Exam 11: Developing and Managing Products

Which of the following products has the lowest level of trialability?

Draw the sales line and the profit line of the product life cycle in the following diagram,and label each line.Then indicate the names of the four stages of the product life cycle in the blanks provided.

Oakley,the manufacturer of protective eyewear for sports enthusiasts,has recently introduced Oakley's Thump,UV sunglasses that allow the wearer to store and listen to 120 different songs.Which of the following product characteristics would likely exert the greatest influence on the market success of these new glasses?

At the beginning of the maturity stage of the product life cycle,sales typically:

The product lifestyle Guitar Hero would qualify as a typical fad.

Concept tests are considered fairly good predictors of success for line extensions and for products that do not require major changes in consumer behavior.

A product must be a discontinuous innovation to be considered a "new" product.

All of the following are categories of adopters in the diffusion process of innovations EXCEPT:

Jeni's Splendid Ice Creams is famous for its unusual flavors,such as Wildberry Lavender,Goat Cheese with Red Cherries,and Sweet Corn and Black Raspberries .Which of the following product characteristics would most likely influence the market success of these flavors?

The two techniques considered most useful for generating new-product ideas are customer-generation and competitive imitation.

Going to the Dogs Demand for pet services is greatly increasing across the United States.In fact,Americans will spend nearly $44 billion dollars on their pets this year.Many American dog owners are seeking out "doggy day cares" that are more like a resort or spa than an ordinary kennel for their canine companion.Day care services for dogs now include toy rooms,outside play areas,doggie massages,treadmills,swimming pools,and cushy beds for nap time.Pet owners can watch their pets via a webcam,and some doggy day cares have a phone where owners can talk to their dogs when they feel their pets need to hear their voices.Rates vary from $20 to $45 a day per pet,depending on the amenities that the pet owner chooses. -Refer to Going to the Dogs.The doggy day care center is more like a dog resort than a dog kennel.A dog day care represents what type of new product?

All of the following statements about how adopters participate in the diffusion process are true EXCEPT:

After Mattel evaluated many new products to add to its Barbie product line and before any prototype was created,the toy manufacturer instructed a committee to select three of the ideas to present to a group of consumers.The consumer group was asked to evaluate the ideas in terms of their marketability.This stage of new-product development is called:

Increasing competition,aggressive brand advertising,and healthy profits are all characteristics found in the introductory stage of the product life cycle.

_____ is a process where a group thinks of as many ways to vary a product or solve a problem as possible without considering the practicality of the ideas.

To further exploit the growing popularity Guitar Hero,Harmonix came out with Rock Band.Which stage of the PLC would this most likely take place?

After successful business analysis of a new product,the development stage begins.Describe the development process and explain the difference between laboratory testing and use testing.

A(n)_____ typically entails showing members of the product's target market advertising and other promotional materials for several products,including the test product.These people are then taken to a mock or real store,where their purchases are recorded.

In the _____ stage of new-product development,preliminary demand,cost,sales,and profitability estimates are made.

A manufacturer of office furnishings is finding it difficult to compete with cheaper imported merchandise.Which of the following is a potential source of new-product ideas that would allow it to compete more effectively?