Exam 5: Developing a Global Vision

The European Union Commission and the courts have come under widespread criticism for "rubber-stamping" or approving most business deals involving U.S.multinationals.

In the context of global marketing,product invention can be taken to mean either creating a new product for a market or drastically changing an existing product.

Private-label manufacturing by a foreign country is called franchising.

_____ is a trade agreement that includes Argentina,Bolivia,Brazil,Chile,Colombia,Ecuador,Paraguay,Peru,and Uruguay.This agreement eliminated the tariffs among these trading partners.

Carlos Hernandez owns a company in Miami that purchases products from U.S.manufacturers for export to several countries in Central and South America.Carlos is a(n):

Belgian Beer brewer InBev bought Anheuser-Busch for $52 billion.This is an example of a(n):

Breathe Right CNS,Inc.is the manufacturer of Breathe Right nasal strips,a spring-loaded adhesive device that can be stuck on your nose to open up the nasal passages.Since their introduction in the United States,Breathe Right strips have been used by athletes hoping to improve their performance through increased oxygen flow,snorers hoping for a sound night's sleep,and allergy and cold sufferers looking for relief from their stuffy noses.Because CNS is a small company,it initially had trouble promoting its product.Then San Francisco 49er Jerry Rice started regularly wearing them,and U.S.sales took off.Today,Breathe Right strips are marketed in more than 40 countries.When CNS decided to expand globally,its size made it look for a partner.It chose 3M because 3M already had a global market distribution system and because the Breathe Right strips complemented the 3M first aid product line. -Refer to Breathe Right.To market the nasal strips in countries outside the United States,CNS and 3M provided the strips to the national sports teams.For example,sales in South Africa took off when the entire South African rugby team wore the strips when they won the World Cup of rugby.This example primarily illustrates the use of which element of the global marketing mix?

Globalization:

In a newspaper release,Corning,Inc.announced it had received a favorable ruling from China's Ministry of Commerce on allegations that it was selling its fiber more cheaply in China than in other countries.Corning was falsely accused of:

To enter the Chinese market,Walmart purchased the general merchandise chain Trust-Mart for about $1 billion..Walmart entered the Chinese market through the use of:

Suppose three months ago the dollar price of a yen was $0.012.Today the dollar price of one yen is $0.018.If you are in the market for a brand new Honda automobile today,you will find that:

The total market value of all final goods and services produced in a country for a given time period is called:

A company that is capital intensive:

The lap dance had a national audience and it can still be found on the Internet.For the NLL,what its affiliate team did was achieve the lowest cost per contact of any kind of advertising.What is the most likely reason for not trying to do these kinds of shock-value stunts more often?

In the wake of the global recession of 2008-2009,many countries have:

Who offers low-interest loans to developing nations?

Vast differences in natural resources create all of the following EXCEPT:

_____ is a legal process whereby a firm agrees to let another firm use its manufacturing process,trademarks,patents,trade secrets,or other proprietary knowledge in return for a fee or royalty.

Wataniya Mobile Wataniya Mobile is offering cellular service in the Palestinian territories.It is only the second cell phone carrier in the region and is significant because it is owned by foreign companies and investors like the Qatari royal family and the Palestine Investment Fund.The new service is aimed at increasing cell phone penetration,which is only 35 percent,in this economically challenged area.It has not been easy for Wataniya,though.It took two years to gain the required license from Israel,which controls the Palestinian territories' airwaves and bandwidth required for the service.Even though Wataniya is allowed bandwidth,it has only received 3.8 megahertz of bandwidth from Israel,which is not enough for it to offer 3G mobile services that enable Web browsing and e-mail. -Refer to Wataniya Mobile.Wataniya Mobile has spent $100 million on infrastructure so far and will spend another $700 million over the next ten years.This is an example of which method of entering the global marketplace?

DeFeet International creates its apparel in North Carolina and sells it domestically and abroad.The company is in which stage of global business?