Question 1

Good question design and adequate pretesting are just a few ways to reduce _____________ errors.

Accepted Answer

A)  unintentional fieldworker 
B)  intentional fieldworker 
C)  unintentional respondent 
D)  intentional respondent 
E)  all 
A)  unintentional fieldworker 
B)  intentional fieldworker 
C)  unintentional respondent 
D)  intentional respondent 
E)  all C

Question 2

A tabulation of the number of times that each different value appears in a particular set of values is called the range.

Accepted Answer

A) True 
 B)False  False

Question 3

What are the forms of data analyses that may be used if the research objective were relationships?

Accepted Answer

A)  correlation, confidence intervals, and regression 
B)  cross-tabulation, correlation, and regression 
C)  hypothesis tests and confidence intervals 
D)  confidence intervals, cross-tabulation, and correlation 
E)  cross-tabulation, correlation, and recession 
A)  correlation, confidence intervals, and regression 
B)  cross-tabulation, correlation, and regression 
C)  hypothesis tests and confidence intervals 
D)  confidence intervals, cross-tabulation, and correlation 
E)  cross-tabulation, correlation, and recession B

Question 4

Nonsampling error is defined as all errors in a survey except those attributable to the sample size.

Accepted Answer

A) True 
 B)False

Question 5

Which term refers to any statistical measure used that somehow reflects a typical or frequent response?

Accepted Answer

A)  averages and trends 
B)  frequency distribution 
C)  central variation 
D)  central tendency 
E)  typical matrix 
A)  averages and trends 
B)  frequency distribution 
C)  central variation 
D)  central tendency 
E)  typical matrix

Question 6

Summarizing categorical variables with XL Data Analyst requires you to select "Summarize," "Percents," and then select the variable and click "OK."

Accepted Answer

A) True 
 B)False

Question 7

Which of the following would NOT be a part of a completed data worksheet in XL Data Analyst?

Accepted Answer

A)  variables 
B)  variable labels 
C)  variable descriptions 
D)  respondents 
E)  data set 
A)  variables 
B)  variable labels 
C)  variable descriptions 
D)  respondents 
E)  data set

Question 8

Multiple submissions is the only data collection error that is not unique to online surveys.

Accepted Answer

A) True 
 B)False

Question 9

Requesting an email address as part of the submission process for an online survey will help reduce what type of error?

Accepted Answer

A)  respondent 
B)  fieldworker 
C)  item omission 
D)  bogus responses 
E)  multiple submissions 
A)  respondent 
B)  fieldworker 
C)  item omission 
D)  bogus responses 
E)  multiple submissions

Question 10

Which of the following is the term used to refer to the creation of a computer file that holds the raw data taken from all of the completed questionnaires?

Accepted Answer

A)  data entry 
B)  data coding 
C)  data analysis 
D)  data changes 
E)  data code book 
A)  data entry 
B)  data coding 
C)  data analysis 
D)  data changes 
E)  data code book

Question 11

Hiring a reputable data collection company that has excellent training, good supervision, and built-in validation techniques is a good way to reduce what type of error?

Accepted Answer

A)  respondent 
B)  fieldworker 
C)  bogus responses 
D)  misrepresentation 
E)  nonresponse 
A)  respondent 
B)  fieldworker 
C)  bogus responses 
D)  misrepresentation 
E)  nonresponse

Question 12

When the concern around multiple submissions and bogus respondents and responses is high, researchers turn to using:

Accepted Answer

A)  traditional paper and pencil surveys. 
B)  personal interviews. 
C)  online panels. 
D)  electronic blocking. 
E)  third-person techniques. 
A)  traditional paper and pencil surveys. 
B)  personal interviews. 
C)  online panels. 
D)  electronic blocking. 
E)  third-person techniques.

Question 13

It is best to use the same code for missing data on completed questionnaires.

Accepted Answer

A) True 
 B)False

Question 14

An item omission refers to the failure to include an important question on a survey questionnaire which may seriously threaten the achievement of the research objectives.

Accepted Answer

A) True 
 B)False

Question 15

Given a string of numbers, the number that appears most often is the mean.

Accepted Answer

A) True 
 B)False

Question 16

If we take the square root of, the summated squared differences between each observation and the mean divided by the number of observations less one, we have the standard deviation.

Accepted Answer

A) True 
 B)False

Question 17

The percentage distribution is much more intuitive than the other forms of central tendency.

Accepted Answer

A) True 
 B)False

Question 18

The statistical software that is used with your textbook is called:

Accepted Answer

A)  Websurveyor. 
B)  MICROStats. 
C)  SPSS. 
D)  XL Data Analyst. 
E)  Excel Data Analyst. 
A)  Websurveyor. 
B)  MICROStats. 
C)  SPSS. 
D)  XL Data Analyst. 
E)  Excel Data Analyst.

