Exam 5: Developing a Global Vision

Assume that you are a global marketing consultant for a U.S.manufacturer of light fixtures and have been asked to name the available options or methods of entry into the global marketplace.Name five methods of entry in the order of high risk/high return to low risk/low return for the lighting company.

NAFTA is the New American Foreign Trade Amendment,which allows for balanced trade with the European Union.

When Krispy Kreme decided to expand its operation internationally,it chose to first make its doughnuts available in Canada to minimize its risk.In accordance with the policy of risk minimization,the company sold the right to manufacture and sell its doughnuts to Canadians.In other words,Krispy Kreme used:

Basketball is played nearly everywhere in the world and is an easily understood sport.The National Basketball Association (NBA)finals reached more than 600 million televisions in 195 countries.From this information,you should be able to infer that the NBA is:

A tax levied on the goods entering a country is called a(n):

The goal of the Central America Free Trade Agreement is to:

The price of one country's currency in terms of another country's currency is called the conversion price.

The rules,regulations,and habits used for brick-and-mortar stores tend to restrain and limit the success of those retailers engaged in e-commerce.

If the lap dance had only been intended to titillate rather than market the Boston Blazsers,what was social media's role?

Traditionally,marketing-oriented multinational corporations have operated somewhat differently in each country,with segmentation strategies providing different marketing mixes.Today,there has been a trend toward global marketing standardization.What is global marketing standardization? Can companies truly follow the basic premise of the global marketing standardization concept?

Chinese don't like sweet cookies,and Kraft's Oreos were not selling well.Chinese consumers also thought the package was too expensive.Kraft introduced packages containing fewer Oreos at a reduced price and also created a "Chinese Oreo" consisting of four layers of crispy wafer filled with vanilla and chocolate cream,coated in chocolate.Which of the marketing mix strategies did Kraft use?

Breathe Right CNS,Inc.is the manufacturer of Breathe Right nasal strips,a spring-loaded adhesive device that can be stuck on your nose to open up the nasal passages.Since their introduction in the United States,Breathe Right strips have been used by athletes hoping to improve their performance through increased oxygen flow,snorers hoping for a sound night's sleep,and allergy and cold sufferers looking for relief from their stuffy noses.Because CNS is a small company,it initially had trouble promoting its product.Then San Francisco 49er Jerry Rice started regularly wearing them,and U.S.sales took off.Today,Breathe Right strips are marketed in more than 40 countries.When CNS decided to expand globally,its size made it look for a partner.It chose 3M because 3M already had a global market distribution system and because the Breathe Right strips complemented the 3M first aid product line. -Refer to Breathe Right.The same Breathe Right nasal strips you can buy in any pharmacy in the United States can also be purchased in 40 other countries.CNS used a _____ strategy.

Which of the following is a criticism of multinational corporations?

YouTube uploads of the halftime show provided a source of feedback for the marketing people of the Boston Blazers.

All of the following are reasons for dumping EXCEPT:

Apple,Inc.used its Mac and PC guy ad in countries around the world.The company simply modified the characters a bit to fit the culture.Apple is attempting to market the Mac using:

Seen from the context of the communication process,a YouTube video of a rancher shooting bottles of Yellow Tail is also noise.

Breathe Right CNS,Inc.is the manufacturer of Breathe Right nasal strips,a spring-loaded adhesive device that can be stuck on your nose to open up the nasal passages.Since their introduction in the United States,Breathe Right strips have been used by athletes hoping to improve their performance through increased oxygen flow,snorers hoping for a sound night's sleep,and allergy and cold sufferers looking for relief from their stuffy noses.Because CNS is a small company,it initially had trouble promoting its product.Then San Francisco 49er Jerry Rice started regularly wearing them,and U.S.sales took off.Today,Breathe Right strips are marketed in more than 40 countries.When CNS decided to expand globally,its size made it look for a partner.It chose 3M because 3M already had a global market distribution system and because the Breathe Right strips complemented the 3M first aid product line. -Refer to Breathe Right.In the United States,one of the standard methods for introducing a new product is couponing,but many countries prohibit the issuing of coupons.This prohibition would represent a(n)_____ element of the global environment.

Assume that you are the president of a company that manufactures wooden bowls,cutting boards,and spoons.Your company is considering marketing its kitchen items globally.List the five important external environmental factors that should be examined for each country you are considering for this global venture.

Several Arab nations refuse to allow Coca-Cola products to be sold within their borders because of the company's distributorships in Israel.This is an example of a(n):