Question 1

That Ford offers five Focus variants based on one platform,i.e. ,four-door,hatchback,SUV,minivan,and commercial vehicle,is and example of __________.

Accepted Answer

A) standardized components 
B) functional modification 
C) product line depth 
D) style modification 
E) all of the above 
A) standardized components 
B) functional modification 
C) product line depth 
D) style modification 
E) all of the above C

Question 2

Procter & Gamble's Olay line of skin products is very popular and profitable.P&G has launched an Olay body wash that is supposed to fight wrinkles.This is an example of repositioning..

Accepted Answer

A) True 
 B)False  False

Question 3

A product line is a group of products that are closely related because the:

Accepted Answer

A) products share the same product managers. 
B) products all function in a similar manner and provide similar benefits. 
C) same company has developed the idea for each product. 
D) products are all sold under the same brand name. 
E) products are all priced about the same. 
A) products share the same product managers. 
B) products all function in a similar manner and provide similar benefits. 
C) same company has developed the idea for each product. 
D) products are all sold under the same brand name. 
E) products are all priced about the same. B

Question 4

The consumer product classification system is based on:

Accepted Answer

A) how the market is segmented 
B) the way the products are manufactured 
C) the way products are used 
D) the physical attributes of the product 
E) the amount of effort consumers spend to acquire the product 
A) how the market is segmented 
B) the way the products are manufactured 
C) the way products are used 
D) the physical attributes of the product 
E) the amount of effort consumers spend to acquire the product

Question 5

Over the years,Crest has added a variety of different toothpastes to its brand,such as Cavity-Protection Crest,Sensitive-Teeth Protection Crest,Baking Soda Crest,Tartar Protection Crest,and Crest for Kids.These additions are examples of:

Accepted Answer

A) product line extensions. 
B) product portfolio width adjustments. 
C) product item contractions. 
D) SBU expansions. 
E) product mix widths. 
A) product line extensions. 
B) product portfolio width adjustments. 
C) product item contractions. 
D) SBU expansions. 
E) product mix widths.

Question 6

Name and describe the two labeling forms.

Accepted Answer

PERSUASIVE LABELING focuses on a promoti

Question 7

Isaac Golding,owner of a tutoring service,has developed a design for his firm that includes an owl wearing large spectacles and carrying a satchel crammed full of books and papers.Golding plans to use this design on all communications the firm sends out.This design is called the firm's brand name.

Accepted Answer

A) True 
 B)False

Question 8

Sherwin-Williams' Dutch Boy paint has packaging that is getting rave reviews.The new Twist & Pour paint is packaged in an all-plastic gallon container with an easy twist-off lid,comfortable side handle,and even a pouring spout.There's no other paint product like it on the market.This innovative packaging was most likely designed for which of the following functions?

Accepted Answer

A) To facilitate product use and convenience 
B) To contain and protect the product 
C) To reduce environmental damage 
D) To facilitate recycling 
E) To promote the product 
A) To facilitate product use and convenience 
B) To contain and protect the product 
C) To reduce environmental damage 
D) To facilitate recycling 
E) To promote the product

Question 9

The value of company and brand names is referred to as:

Accepted Answer

A) brand equity. 
B) brand loyalty. 
C) brand power. 
D) brand equivalency. 
E) brand strength. 
A) brand equity. 
B) brand loyalty. 
C) brand power. 
D) brand equivalency. 
E) brand strength.

Question 10

Universal product codes (UPCs)can perform all the following functions EXCEPT:

Accepted Answer

A) allow scanners to match codes with brand names,package sizes,and prices. 
B) print product and price information on cash register tapes. 
C) assist retailers in preparing records of customer purchases. 
D) allow retailers to accurately track sales and control inventories. 
E) provide the detailed nutritional information required by the FDA. 
A) allow scanners to match codes with brand names,package sizes,and prices. 
B) print product and price information on cash register tapes. 
C) assist retailers in preparing records of customer purchases. 
D) allow retailers to accurately track sales and control inventories. 
E) provide the detailed nutritional information required by the FDA.

Question 11

Unsought products typically are products that:

Accepted Answer

A) consumers purchase when they see them in a convenient location. 
B) consumers definitely don't want. 
C) only require reminder advertising to be successful. 
D) require little or no decision making by the buyer. 
E) consumers don't know about or don't actively look for. 
A) consumers purchase when they see them in a convenient location. 
B) consumers definitely don't want. 
C) only require reminder advertising to be successful. 
D) require little or no decision making by the buyer. 
E) consumers don't know about or don't actively look for.

Question 12

What is planned obsolescence? Give at least two examples.Is planned obsolescence ethical,or does it serve a function? Explain your answer.

Accepted Answer

Planned obsolescence is the practice of

Question 13

The two types of package labeling in common usage today are:

Accepted Answer

A) informational and persuasive. 
B) promotional and nonpromotional. 
C) functional and persuasive. 
D) government mandated and seller controlled. 
E) motivational and required. 
A) informational and persuasive. 
B) promotional and nonpromotional. 
C) functional and persuasive. 
D) government mandated and seller controlled. 
E) motivational and required.

Question 14

The _____ is the starting point in creating a marketing mix.

