Question 1

Brand loyalty can:

Accepted Answer

A) increase product diffusion 
B) encourage competition 
C) shorten the amount of time a product spends in the maturity stage 
D) help ensure repeat sales 
E) sell a bad product 
A) increase product diffusion 
B) encourage competition 
C) shorten the amount of time a product spends in the maturity stage 
D) help ensure repeat sales 
E) sell a bad product

Question 2

Compare and contrast the three types of product modifications and give an example of how each could be implemented.

Accepted Answer

QUALITY MODIFICATIONS entail changing th

Question 3

Compared to the other classifications of consumer products,shopping products are:

Accepted Answer

A) widely available,so they need little or no promotion. 
B) usually less expensive than convenience products. 
C) purchased without significant planning. 
D) usually more expensive than convenience products and are found in fewer stores. 
E) purchased immediately after the consumer realizes he or she needs them. 
A) widely available,so they need little or no promotion. 
B) usually less expensive than convenience products. 
C) purchased without significant planning. 
D) usually more expensive than convenience products and are found in fewer stores. 
E) purchased immediately after the consumer realizes he or she needs them.

Question 4

Product modification occurs when changes are made in how the product functions,its quality,or some aesthetic characteristic of the product.

Accepted Answer

A) True 
 B)False

Question 5

Labeling that is designed to help consumers make proper product selections and lower their cognitive dissonance after the purchase is referred to as:

Accepted Answer

A) informational labeling. 
B) persuasive labeling. 
C) cognitive labeling. 
D) rational labeling. 
E) restrictive labeling. 
A) informational labeling. 
B) persuasive labeling. 
C) cognitive labeling. 
D) rational labeling. 
E) restrictive labeling.

Question 6

RockTenn produces cardboard cartons to be used by companies in the food industry.RockTenn is selling _____ products.

Accepted Answer

A) specialty 
B) consumer 
C) business 
D) convenience 
E) unsought 
A) specialty 
B) consumer 
C) business 
D) convenience 
E) unsought

Question 7

There are a number of toothpastes marketed under the Crest brand,including Cavity Protection Crest,Pro-Health Sensitive Shield Crest,Baking Soda Crest,Tartar Protection Crest,and Crest for Kids.This is an example of Crest's:

Accepted Answer

A) product line width. 
B) product mix. 
C) product line depth. 
D) product mix inconsistency. 
E) marketing mix. 
A) product line width. 
B) product mix. 
C) product line depth. 
D) product mix inconsistency. 
E) marketing mix.

Question 8

Freda was proud of her shiny new iPhone.But she was disappointed when she began to notice scratches on its display surface.If Freda had known about the clear protective films that were available to protect the iPhone display from scratches,she could have avoided this annoying problem.For Freda,the protective films are a(n)_____ product.

Accepted Answer

A) heterogeneous shopping 
B) specialty 
C) unsought 
D) convenience 
E) consumer 
A) heterogeneous shopping 
B) specialty 
C) unsought 
D) convenience 
E) consumer

Question 9

The two types of shopping products are:

Accepted Answer

A) unsought and convenience. 
B) generic and family. 
C) exclusive and intensive. 
D) heterogeneous and homogeneous. 
E) consumer and business. 
A) unsought and convenience. 
B) generic and family. 
C) exclusive and intensive. 
D) heterogeneous and homogeneous. 
E) consumer and business.

Question 10

When deciding on distribution plans for specialty products,companies generally ensure that the items are:

Accepted Answer

A) made available only as private brands. 
B) made available in a large number of stores in a geographic area. 
C) made available only through the mail. 
D) distributed to a considerable number of stores in a geographic area. 
E) distributed to only a few stores in the geographic area. 
A) made available only as private brands. 
B) made available in a large number of stores in a geographic area. 
C) made available only through the mail. 
D) distributed to a considerable number of stores in a geographic area. 
E) distributed to only a few stores in the geographic area.

Question 11

Which type of warranty is a written guarantee?

Accepted Answer

A) Complete 
B) Express 
C) Implied 
D) Explicit 
E) Primary 
A) Complete 
B) Express 
C) Implied 
D) Explicit 
E) Primary

Question 12

A(n)_____ brand is one owned by the wholesaler or retailer.

Accepted Answer

A) intermediate 
B) private 
C) generic 
D) corporate 
E) primary 
A) intermediate 
B) private 
C) generic 
D) corporate 
E) primary

Question 13

_____ products are seen by consumers to differ in quality,style,suitability,and lifestyle compatibility.Comparisons between these products are often quite difficult because they may have unique features and different levels of quality and price.

