Question 1

Unsought products are often sold through:

Accepted Answer

A) aggressive personal selling. 
B) highly persuasive advertising. 
C) direct mail. 
D) direct-response advertising. 
E) all of the above. 
A) aggressive personal selling. 
B) highly persuasive advertising. 
C) direct mail. 
D) direct-response advertising. 
E) all of the above.

Question 2

Campbell's
Most people recognize Campbell's as a brand of soup,but Campbell's also manufactures Pace Picante Sauce,Pepperidge Farms products,Prego Sauce,Swanson Broth,and V8 juice.Campbell's International division offers more than 20 brands of soups,sauces,beverages,and baked snacks in the Asia Pacific region,Greater Europe and Latin America.Products such as Arnott's biscuits and crackers and Bià Band soups are well known overseas.Campbell's products are sold in more than 120 countries.
-Refer to Campbell's.All the products that Campbell's sells-both domestically and worldwide-are the company's product:

Accepted Answer

A) item. 
B) depth. 
C) Width. 
D) mix. 
E) marketing consistency. 
A) item. 
B) depth. 
C) Width. 
D) mix. 
E) marketing consistency.

Question 3

Well-known retailer Lands' End,offers a written satisfaction guarantee on all merchandise it sells.In other words,Lands' End gives its customers a(n)_____ warranty.

Accepted Answer

A) implied 
B) descriptive 
C) limited 
D) full 
E) express 
A) implied 
B) descriptive 
C) limited 
D) full 
E) express

Question 4

_____ are products consumers see as being basically the same,so consumers shop for the lowest price.

Accepted Answer

A) Low-prestige specialty products 
B) Product equivalents 
C) Heterogeneous shopping products 
D) Generic convenience products 
E) Homogeneous shopping products 
A) Low-prestige specialty products 
B) Product equivalents 
C) Heterogeneous shopping products 
D) Generic convenience products 
E) Homogeneous shopping products

Question 5

Most people recognize Crayola as a brand of crayon,but Crayola also markets paints,chalk,pencils,markers,toys,coloring books,clothing,and even software.All these products are part of Crayola's:

Accepted Answer

A) marketing equity. 
B) product line. 
C) product mix. 
D) line depth. 
E) product modification. 
A) marketing equity. 
B) product line. 
C) product mix. 
D) line depth. 
E) product modification.

Question 6

Because there is not much difference between different brands of milk,milk would be classified as a homogeneous product.

Accepted Answer

A) True 
 B)False

Question 7

Branding has three main purposes: product identification,repeat sales,and new-product sales.

Accepted Answer

A) True 
 B)False

Question 8

Kathy is driving Chaz,her young son,home from soccer practice when Chaz says,"Mom,I'm thirsty." Kathy immediately pulls the car into the nearest gas station and buys Chaz a Coke.For Kathy,the Coke is best described as an example of buying a _____ product.

Accepted Answer

A) homogeneous shopping 
B) heterogeneous shopping 
C) convenience 
D) specialty 
E) component 
A) homogeneous shopping 
B) heterogeneous shopping 
C) convenience 
D) specialty 
E) component

Question 9

Which of the following is an example of a product item?

Accepted Answer

A) Tarter Protection Crest toothpaste 
B) Campbell's soup 
C) Chevrolet automobiles 
D) Ore-Ida frozen foods 
E) All of the above are product items. 
A) Tarter Protection Crest toothpaste 
B) Campbell's soup 
C) Chevrolet automobiles 
D) Ore-Ida frozen foods 
E) All of the above are product items.

Question 10

What is the difference between a homogeneous shopping product and a heterogeneous shopping product? Give specific examples of products that fit into each category to help illustrate your answer.

Accepted Answer

HOMOGENEOUS SHOPPING PRODUCTS are those

Question 11

Mia's new raincoat contains a label that reads "Professional Dry Clean Only." This is an example of a(n)_____ label.

Accepted Answer

A) data 
B) union mandated 
C) persuasive 
D) informational 
E) functional 
A) data 
B) union mandated 
C) persuasive 
D) informational 
E) functional

Question 12

Small cars are already making Ford a more profitable company.

Accepted Answer

A) True 
 B)False

Question 13

Kleenex is a well-known brand name of facial tissue.People often refer to Kleenex as if it were the product name.The company that makes Kleenex may someday find its brand name becoming a(n):

Accepted Answer

A) equity brand 
B) certified name 
C) trademark 
D) faux brand 
E) generic product name 
A) equity brand 
B) certified name 
C) trademark 
D) faux brand 
E) generic product name

Question 14

A regional utility company needs to change consumers' perceptions of its current service as being harmful to the environment.Which of the following strategies would best allow the company to accomplish this goal?

