleaners. This is an example of a cross-sectional study.

Which of the following symbols represents the manipulation of an independent variable in an experimental design?

What type of experiment involves manipulating the independent variable and measuring the dependent variable in a natural setting?

Momentum Market Intelligence (MMI) needs to conduct some exploratory research for their client to better define their research problem. What of the options below should not be used by MMI?

Longitudinal studies are very prevalent in marketing research, outnumbering cross-sectional studies and causal studies.

Which of the following best illustrates the significance of research design?

An experiment is defined as:

Independent variables are those which the experimenter has some control; in other words, independent variables may be manipulated by the experimenter.

What type of experiment involves manipulating the independent variable and measuring the dependent variable in an artificial setting contrived to control extraneous variables?

A clothing manufacturer wants to find out which of their retailers is the most profitable. The best method to answer this question is to use a case analysis.

Longitudinal studies can be described as techniques that:

What type of experimental validity is concerned with the extent that the relationship observed between the independent and dependent variable during the experiment is generalizable to the real world?

Harry Rosen wanted to collect some qualitative information from its best customers. What would be the best way to understand each unique customer's perspective?

If an experiment did not have equivalent experimental and control groups, this would be considered a threat to the experiment's external validity.

Which of the following statements can be used to help determine if an experiment is valid?

Internal validity is concerned with:

Which of the following is NOT an objective of research?

Panels may consist of building contractors, supermarkets, physicians, lawyers, universities, or other entities.

Test markets do not yield infallible results. Sometimes test markets lead to the wrong decision.

Introducing Marketing Research

The Marketing Research Process

Using Secondary Data and Online Information Databases

Qualitative Research Methods

Quantitative Data Collection Methods

Survey Measurement Scales

Questionnaire Design

Sampling

Data Collection and Basic Descriptive Statistics

Population Estimates and Hypothesis Testing

Testing of Differences

Relationships Between Variables

Communicating the Research Results

Filters