Question 1

The length of the introductory stage of the product life cycle for a new product is largely determined by:

Accepted Answer

A) the size of the product 
B) the product's marketing mix 
C) the efficiency of the test marketing 
D) product characteristics,such as advantages over substitute products 
E) the size of the market 
A) the size of the product 
B) the product's marketing mix 
C) the efficiency of the test marketing 
D) product characteristics,such as advantages over substitute products 
E) the size of the market

Question 2

Going to the Dogs
Demand for pet services is greatly increasing across the United States.In fact,Americans will spend nearly $44 billion dollars on their pets this year.Many American dog owners are seeking out "doggy day cares" that are more like a resort or spa than an ordinary kennel for their canine companion.Day care services for dogs now include toy rooms,outside play areas,doggie massages,treadmills,swimming pools,and cushy beds for nap time.Pet owners can watch their pets via a webcam,and some doggy day cares have a phone where owners can talk to their dogs when they feel their pets need to hear their voices.Rates vary from $20 to $45 a day per pet,depending on the amenities that the pet owner chooses.
-Refer to Going to the Dogs.Suppose that before opening the It's a Dog's Life doggy resort the owners gathered together a group of ten dog owners to discuss what they would want to see in the ideal dog day care center.This would be an example of:

Accepted Answer

A) idea screening 
B) diffusion 
C) a focus group interview 
D) basic research 
E) observation 
A) idea screening 
B) diffusion 
C) a focus group interview 
D) basic research 
E) observation

Question 3

After the research team at Nabisco had generated more than two dozen new-product ideas for a substitute for partially hydrogenated oils that tastes the same but has zero trans fat,the company formed a committee to analyze whether the product ideas were consistent with the organization's new-product strategy.This is called:

Accepted Answer

A) business analysis 
B) diffusion 
C) idea screening 
D) test marketing 
E) idea generation 
A) business analysis 
B) diffusion 
C) idea screening 
D) test marketing 
E) idea generation

Question 4

Central Bark is a dog day care center.When you check your dog into a Central Bark you know your pooch will be pampered.Since kennels have been boarding dogs for years,the dog day care is not really a new product.

Accepted Answer

A) True 
 B)False

Question 5

Marketers consider all of the following examples of new products EXCEPT:

Accepted Answer

A) a 2010 model year automobile with the same style,parts,and color as the 2009 model. 
B) the addition of a management consultant service to a company that once specialized in investment management. 
C) a new design for Reach brand toothbrushes. 
D) a new flavor of Ben & Jerry's brand ice cream. 
E) the development of a less-painful procedure for the treatment of varicose veins. 
A) a 2010 model year automobile with the same style,parts,and color as the 2009 model. 
B) the addition of a management consultant service to a company that once specialized in investment management. 
C) a new design for Reach brand toothbrushes. 
D) a new flavor of Ben & Jerry's brand ice cream. 
E) the development of a less-painful procedure for the treatment of varicose veins.

Question 6

The accuracy of revenue projections for products are affected by:

Accepted Answer

A) the newness of the product. 
B) the size of the market. 
C) the nature of the competition. 
D) all of the above. 
E) none of the above. 
A) the newness of the product. 
B) the size of the market. 
C) the nature of the competition. 
D) all of the above. 
E) none of the above.

Question 7

Very few firms follow a formal new-product development process.

Accepted Answer

A) True 
 B)False

Question 8

Name five sources of new-product ideas.Which two techniques are considered the most useful for generating creative thinking for new-product ideas?

Accepted Answer

The chapter discusses several sources of

Question 9

Oakley,a manufacturer of protective eyewear for various kinds of sports,has introduced sunglasses that play music.The glasses weigh just a few ounces and can hold up to 120 songs.These sunglasses would be an example of a(n):

Accepted Answer

A) repositioning strategy 
B) new product line 
C) addition to existing product line 
D) discontinuous innovation 
E) revision of existing products 
A) repositioning strategy 
B) new product line 
C) addition to existing product line 
D) discontinuous innovation 
E) revision of existing products

Question 10

Which of the following adopters is MOST likely to become an opinion leader?

Accepted Answer

A) Luddite 
B) Early majority 
C) Early adopter 
D) Proactive adopter 
E) Innovator 
A) Luddite 
B) Early majority 
C) Early adopter 
D) Proactive adopter 
E) Innovator

Question 11

Consumers described as laggards tend to rely on group norms when deciding to adopt an innovation.

Accepted Answer

A) True 
 B)False

Question 12

At what stage of the new-product development process are most new-product ideas rejected?

Accepted Answer

A) Test marketing 
B) Diffusion 
C) Business analysis 
D) Idea screening 
E) Idea generation 
A) Test marketing 
B) Diffusion 
C) Business analysis 
D) Idea screening 
E) Idea generation

Question 13

The main goal of the global product development process is to:

Accepted Answer

A) come up with a single standard product or product line suitable for all global markets 
B) expand the number of different new-product offerings so that individual country needs are more likely to be met 
C) develop every product for potential worldwide distribution and adaptation to other countries 
D) come up with new-product ideas in the United States and use global markets as test markets 
E) repeat the steps in the process with marketing teams in each and every foreign country targeted 
A) come up with a single standard product or product line suitable for all global markets 
B) expand the number of different new-product offerings so that individual country needs are more likely to be met 
C) develop every product for potential worldwide distribution and adaptation to other countries 
D) come up with new-product ideas in the United States and use global markets as test markets 
E) repeat the steps in the process with marketing teams in each and every foreign country targeted

Question 14

The stages of the product life cycle,in order,are:

Accepted Answer

A) introduction,maturity,decline 
B) introduction,growth,maturity,decline 
C) growth,maturity,plateau,decline 
D) innovation,early adoption,late adoption,laggard 
E) category acceptance,category growth,brand acceptance,brand growth 
A) introduction,maturity,decline 
B) introduction,growth,maturity,decline 
C) growth,maturity,plateau,decline 
D) innovation,early adoption,late adoption,laggard 
E) category acceptance,category growth,brand acceptance,brand growth

Question 15

Andersen Electronics is currently engrossed in its first estimations of costs and revenues for a new amusement park video skill game.This firm is engaged in a new-product business analysis.

