Question 1

What are the three elements that make up a marketing research report?

Accepted Answer

A)  introduction, research findings, and recommendations 
B)  front matter, body, and end matter 
C)  introduction, body, and conclusion 
D)  beginning, middle, and end 
E)  secondary research, primary research, and conclusions 
A)  introduction, research findings, and recommendations 
B)  front matter, body, and end matter 
C)  introduction, body, and conclusion 
D)  beginning, middle, and end 
E)  secondary research, primary research, and conclusions B

Question 2

Long paragraphs in a report are advisable to ensure a thorough coverage of all the findings.

Accepted Answer

A) True 
 B)False  False

Question 3

With media hunger for news, and the rise of online reporting, it is even more important to maintain high ethical standards when releasing research findings to the public.

Accepted Answer

A) True 
 B)False  True

Question 4

Limitations:

Accepted Answer

A)  should be acknowledged but in the appendix. 
B)  should be acknowledged, and a statement should be made as to how they impact the results. 
C)  should not be acknowledged as they take credibility away from the findings. 
D)  should not exist in a thorough report. 
E)  should be included in the conclusion section of the report, if at all. 
A)  should be acknowledged but in the appendix. 
B)  should be acknowledged, and a statement should be made as to how they impact the results. 
C)  should not be acknowledged as they take credibility away from the findings. 
D)  should not exist in a thorough report. 
E)  should be included in the conclusion section of the report, if at all.

Question 5

Presenting the work of others as one's own will cause the researcher(s) to at the very least lose credibility. This is referred to as:

Accepted Answer

A)  copyright 
B)  a misdemeanor 
C)  plagiarism 
D)  kidnapping paper thoughts 
E)  editing 
A)  copyright 
B)  a misdemeanor 
C)  plagiarism 
D)  kidnapping paper thoughts 
E)  editing

Question 6

Each appendix should be labeled with a number and a title.

Accepted Answer

A) True 
 B)False

Question 7

Research is conducted to determine which recipe of cookie mix is most preferred. Cookie recipe "D" has the highest preference ratings among four cookie mixes tested. The report states that cookie mix "D" should replace all existing recipes as soon as possible. This last sentence is:

Accepted Answer

A)  a recommendation. 
B)  a conclusion. 
C)  information that should be included in the end matter. 
D)  a result. 
E)  a methodology. 
A)  a recommendation. 
B)  a conclusion. 
C)  information that should be included in the end matter. 
D)  a result. 
E)  a methodology.

Question 8

In a marketing research report, recommendations should:

Accepted Answer

A)  always be included. 
B)  never be included. 
C)  be included if agreed upon between the researcher and the client. 
D)  be carefully edited. 
E)  be based on familiarity with all knowledge on the subject. 
A)  always be included. 
B)  never be included. 
C)  be included if agreed upon between the researcher and the client. 
D)  be carefully edited. 
E)  be based on familiarity with all knowledge on the subject.

Question 9

Names of individuals on the title page must be presented in alphabetical order.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following does NOT qualify as a figure?

Accepted Answer

A)  graph 
B)  chart 
C)  map 
D)  picture 
E)  table 
A)  graph 
B)  chart 
C)  map 
D)  picture 
E)  table

Question 11

Which section of the body needs to be clear and detailed enough that other researchers could conduct a similar study for purposes of reliability?

Accepted Answer

A)  method 
B)  sample plan 
C)  research objectives 
D)  implementation 
E)  list of illustrations 
A)  method 
B)  sample plan 
C)  research objectives 
D)  implementation 
E)  list of illustrations

Question 12

The survey questionnaire itself can serve as a useful aid in organizing your results because the questions are often grouped in a logical order or in purposeful sections.

Accepted Answer

A) True 
 B)False

Question 13

The body of the report consists of the following: introduction, research objectives, methodology, results, limitations, and conclusions and recommendations.

Accepted Answer

A) True 
 B)False

Question 14

Pie charts are particularly useful for:

Accepted Answer

A)  comparing a specific part of the whole to the whole. 
B)  comparing items over time. 
C)  introducing a set of topics. 
D)  showing correlation among items. 
E)  defining locations. 
A)  comparing a specific part of the whole to the whole. 
B)  comparing items over time. 
C)  introducing a set of topics. 
D)  showing correlation among items. 
E)  defining locations.

Question 15

Which of the following would help the reader locate information in the research report?

Accepted Answer

A)  letter of transmittal 
B)  executive summary 
C)  table of contents 
D)  introduction 
E)  abstract 
A)  letter of transmittal 
B)  executive summary 
C)  table of contents 
D)  introduction 
E)  abstract

Question 16

Pie charts are circles divided into sections that are useful for illustrating trends.