Accepted Answer

A) Product equivalents 
B) Comparative convenience products 
C) Homogeneous shopping products 
D) Product counterparts 
E) Heterogeneous shopping products 
A) Product equivalents 
B) Comparative convenience products 
C) Homogeneous shopping products 
D) Product counterparts 
E) Heterogeneous shopping products

Question 14

Apple Computer,Inc.recently dropped "Computer" from the company's name to become Apple,Inc.This was a part of its _____ away from simply being perceived as a computer company.

Accepted Answer

A) quality modification 
B) aesthetic modification 
C) demarketing 
D) repositioning 
E) functional extension 
A) quality modification 
B) aesthetic modification 
C) demarketing 
D) repositioning 
E) functional extension

Question 15

Choice Homes,Inc.
Choice Homes,Inc. ,based in Texas,built its reputation by building high-quality new homes,often at prices less than "used" ones.Choice Homes used mass purchasing power,innovative high-tech communications among employees to coordinate the building process,and other entrepreneurial strategies to hold costs down.Its homes are primarily targeted at first-time homeowners-to-be in an effort to get people out of apartments so they can experience the "American Dream" of home ownership for the same price as rent.Choice Homes later developed the "Choice Classic" brand name for higher-end homes targeted at wealthier dual-income couples.The Choice Classic name was designed to capitalize on the reputation of Choice Homes,especially for current Choice home owners who are ready to "move up" to a larger home.Recently,Choice Homes started a third line of homes called "Reflections," which are expensive,custom-designed homes located in exclusive,prestigious neighborhoods.
-Refer to Choice Homes,Inc.The three different brands of homes (Choice,Choice Classic,and Reflections)represent the firm's:

Accepted Answer

A) line portfolio. 
B) mix depth. 
C) line breadth. 
D) product line. 
E) product itemization. 
A) line portfolio. 
B) mix depth. 
C) line breadth. 
D) product line. 
E) product itemization.

Brand loyalty can:

Compare and contrast the three types of product modifications and give an example of how each could be implemented.

Compared to the other classifications of consumer products,shopping products are:

Product modification occurs when changes are made in how the product functions,its quality,or some aesthetic characteristic of the product.

Labeling that is designed to help consumers make proper product selections and lower their cognitive dissonance after the purchase is referred to as:

RockTenn produces cardboard cartons to be used by companies in the food industry.RockTenn is selling _____ products.

There are a number of toothpastes marketed under the Crest brand,including Cavity Protection Crest,Pro-Health Sensitive Shield Crest,Baking Soda Crest,Tartar Protection Crest,and Crest for Kids.This is an example of Crest's:

The two types of shopping products are:

When deciding on distribution plans for specialty products,companies generally ensure that the items are:

Which type of warranty is a written guarantee?

A(n)_____ brand is one owned by the wholesaler or retailer.

_____ products are seen by consumers to differ in quality,style,suitability,and lifestyle compatibility.Comparisons between these products are often quite difficult because they may have unique features and different levels of quality and price.

Apple Computer,Inc.recently dropped "Computer" from the company's name to become Apple,Inc.This was a part of its _____ away from simply being perceived as a computer company.

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Developing and Managing Products

Services and Nonprofit Organization Marketing

Marketing Channels

Supply Chain Management

Retailing

Integrated Marketing Communications

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Customer Relationship Management Crm

Social Media and Marketing

Filters

Exam 10: Product Concepts

Brand loyalty can:

Compare and contrast the three types of product modifications and give an example of how each could be implemented.

Compared to the other classifications of consumer products,shopping products are:

Product modification occurs when changes are made in how the product functions,its quality,or some aesthetic characteristic of the product.

Labeling that is designed to help consumers make proper product selections and lower their cognitive dissonance after the purchase is referred to as:

RockTenn produces cardboard cartons to be used by companies in the food industry.RockTenn is selling _____ products.

There are a number of toothpastes marketed under the Crest brand,including Cavity Protection Crest,Pro-Health Sensitive Shield Crest,Baking Soda Crest,Tartar Protection Crest,and Crest for Kids.This is an example of Crest's:

The two types of shopping products are:

When deciding on distribution plans for specialty products,companies generally ensure that the items are:

Which type of warranty is a written guarantee?

A(n)_____ brand is one owned by the wholesaler or retailer.

_____ products are seen by consumers to differ in quality,style,suitability,and lifestyle compatibility.Comparisons between these products are often quite difficult because they may have unique features and different levels of quality and price.

Apple Computer,Inc.recently dropped "Computer" from the company's name to become Apple,Inc.This was a part of its _____ away from simply being perceived as a computer company.

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Developing and Managing Products

Services and Nonprofit Organization Marketing

Marketing Channels

Supply Chain Management

Retailing

Integrated Marketing Communications

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Customer Relationship Management Crm

Social Media and Marketing

Filters