Exam 10: Product Concepts

Campbell's Most people recognize Campbell's as a brand of soup,but Campbell's also manufactures Pace Picante Sauce,Pepperidge Farms products,Prego Sauce,Swanson Broth,and V8 juice.Campbell's International division offers more than 20 brands of soups,sauces,beverages,and baked snacks in the Asia Pacific region,Greater Europe and Latin America.Products such as Arnott's biscuits and crackers and Bià Band soups are well known overseas.Campbell's products are sold in more than 120 countries. -Refer to Campbell's.The soups,juices,broths,sauces,and baked goods sold by Campbell's compose the company's product mix_____.

Firms increase the depth of their product lines for all of the following reasons EXCEPT:

A company that wants to market its product globally has only two branding strategies available: either use the brand name everywhere or develop a new brand name for each different market.

Due to the time required to scan them,universal product codes (UPCs)are typically placed on merchandise that would be classified as shopping products.

Andrea needs to find a kennel for boarding her son's dogs.There are several different kennels in her community,and Andrea believes all of them to be basically alike.The only feature she is genuinely concerned about is low price.For Andrea,the kennel for boarding dogs would be classified as a(n)_____ product.

Which of the following is the best example of a convenience product?

Ending the Mercury division and selling off its stakes in luxury cars helped Ford transition to being a greener company.

All sales have an implied warranty under the Uniform Commercial Code.

Hardie Siding Products James Hardie began selling fiber cement siding products in the United States in 1989 to leading builders,lumberyards,and home improvement centers.Even though ads guaranteed the product would not rot or crack for 50 years,many builders hated the product.It was heavy to install,and it showed every flaw in a bad framing job.In 1997,Hardie decided to run ads in traditional lifestyle magazines and emphasize the emotional appeal of houses made with strong,weather-resistant materials.Soon consumers began asking their builders or remodelers to use the product.Trade ads were used to explain how builders could take advantage of the interest created by the ads in lifestyle magazines.By 2000,the HardiePlank was the number one brand of siding in North America.James Hardie is now the third most recognized brand of building material in the world. -Refer to Hardie Siding Products.HardiePlank siding is best described as a(n)_____ product.

Three aspects of packaging that are especially important in international marketing are labeling,aesthetics,and:

Green is a sign of danger in some countries,so a U.S.firm that sells its goods in those countries would probably want to avoid using green on its packaging.Which aspect of packaging is addressed by this issue?

What purposes does branding serve?

Which of the following products is most likely to be considered an example of a heterogeneous shopping product?

A _____ is a name,term,symbol,design,or combination thereof that identifies a seller's products and differentiates them from competitors' products.

When the manufacturer of French's classic yellow mustard introduced French's Dijon mustard,French's Honey mustard,and French's Sweet Onion mustard,it was an example of co-branding.

Campbell's Most people recognize Campbell's as a brand of soup,but Campbell's also manufactures Pace Picante Sauce,Pepperidge Farms products,Prego Sauce,Swanson Broth,and V8 juice.Campbell's International division offers more than 20 brands of soups,sauces,beverages,and baked snacks in the Asia Pacific region,Greater Europe and Latin America.Products such as Arnott's biscuits and crackers and Bià Band soups are well known overseas.Campbell's products are sold in more than 120 countries. -Refer to Campbell's.Campbell's Creamy Chicken Soup could be called a:

Every three months or so,Stanley cleans the lint out of the long vent to his clothes dryer.It is a messy job that Stanley hates.It is too bad that Stanley has never heard of the Casabella Bendable Dryer Vent Brush,a specially designed brush that would make his life a little easier.For Stanley,the dryer vent brush is a(n)_____ product because he doesn't know the product exists.

Mercury was a long-time division of the Ford Motor Company.What kind of branding did Ford eliminate when it ended the Mercury product line?

A product unknown to the potential buyer or a known-product that the buyer does not actively seek is referred to as an undesirable product.

At one point,Heinz made ketchup in multiple colors,including red,green,purple,pink,orange,and teal.While they were popular for a few years,consumers stopped buying the unusual colors and Heinz has dropped back to just making red ketchup.This is an example of the implementation of a _____ strategy.