Accepted Answer

A) True 
 B)False

Question 17

The marketing research report is the product that represents the efforts of the marketing research team.

Accepted Answer

A) True 
 B)False

Question 18

In a table it would be wise to report survey data as accurately as possible; using three to four decimal places is desirable.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is not a part of the front matter?

Accepted Answer

A)  introduction 
B)  title page 
C)  table of contents 
D)  abstract/executive summary 
E)  letter of transmittal 
A)  introduction 
B)  title page 
C)  table of contents 
D)  abstract/executive summary 
E)  letter of transmittal

Question 20

A good paragraph contains a topic sentence, a body, and a transitional expression.

Accepted Answer

A) True 
 B)False

What are the three elements that make up a marketing research report?

Long paragraphs in a report are advisable to ensure a thorough coverage of all the findings.

With media hunger for news, and the rise of online reporting, it is even more important to maintain high ethical standards when releasing research findings to the public.

Limitations:

Presenting the work of others as one's own will cause the researcher(s) to at the very least lose credibility. This is referred to as:

Each appendix should be labeled with a number and a title.

Research is conducted to determine which recipe of cookie mix is most preferred. Cookie recipe "D" has the highest preference ratings among four cookie mixes tested. The report states that cookie mix "D" should replace all existing recipes as soon as possible. This last sentence is:

In a marketing research report, recommendations should:

Names of individuals on the title page must be presented in alphabetical order.

Which of the following does NOT qualify as a figure?

Which section of the body needs to be clear and detailed enough that other researchers could conduct a similar study for purposes of reliability?

The survey questionnaire itself can serve as a useful aid in organizing your results because the questions are often grouped in a logical order or in purposeful sections.

The body of the report consists of the following: introduction, research objectives, methodology, results, limitations, and conclusions and recommendations.

Pie charts are particularly useful for:

Which of the following would help the reader locate information in the research report?

Pie charts are circles divided into sections that are useful for illustrating trends.

The marketing research report is the product that represents the efforts of the marketing research team.

In a table it would be wise to report survey data as accurately as possible; using three to four decimal places is desirable.

Which of the following is not a part of the front matter?

A good paragraph contains a topic sentence, a body, and a transitional expression.

Introducing Marketing Research

The Marketing Research Process

Research Design

Using Secondary Data and Online Information Databases

Qualitative Research Methods

Quantitative Data Collection Methods

Survey Measurement Scales

Questionnaire Design

Sampling

Data Collection and Basic Descriptive Statistics

Population Estimates and Hypothesis Testing

Testing of Differences

Relationships Between Variables

Filters

Exam 14: Communicating the Research Results

What are the three elements that make up a marketing research report?

Long paragraphs in a report are advisable to ensure a thorough coverage of all the findings.

With media hunger for news, and the rise of online reporting, it is even more important to maintain high ethical standards when releasing research findings to the public.

Limitations:

Presenting the work of others as one's own will cause the researcher(s) to at the very least lose credibility. This is referred to as:

Each appendix should be labeled with a number and a title.

Research is conducted to determine which recipe of cookie mix is most preferred. Cookie recipe "D" has the highest preference ratings among four cookie mixes tested. The report states that cookie mix "D" should replace all existing recipes as soon as possible. This last sentence is:

In a marketing research report, recommendations should:

Names of individuals on the title page must be presented in alphabetical order.

Which of the following does NOT qualify as a figure?

Which section of the body needs to be clear and detailed enough that other researchers could conduct a similar study for purposes of reliability?

The survey questionnaire itself can serve as a useful aid in organizing your results because the questions are often grouped in a logical order or in purposeful sections.

The body of the report consists of the following: introduction, research objectives, methodology, results, limitations, and conclusions and recommendations.

Pie charts are particularly useful for:

Which of the following would help the reader locate information in the research report?

Pie charts are circles divided into sections that are useful for illustrating trends.

The marketing research report is the product that represents the efforts of the marketing research team.

In a table it would be wise to report survey data as accurately as possible; using three to four decimal places is desirable.

Which of the following is not a part of the front matter?

A good paragraph contains a topic sentence, a body, and a transitional expression.

Introducing Marketing Research

The Marketing Research Process

Research Design

Using Secondary Data and Online Information Databases

Qualitative Research Methods

Quantitative Data Collection Methods

Survey Measurement Scales

Questionnaire Design

Sampling

Data Collection and Basic Descriptive Statistics

Population Estimates and Hypothesis Testing

Testing of Differences

Relationships Between Variables

Filters