Question 1

When P&G began marketing Tide Free & Gentle,which is dye- and perfume-free,this represented which new product category?

Accepted Answer

A) Repositioning strategy 
B) New product line 
C) Addition to existing product line 
D) Discontinuous innovation 
E) Revision of existing products 
A) Repositioning strategy 
B) New product line 
C) Addition to existing product line 
D) Discontinuous innovation 
E) Revision of existing products C

Question 2

Washing machines and refrigerators are in the _____ stage of the product life cycle.

Accepted Answer

A) maturity 
B) growth 
C) introductory 
D) decline 
E) development 
A) maturity 
B) growth 
C) introductory 
D) decline 
E) development A

Question 3

Messages directed directly from marketers toward early adopters should normally use different appeals than messages directed toward the early majority,the late majority,or the laggards.

Accepted Answer

A) True 
 B)False  True

Question 4

A dominant characteristic of the late majority is:

Accepted Answer

A) deliberateness 
B) skepticism 
C) respect of others 
D) cheerfulness 
E) optimism 
A) deliberateness 
B) skepticism 
C) respect of others 
D) cheerfulness 
E) optimism

Question 5

Which category of adopters adopt a new product because most of their friends have already adopted it?

Accepted Answer

A) Innovators 
B) Early majority 
C) Early adopters 
D) Laggards 
E) Late majority 
A) Innovators 
B) Early majority 
C) Early adopters 
D) Laggards 
E) Late majority

Question 6

Which product characteristic affecting the rate of adoption of a new product represents the degree to which the benefits or other results of using the product can be communicated to target customers?

Accepted Answer

A) Observability 
B) Diffusion 
C) Adoption 
D) Trialability 
E) Complexity 
A) Observability 
B) Diffusion 
C) Adoption 
D) Trialability 
E) Complexity

Question 7

Joaquin didn't buy a netbook computer when they first came out,but he did purchase one a year after they were introduced to the market.He is very active in his church and local arts council,and many of his friends asked him which brand to buy when they were considering purchasing a netbook.Joaquin is best described as a(n):

Accepted Answer

A) innovator 
B) early adopter 
C) early majority 
D) leading consumer 
E) proactive 
A) innovator 
B) early adopter 
C) early majority 
D) leading consumer 
E) proactive

Question 8

The process by which the adoption of 3D HD televisions spreads is an example of:

Accepted Answer

A) test marketing 
B) diffusion 
C) product dissemination 
D) innovative dispersal 
E) marketing communication 
A) test marketing 
B) diffusion 
C) product dissemination 
D) innovative dispersal 
E) marketing communication

Question 9

When selecting a test market city,a researcher should look for a city:

Accepted Answer

A) where the demographics and purchasing habits mirror the overall market for the product. 
B) that has media spillover from other cities to increase media alternatives. 
C) that is as large as possible. 
D) that has limited distribution. 
E) where there is no competition. 
A) where the demographics and purchasing habits mirror the overall market for the product. 
B) that has media spillover from other cities to increase media alternatives. 
C) that is as large as possible. 
D) that has limited distribution. 
E) where there is no competition.

Question 10

_____ are eager to try new ideas and products.They typically have higher incomes,are better educated,and are more cosmopolitan than other categories of adopters.

Accepted Answer

A) Early adopters 
B) Innovators 
C) Early majority 
D) Late majority 
E) Laggards 
A) Early adopters 
B) Innovators 
C) Early majority 
D) Late majority 
E) Laggards

Question 11

During the growth stage of the product life cycle:

Accepted Answer

A) there is little emphasis on the distribution strategy 
B) demand for the product is limited to high-income consumers 
C) prices increase due to economies of scale 
D) there is decreased direct competition 
E) profits peak 
A) there is little emphasis on the distribution strategy 
B) demand for the product is limited to high-income consumers 
C) prices increase due to economies of scale 
D) there is decreased direct competition 
E) profits peak

Question 12

Which product characteristic affecting the rate of adoption represents the degree to which the new product is consistent with existing values and product knowledge,past experiences,and current needs?

Accepted Answer

A) Complexity 
B) Compatibility 
C) Relative advantage 
D) Observability 
E) Trialability 
A) Complexity 
B) Compatibility 
C) Relative advantage 
D) Observability 
E) Trialability

Question 13

_____ evaluate new-product ideas usually before any prototype has been created.

Accepted Answer

A) Concept tests 
B) Simulated market tests 
C) Market tests 
D) User tests 
E) Venture analyses 
A) Concept tests 
B) Simulated market tests 
C) Market tests 
D) User tests 
E) Venture analyses

Question 14

Biopure Corp.is developing a human blood substitute called Hemopure.Unlike donated human blood that needs to be refrigerated and expires after a short period of time,Hemopure is shelf stable and can be stored for two years or more.Also,it does not need to be matched to a person's blood type.These factors make it well-suited for trauma cases where blood must be transfused at an accident site or on the battlefield.Which product characteristic influencing the rate of adoption does this represent?

Accepted Answer

A) Complexity 
B) Compatibility 
C) Relative advantage 
D) Observability 
E) Trialability 
A) Complexity 
B) Compatibility 
C) Relative advantage 
D) Observability 
E) Trialability

Question 15

New products are important to a company for all the following reasons EXCEPT:

Accepted Answer

A) increased revenues 
B) immediate profits 
C) sustained growth 
D) replacement of obsolete items 
E) increased profits 
A) increased revenues 
B) immediate profits 
C) sustained growth 
D) replacement of obsolete items 
E) increased profits

Question 16

Which product factor influencing the rate of adoption represents the degree of difficulty involved in understanding and using a new product?

