Exam 5: Developing a Global Vision

Explain the following statement: "The Internet economy is being restrained by the old rules,regulations,and habits related to traditional commerce."

According to research done by the World Bank,countries with the greatest amount of business regulation foster the strongest economies.

Licensing agreements reduce the risk for manufacturers and sometimes even remove the requirement for a manufacturer to produce its own product.

For multinationals,the primary growth demographic in emerging markets is the very poor.

Product demonstrations,rather than promotions such as coupons,are preferred as market tools in the more isolated,rural regions of emerging countries.

Wataniya Mobile Wataniya Mobile is offering cellular service in the Palestinian territories.It is only the second cell phone carrier in the region and is significant because it is owned by foreign companies and investors like the Qatari royal family and the Palestine Investment Fund.The new service is aimed at increasing cell phone penetration,which is only 35 percent,in this economically challenged area.It has not been easy for Wataniya,though.It took two years to gain the required license from Israel,which controls the Palestinian territories' airwaves and bandwidth required for the service.Even though Wataniya is allowed bandwidth,it has only received 3.8 megahertz of bandwidth from Israel,which is not enough for it to offer 3G mobile services that enable Web browsing and e-mail. -Refer to Wataniya Mobile.The fact that many potential customers in Wataniya's market cannot afford a cellphone is part of which environment?

The U.S.government prohibits the importation of Havana cigars because of political differences with Cuba.This is an example of a boycott.

Which of the following is the latest round of World Trade Organization?

Kit Kat The popular Kit Kat chocolate bar was created by Rowntree's,a confectionary company in the United Kingdom,in 1935.By the 1940s,Rowntree's was exporting Kit Kats to Australia,New Zealand,South Africa,and Canada.The brand further expanded in the 1970s when Rowntree created a new distribution factory in Germany to meet European demand,and established agreements to distribute the brand in the USA and Japan,through the Hershey and Fujiya companies respectively.In June 1988,Nestlé acquired Kit Kat through the purchase of Rowntree's,giving Nestlé global control over the brand-except in North America,where it is made under license by the Hershey Company.Variants in the traditional chocolate bar began to appear in the mid-1990s and have continued to develop ever since.Kit Kat Japan,in particular,has many unique flavors such as mango-flavored,cucumber,and wasabi Kit Kats.Today,Nestlé produces Kit Kat bars in 21 countries and has expanded its marketplace in Japan,Russia,Turkey,and South America,in addition to markets throughout Europe. -Refer to Kit Kat.The Kit Kat manufacturing facilities in Egypt,Ukraine,Bulgaria,and 18 different countries are only small parts of the Nestlé organization.Nestlé can be called a(n):

Globalization deserves credit for helping lift many nations out of poverty and for improving standards of living of low-wage families.

For most organizations,publicity is intended to win good will and manage crises.So why did the Boston Blazers public relations people on the field allow for such risky behavior?

Compared to India,China:

The primary reason large U.S.companies send U.S.jobs abroad is because labor costs are higher in the United States.They are engaging in:

AFLAC has had to ditch the AFLAC duck in its Japanese commercials because the Japanese consumer does not like to be yelled at.Since Japan is the source of about 70 percent of the insurance company's business,it had no trouble adopting a _____ strategy.

Let's say,for the sake of argument,that the halftime lap dance was intended because it looked little different from what cheerleaders choreograph anyway.What role did the cheerleaders play and mascot play in the communication process?

When multinational firms enable individual subsidiaries to compete independently in domestic nations,they are engaged in:

The same environmental factors that operate in the domestic market also exist internationally.These factors (culture,economic,political structure and actions,demographic makeup,and natural resources)should be examined regardless of the country.

Global legal structures are designed to either encourage or limit trade.Name and define five of these legal structures.

Having a global vision means that management recognizes and reacts to international marketing opportunities,uses effective marketing strategies,and is aware of threats from foreign competitors in all markets.

Kit Kat The popular Kit Kat chocolate bar was created by Rowntree's,a confectionary company in the United Kingdom,in 1935.By the 1940s,Rowntree's was exporting Kit Kats to Australia,New Zealand,South Africa,and Canada.The brand further expanded in the 1970s when Rowntree created a new distribution factory in Germany to meet European demand,and established agreements to distribute the brand in the USA and Japan,through the Hershey and Fujiya companies respectively.In June 1988,Nestlé acquired Kit Kat through the purchase of Rowntree's,giving Nestlé global control over the brand-except in North America,where it is made under license by the Hershey Company.Variants in the traditional chocolate bar began to appear in the mid-1990s and have continued to develop ever since.Kit Kat Japan,in particular,has many unique flavors such as mango-flavored,cucumber,and wasabi Kit Kats.Today,Nestlé produces Kit Kat bars in 21 countries and has expanded its marketplace in Japan,Russia,Turkey,and South America,in addition to markets throughout Europe. -Refer to Kit Kat.When Rowntree's,the original manufacturer of Kit Kats,first decided to enter the global market,the company used which method?