Accepted Answer

A) Contraction of the number of services offered by the utility company 
B) Adding new services to its product line 
C) Repositioning 
D) Disintermediation 
E) Use of product cannibalization 
A) Contraction of the number of services offered by the utility company 
B) Adding new services to its product line 
C) Repositioning 
D) Disintermediation 
E) Use of product cannibalization

Question 15

A number of yogurts are marketed under the Dannon brand,including Dannon All Natural,Dannon Fruit on the Bottom,Dannon Light & Fit,DanActive,and Dan-o-nino.The large variety of yogurts under the Dannon brand is an example of a:

Accepted Answer

A) marketing mix. 
B) product line. 
C) product mix. 
D) product equity. 
E) product modification. 
A) marketing mix. 
B) product line. 
C) product mix. 
D) product equity. 
E) product modification.

Question 16

Maureen purchased a package of Bounce fabric sheets with Febreeze citrus scent.Since both brands were prominently listed on the package,this would be an example of:

Accepted Answer

A) equity branding 
B) co-branding 
C) conjunctive branding 
D) private branding 
E) complementary branding 
A) equity branding 
B) co-branding 
C) conjunctive branding 
D) private branding 
E) complementary branding

Question 17

When Coca Cola introduced Coke Zero,this was an example of a _____ strategy.

Accepted Answer

A) repositioning 
B) product line extension 
C) cannibalization 
D) disintermediation 
E) demarketing 
A) repositioning 
B) product line extension 
C) cannibalization 
D) disintermediation 
E) demarketing

Question 18

Adding additional products to an existing product line in order to compete more broadly in the industry is referred to as:

Accepted Answer

A) product line extension. 
B) product modification. 
C) planned obsolescence. 
D) repositioning. 
E) cannibalization. 
A) product line extension. 
B) product modification. 
C) planned obsolescence. 
D) repositioning. 
E) cannibalization.

Question 19

Apple recently updated its iPod Touch product,expanding its storage from 8 GB to 16 GB.Enlarging the iPod Touch's storage capacity is an example of a:

Accepted Answer

A) product modification. 
B) brand mix extension. 
C) product diversification. 
D) brand repositioning. 
E) demographic modification. 
A) product modification. 
B) brand mix extension. 
C) product diversification. 
D) brand repositioning. 
E) demographic modification.

Question 20

Products can be classified as either business/industrial or consumer products.Explain what distinguishes business products from consumer products and why it is important to understand this distinction.

Accepted Answer

A product's classification depends on th

Exam 10: Product Concepts

Unsought products are often sold through:

Well-known retailer Lands' End,offers a written satisfaction guarantee on all merchandise it sells.In other words,Lands' End gives its customers a(n)_____ warranty.

_____ are products consumers see as being basically the same,so consumers shop for the lowest price.

Most people recognize Crayola as a brand of crayon,but Crayola also markets paints,chalk,pencils,markers,toys,coloring books,clothing,and even software.All these products are part of Crayola's:

Because there is not much difference between different brands of milk,milk would be classified as a homogeneous product.

Branding has three main purposes: product identification,repeat sales,and new-product sales.

Kathy is driving Chaz,her young son,home from soccer practice when Chaz says,"Mom,I'm thirsty." Kathy immediately pulls the car into the nearest gas station and buys Chaz a Coke.For Kathy,the Coke is best described as an example of buying a _____ product.

Which of the following is an example of a product item?

What is the difference between a homogeneous shopping product and a heterogeneous shopping product? Give specific examples of products that fit into each category to help illustrate your answer.

Mia's new raincoat contains a label that reads "Professional Dry Clean Only." This is an example of a(n)_____ label.

Small cars are already making Ford a more profitable company.

Kleenex is a well-known brand name of facial tissue.People often refer to Kleenex as if it were the product name.The company that makes Kleenex may someday find its brand name becoming a(n):

A regional utility company needs to change consumers' perceptions of its current service as being harmful to the environment.Which of the following strategies would best allow the company to accomplish this goal?

A number of yogurts are marketed under the Dannon brand,including Dannon All Natural,Dannon Fruit on the Bottom,Dannon Light & Fit,DanActive,and Dan-o-nino.The large variety of yogurts under the Dannon brand is an example of a:

Maureen purchased a package of Bounce fabric sheets with Febreeze citrus scent.Since both brands were prominently listed on the package,this would be an example of:

When Coca Cola introduced Coke Zero,this was an example of a _____ strategy.

Adding additional products to an existing product line in order to compete more broadly in the industry is referred to as:

Apple recently updated its iPod Touch product,expanding its storage from 8 GB to 16 GB.Enlarging the iPod Touch's storage capacity is an example of a:

Products can be classified as either business/industrial or consumer products.Explain what distinguishes business products from consumer products and why it is important to understand this distinction.

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Developing and Managing Products

Services and Nonprofit Organization Marketing

Marketing Channels

Supply Chain Management

Retailing

Integrated Marketing Communications

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Customer Relationship Management Crm

Social Media and Marketing

Filters