Accepted Answer

A) Complexity 
B) Compatibility 
C) Relative advantage 
D) Observability 
E) Trialability 
A) Complexity 
B) Compatibility 
C) Relative advantage 
D) Observability 
E) Trialability

Question 17

All the brands that satisfy a particular type of need such as shaving products,laundry detergent,soft drinks,and furniture make up a(n):

Accepted Answer

A) product life cycle stage. 
B) primary group. 
C) adopter category. 
D) product category. 
E) reference group. 
A) product life cycle stage. 
B) primary group. 
C) adopter category. 
D) product category. 
E) reference group.

Question 18

A firm's new-product strategy links the new-product development process with the objectives of the marketing departments,the business unit,and the corporation.

Accepted Answer

A) True 
 B)False

Question 19

A(n)_____ links the new-product development process with the objectives of the marketing department,the business unit,and the corporation.

Accepted Answer

A) product-review committee 
B) concept test 
C) episodic innovation 
D) new-product strategy 
E) product strategy bridge 
A) product-review committee 
B) concept test 
C) episodic innovation 
D) new-product strategy 
E) product strategy bridge

Question 20

The maker of Purell hand sanitizer tested consumers' reactions to its Purell Sanitizing Wipes by getting consumers to look through a newspaper with grocery store ads,make out a grocery list,and then "shop" in a mock store filled with real products,including the new product.This is an example of a(n):

Accepted Answer

A) adoption-rate test 
B) simulated (laboratory)market test 
C) concept test 
D) use test 
E) juried consumer test 
A) adoption-rate test 
B) simulated (laboratory)market test 
C) concept test 
D) use test 
E) juried consumer test

When P&G began marketing Tide Free & Gentle,which is dye- and perfume-free,this represented which new product category?

Washing machines and refrigerators are in the _____ stage of the product life cycle.

Messages directed directly from marketers toward early adopters should normally use different appeals than messages directed toward the early majority,the late majority,or the laggards.

A dominant characteristic of the late majority is:

Which category of adopters adopt a new product because most of their friends have already adopted it?

Which product characteristic affecting the rate of adoption of a new product represents the degree to which the benefits or other results of using the product can be communicated to target customers?

The process by which the adoption of 3D HD televisions spreads is an example of:

When selecting a test market city,a researcher should look for a city:

_____ are eager to try new ideas and products.They typically have higher incomes,are better educated,and are more cosmopolitan than other categories of adopters.

During the growth stage of the product life cycle:

Which product characteristic affecting the rate of adoption represents the degree to which the new product is consistent with existing values and product knowledge,past experiences,and current needs?

_____ evaluate new-product ideas usually before any prototype has been created.

New products are important to a company for all the following reasons EXCEPT:

Which product factor influencing the rate of adoption represents the degree of difficulty involved in understanding and using a new product?

All the brands that satisfy a particular type of need such as shaving products,laundry detergent,soft drinks,and furniture make up a(n):

A firm's new-product strategy links the new-product development process with the objectives of the marketing departments,the business unit,and the corporation.

A(n)_____ links the new-product development process with the objectives of the marketing department,the business unit,and the corporation.

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Concepts

Services and Nonprofit Organization Marketing

Marketing Channels

Supply Chain Management

Retailing

Integrated Marketing Communications

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Customer Relationship Management Crm

Social Media and Marketing

Filters

Exam 11: Developing and Managing Products

When P&G began marketing Tide Free & Gentle,which is dye- and perfume-free,this represented which new product category?

Washing machines and refrigerators are in the _____ stage of the product life cycle.

Messages directed directly from marketers toward early adopters should normally use different appeals than messages directed toward the early majority,the late majority,or the laggards.

A dominant characteristic of the late majority is:

Which category of adopters adopt a new product because most of their friends have already adopted it?

Which product characteristic affecting the rate of adoption of a new product represents the degree to which the benefits or other results of using the product can be communicated to target customers?

The process by which the adoption of 3D HD televisions spreads is an example of:

When selecting a test market city,a researcher should look for a city:

_____ are eager to try new ideas and products.They typically have higher incomes,are better educated,and are more cosmopolitan than other categories of adopters.

During the growth stage of the product life cycle:

Which product characteristic affecting the rate of adoption represents the degree to which the new product is consistent with existing values and product knowledge,past experiences,and current needs?

_____ evaluate new-product ideas usually before any prototype has been created.

New products are important to a company for all the following reasons EXCEPT:

Which product factor influencing the rate of adoption represents the degree of difficulty involved in understanding and using a new product?

All the brands that satisfy a particular type of need such as shaving products,laundry detergent,soft drinks,and furniture make up a(n):

A firm's new-product strategy links the new-product development process with the objectives of the marketing departments,the business unit,and the corporation.

A(n)_____ links the new-product development process with the objectives of the marketing department,the business unit,and the corporation.

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Concepts

Services and Nonprofit Organization Marketing

Marketing Channels

Supply Chain Management

Retailing

Integrated Marketing Communications

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Customer Relationship Management Crm

Social Media and Marketing

Filters