Exam 5: Developing a Global Vision

Which of the following is an important cultural factor that should be considered by global marketers?

International Marketing,Inc.is a company located in Brazil that assists businesses exporting products to Brazil.This company helps with financing,shipping,and any aspect of marketing a product from another country to Brazil.This company is an example of a(n):

In Yellow Tails' promotional mix,the Tails for Tails campaign is which of the following?

Breathe Right CNS,Inc.is the manufacturer of Breathe Right nasal strips,a spring-loaded adhesive device that can be stuck on your nose to open up the nasal passages.Since their introduction in the United States,Breathe Right strips have been used by athletes hoping to improve their performance through increased oxygen flow,snorers hoping for a sound night's sleep,and allergy and cold sufferers looking for relief from their stuffy noses.Because CNS is a small company,it initially had trouble promoting its product.Then San Francisco 49er Jerry Rice started regularly wearing them,and U.S.sales took off.Today,Breathe Right strips are marketed in more than 40 countries.When CNS decided to expand globally,its size made it look for a partner.It chose 3M because 3M already had a global market distribution system and because the Breathe Right strips complemented the 3M first aid product line. -Refer to Breathe Right.How people value a sound night's sleep is an example of which element of the global environment?

The European Union accused South Korea of selling ships at a loss in an attempt to push its European rivals out of the market.In other words,South Korea was accused of:

All of the following are countries included in the Central America Free Trade Agreement EXCEPT:

When developing countries began encouraging foreign investors and imports,companies like Black & Decker and Pillsbury offered a wide array of products to countries throughout the world.Because of enormous populations in developing countries,these companies predicted a potential for strong annual sales.However,in addition to total population,companies must not overlook _____ factors such as distribution of people within a country and household incomes.

Consumers purchasing an automobile in Hong Kong must pay a 100 percent tax on it.This tax is imposed by the government on all automobiles entering the country and is called a(n):

The pricing component of the global marketing mix is:

Panasonic designs its products for the global poor by simplifying preexisting Japanese market designs.For Panasonic,standardization is way to realize profits in these otherwise unprofitable markets.

Wataniya Mobile Wataniya Mobile is offering cellular service in the Palestinian territories.It is only the second cell phone carrier in the region and is significant because it is owned by foreign companies and investors like the Qatari royal family and the Palestine Investment Fund.The new service is aimed at increasing cell phone penetration,which is only 35 percent,in this economically challenged area.It has not been easy for Wataniya,though.It took two years to gain the required license from Israel,which controls the Palestinian territories' airwaves and bandwidth required for the service.Even though Wataniya is allowed bandwidth,it has only received 3.8 megahertz of bandwidth from Israel,which is not enough for it to offer 3G mobile services that enable Web browsing and e-mail. -Refer to Wataniya Mobile.Israel's control of licensing and the limitation on the amount of bandwidth allotted to Wataniya Mobile is part of which environment?

The North American Free Trade Agreement did all of the following EXCEPT:

A soft drink manufacturer thinking of investing in a bottling plant in the Czech Republic should know the nation is proud of the fact it is among the world's biggest beer drinkers.Czechs consume an average of one-half liter of beer a day for every man,woman,and child in the country.The _____ environment of this country could very easily prevent the soft drink bottling company from succeeding.

In which stage do multicultural companies operate when they set up foreign subsidiaries to handle sales in one country?

Caterpillar,Inc.is the world's largest manufacturer of earthmoving and construction equipment.Kirovsky is a large Russian manufacturer of the same type of products.The two companies entered into a(n)_____ and created NEVAMASH,a new company.

The _____ is the most ambitious global trade agreement ever negotiated;the agreement has reduced tariffs by one-third worldwide.

Breathe Right CNS,Inc.is the manufacturer of Breathe Right nasal strips,a spring-loaded adhesive device that can be stuck on your nose to open up the nasal passages.Since their introduction in the United States,Breathe Right strips have been used by athletes hoping to improve their performance through increased oxygen flow,snorers hoping for a sound night's sleep,and allergy and cold sufferers looking for relief from their stuffy noses.Because CNS is a small company,it initially had trouble promoting its product.Then San Francisco 49er Jerry Rice started regularly wearing them,and U.S.sales took off.Today,Breathe Right strips are marketed in more than 40 countries.When CNS decided to expand globally,its size made it look for a partner.It chose 3M because 3M already had a global market distribution system and because the Breathe Right strips complemented the 3M first aid product line. -Refer to Breathe Right.3M and CNS entered into a:

_____ takes place when a foreign company produces goods to specification set by a domestic company,with the domestic firm's brand name affixed to the goods.

Once marketing managers have determined a global product and promotion strategy,they can select the remainder of the marketing mix.However,entry into many developing nations presents special pricing problems because:

The _____ of trade negotiations created the _____,which replaces GATT.This trade agreement dramatically lowers trade barriers worldwide.