Accepted Answer

A) price 
B) product 
C) distribution channel 
D) promotional media 
E) production line 
A) price 
B) product 
C) distribution channel 
D) promotional media 
E) production line

Question 15

Which of the following is a symptom of product line overextension?

Accepted Answer

A) Overuse of standardized components 
B) Manufacturing or marketing resources are disproportionately allocated to slow-moving products 
C) Strong economy of scale 
D) Planned obsolescence of certain products 
E) All of the above. 
A) Overuse of standardized components 
B) Manufacturing or marketing resources are disproportionately allocated to slow-moving products 
C) Strong economy of scale 
D) Planned obsolescence of certain products 
E) All of the above.

Question 16

Evan Zimmermann loves watches.He collects vintage Rolex sport models made between 1950 and 1960.He paid $1,500 for his first watch in 2000.Now the watch is worth $15,000.For Evan,the vintage watches are an example of a(n)_____ product.

Accepted Answer

A) specialty 
B) consumer 
C) convenience 
D) business 
E) unsought 
A) specialty 
B) consumer 
C) convenience 
D) business 
E) unsought

Question 17

Shane had every reason to believe that the antacid he purchased would relieve his stomach problems if he followed the directions on the box.This is an example of a(n):

Accepted Answer

A) implied warranty. 
B) functional label. 
C) persuasive label. 
D) express warranty. 
E) universal warranty. 
A) implied warranty. 
B) functional label. 
C) persuasive label. 
D) express warranty. 
E) universal warranty.

Question 18

Bang & Olufsen make some of the best sound systems in the world.After years of development,Bang & Olufsen recently released its new BeoLab 5 speakers.For audiophiles who demand the best in audio equipment,the $19,950 Bang & Olufsen BeoLab 5 speakers represent an example of a(n)_____ product.

Accepted Answer

A) heterogeneous shopping 
B) specialty 
C) homogeneous shopping 
D) convenience 
E) exclusive 
A) heterogeneous shopping 
B) specialty 
C) homogeneous shopping 
D) convenience 
E) exclusive

Question 19

Which type of private label brand carries no evidence of a retailer's affiliation,is manufactured by a third party,and is sold exclusively at the retailer?

Accepted Answer

A) A captive brand 
B) A complementary brand 
C) A cooperative brand 
D) An exclusive brand 
E) A generic brand 
A) A captive brand 
B) A complementary brand 
C) A cooperative brand 
D) An exclusive brand 
E) A generic brand

Question 20

The well-known Nike "swoosh" is an example of a:

Accepted Answer

A) quality mark. 
B) product line. 
C) brand name. 
D) brand mark. 
E) manufacturer's brand. 
A) quality mark. 
B) product line. 
C) brand name. 
D) brand mark. 
E) manufacturer's brand.

Exam 10: Product Concepts

That Ford offers five Focus variants based on one platform,i.e. ,four-door,hatchback,SUV,minivan,and commercial vehicle,is and example of __________.

Procter & Gamble's Olay line of skin products is very popular and profitable.P&G has launched an Olay body wash that is supposed to fight wrinkles.This is an example of repositioning..

A product line is a group of products that are closely related because the:

The consumer product classification system is based on:

Over the years,Crest has added a variety of different toothpastes to its brand,such as Cavity-Protection Crest,Sensitive-Teeth Protection Crest,Baking Soda Crest,Tartar Protection Crest,and Crest for Kids.These additions are examples of:

Name and describe the two labeling forms.

Isaac Golding,owner of a tutoring service,has developed a design for his firm that includes an owl wearing large spectacles and carrying a satchel crammed full of books and papers.Golding plans to use this design on all communications the firm sends out.This design is called the firm's brand name.

The value of company and brand names is referred to as:

Universal product codes (UPCs)can perform all the following functions EXCEPT:

Unsought products typically are products that:

What is planned obsolescence? Give at least two examples.Is planned obsolescence ethical,or does it serve a function? Explain your answer.

The two types of package labeling in common usage today are:

The _____ is the starting point in creating a marketing mix.

Which of the following is a symptom of product line overextension?

Evan Zimmermann loves watches.He collects vintage Rolex sport models made between 1950 and 1960.He paid $1,500 for his first watch in 2000.Now the watch is worth $15,000.For Evan,the vintage watches are an example of a(n)_____ product.

Shane had every reason to believe that the antacid he purchased would relieve his stomach problems if he followed the directions on the box.This is an example of a(n):

Bang & Olufsen make some of the best sound systems in the world.After years of development,Bang & Olufsen recently released its new BeoLab 5 speakers.For audiophiles who demand the best in audio equipment,the $19,950 Bang & Olufsen BeoLab 5 speakers represent an example of a(n)_____ product.

Which type of private label brand carries no evidence of a retailer's affiliation,is manufactured by a third party,and is sold exclusively at the retailer?

The well-known Nike "swoosh" is an example of a:

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Developing and Managing Products

Services and Nonprofit Organization Marketing

Marketing Channels

Supply Chain Management

Retailing

Integrated Marketing Communications

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Customer Relationship Management Crm

Social Media and Marketing

Filters