Question 19

The ________ identifies the distance between the lowest value (minimum) and the highest value (maximum) in an ordered set of values.

Accepted Answer

A)  deviation 
B)  mode 
C)  frequency 
D)  distribution 
E)  range 
A)  deviation 
B)  mode 
C)  frequency 
D)  distribution 
E)  range

Question 20

Refusal to participate may be due to something as simple as the potential respondent is too busy.

Accepted Answer

A) True 
 B)False

Good question design and adequate pretesting are just a few ways to reduce _____________ errors.

A tabulation of the number of times that each different value appears in a particular set of values is called the range.

What are the forms of data analyses that may be used if the research objective were relationships?

Nonsampling error is defined as all errors in a survey except those attributable to the sample size.

Which term refers to any statistical measure used that somehow reflects a typical or frequent response?

Summarizing categorical variables with XL Data Analyst requires you to select "Summarize," "Percents," and then select the variable and click "OK."

Which of the following would NOT be a part of a completed data worksheet in XL Data Analyst?

Multiple submissions is the only data collection error that is not unique to online surveys.

Requesting an email address as part of the submission process for an online survey will help reduce what type of error?

Which of the following is the term used to refer to the creation of a computer file that holds the raw data taken from all of the completed questionnaires?

Hiring a reputable data collection company that has excellent training, good supervision, and built-in validation techniques is a good way to reduce what type of error?

When the concern around multiple submissions and bogus respondents and responses is high, researchers turn to using:

It is best to use the same code for missing data on completed questionnaires.

An item omission refers to the failure to include an important question on a survey questionnaire which may seriously threaten the achievement of the research objectives.

Given a string of numbers, the number that appears most often is the mean.

If we take the square root of, the summated squared differences between each observation and the mean divided by the number of observations less one, we have the standard deviation.

The percentage distribution is much more intuitive than the other forms of central tendency.

The statistical software that is used with your textbook is called:

The ________ identifies the distance between the lowest value (minimum) and the highest value (maximum) in an ordered set of values.

Refusal to participate may be due to something as simple as the potential respondent is too busy.

Introducing Marketing Research

The Marketing Research Process

Research Design

Using Secondary Data and Online Information Databases

Qualitative Research Methods

Quantitative Data Collection Methods

Survey Measurement Scales

Questionnaire Design

Sampling

Population Estimates and Hypothesis Testing

Testing of Differences

Relationships Between Variables

Communicating the Research Results

Filters

Exam 10: Data Collection and Basic Descriptive Statistics

Good question design and adequate pretesting are just a few ways to reduce _____________ errors.

A tabulation of the number of times that each different value appears in a particular set of values is called the range.

What are the forms of data analyses that may be used if the research objective were relationships?

Nonsampling error is defined as all errors in a survey except those attributable to the sample size.

Which term refers to any statistical measure used that somehow reflects a typical or frequent response?

Summarizing categorical variables with XL Data Analyst requires you to select "Summarize," "Percents," and then select the variable and click "OK."

Which of the following would NOT be a part of a completed data worksheet in XL Data Analyst?

Multiple submissions is the only data collection error that is not unique to online surveys.

Requesting an email address as part of the submission process for an online survey will help reduce what type of error?

Which of the following is the term used to refer to the creation of a computer file that holds the raw data taken from all of the completed questionnaires?

Hiring a reputable data collection company that has excellent training, good supervision, and built-in validation techniques is a good way to reduce what type of error?

When the concern around multiple submissions and bogus respondents and responses is high, researchers turn to using:

It is best to use the same code for missing data on completed questionnaires.

An item omission refers to the failure to include an important question on a survey questionnaire which may seriously threaten the achievement of the research objectives.

Given a string of numbers, the number that appears most often is the mean.

If we take the square root of, the summated squared differences between each observation and the mean divided by the number of observations less one, we have the standard deviation.

The percentage distribution is much more intuitive than the other forms of central tendency.

The statistical software that is used with your textbook is called:

The ________ identifies the distance between the lowest value (minimum) and the highest value (maximum) in an ordered set of values.

Refusal to participate may be due to something as simple as the potential respondent is too busy.

Introducing Marketing Research

The Marketing Research Process

Research Design

Using Secondary Data and Online Information Databases

Qualitative Research Methods

Quantitative Data Collection Methods

Survey Measurement Scales

Questionnaire Design

Sampling

Population Estimates and Hypothesis Testing

Testing of Differences

Relationships Between Variables

Communicating the Research Results

Filters