Accepted Answer

A) True 
 B)False

Question 16

Global R&D is important for two reasons.What are they?

Accepted Answer

Global R&D is important for two reasons.

Question 17

What is the final stage in the new-product development process? What tasks are set in motion during this stage?

Accepted Answer

The final stage in the new-product devel

Question 18

In the _____ stage of new-product development,the technical feasibility of manufacturing the new product is examined as a prototype is produced.

Accepted Answer

A) screening 
B) development 
C) market testing 
D) concept testing 
E) business analysis 
A) screening 
B) development 
C) market testing 
D) concept testing 
E) business analysis

Question 19

Which of the following products is most likely to be in the decline stage of its product life cycle?

Accepted Answer

A) Cookie mixes 
B) Wireless mobile phones 
C) Programmable CD-ROMs 
D) Funeral caskets 
E) Prerecorded audiocassette tapes 
A) Cookie mixes 
B) Wireless mobile phones 
C) Programmable CD-ROMs 
D) Funeral caskets 
E) Prerecorded audiocassette tapes

Question 20

The screening and concept testing stage of the new-product development process is used to:

Accepted Answer

A) eliminate undesirable ideas and predict consumer acceptance 
B) refine the promotion campaign to be used with the new product 
C) determine the potential profits to be gained from the new product 
D) determine how long the test market should be run 
E) generate new-product ideas 
A) eliminate undesirable ideas and predict consumer acceptance 
B) refine the promotion campaign to be used with the new product 
C) determine the potential profits to be gained from the new product 
D) determine how long the test market should be run 
E) generate new-product ideas

The length of the introductory stage of the product life cycle for a new product is largely determined by:

Central Bark is a dog day care center.When you check your dog into a Central Bark you know your pooch will be pampered.Since kennels have been boarding dogs for years,the dog day care is not really a new product.

Marketers consider all of the following examples of new products EXCEPT:

The accuracy of revenue projections for products are affected by:

Very few firms follow a formal new-product development process.

Name five sources of new-product ideas.Which two techniques are considered the most useful for generating creative thinking for new-product ideas?

Oakley,a manufacturer of protective eyewear for various kinds of sports,has introduced sunglasses that play music.The glasses weigh just a few ounces and can hold up to 120 songs.These sunglasses would be an example of a(n):

Which of the following adopters is MOST likely to become an opinion leader?

Consumers described as laggards tend to rely on group norms when deciding to adopt an innovation.

At what stage of the new-product development process are most new-product ideas rejected?

The main goal of the global product development process is to:

The stages of the product life cycle,in order,are:

Andersen Electronics is currently engrossed in its first estimations of costs and revenues for a new amusement park video skill game.This firm is engaged in a new-product business analysis.

Global R&D is important for two reasons.What are they?

What is the final stage in the new-product development process? What tasks are set in motion during this stage?

In the _____ stage of new-product development,the technical feasibility of manufacturing the new product is examined as a prototype is produced.

Which of the following products is most likely to be in the decline stage of its product life cycle?

The screening and concept testing stage of the new-product development process is used to:

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Concepts

Services and Nonprofit Organization Marketing

Marketing Channels

Supply Chain Management

Retailing

Integrated Marketing Communications

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Customer Relationship Management Crm

Social Media and Marketing

Filters

Exam 11: Developing and Managing Products

The length of the introductory stage of the product life cycle for a new product is largely determined by:

Central Bark is a dog day care center.When you check your dog into a Central Bark you know your pooch will be pampered.Since kennels have been boarding dogs for years,the dog day care is not really a new product.

Marketers consider all of the following examples of new products EXCEPT:

The accuracy of revenue projections for products are affected by:

Very few firms follow a formal new-product development process.

Name five sources of new-product ideas.Which two techniques are considered the most useful for generating creative thinking for new-product ideas?

Oakley,a manufacturer of protective eyewear for various kinds of sports,has introduced sunglasses that play music.The glasses weigh just a few ounces and can hold up to 120 songs.These sunglasses would be an example of a(n):

Which of the following adopters is MOST likely to become an opinion leader?

Consumers described as laggards tend to rely on group norms when deciding to adopt an innovation.

At what stage of the new-product development process are most new-product ideas rejected?

The main goal of the global product development process is to:

The stages of the product life cycle,in order,are:

Andersen Electronics is currently engrossed in its first estimations of costs and revenues for a new amusement park video skill game.This firm is engaged in a new-product business analysis.

Global R&D is important for two reasons.What are they?

What is the final stage in the new-product development process? What tasks are set in motion during this stage?

In the _____ stage of new-product development,the technical feasibility of manufacturing the new product is examined as a prototype is produced.

Which of the following products is most likely to be in the decline stage of its product life cycle?

The screening and concept testing stage of the new-product development process is used to:

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Concepts

Services and Nonprofit Organization Marketing

Marketing Channels

Supply Chain Management

Retailing

Integrated Marketing Communications

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Customer Relationship Management Crm

Social Media and Marketing

Filters