Exam 11: Developing and Managing Products

Which of the following would be considered a new product?

The decision to market a product is called commercialization.

The _____ adopt a product because most of their friends have already done so,and their adoption is usually the result of pressure to conform because they rely on group norms.

Roger has lots of nice photos of his family on his digital camera and wishes he could display them on his desk at work without having to print them out.A coworker told him that he could purchase a digital photo frame to download and display his digital photos.Because Roger did not know such a product existed,digital photo frames represented a(n)_____ to him.

Discuss alternatives to traditional test marketing.

Going to the Dogs Demand for pet services is greatly increasing across the United States.In fact,Americans will spend nearly $44 billion dollars on their pets this year.Many American dog owners are seeking out "doggy day cares" that are more like a resort or spa than an ordinary kennel for their canine companion.Day care services for dogs now include toy rooms,outside play areas,doggie massages,treadmills,swimming pools,and cushy beds for nap time.Pet owners can watch their pets via a webcam,and some doggy day cares have a phone where owners can talk to their dogs when they feel their pets need to hear their voices.Rates vary from $20 to $45 a day per pet,depending on the amenities that the pet owner chooses. -Refer to Going to the Dogs.Central Bark Doggie Day Care currently has 31 locations,with a new Gainesville,Florida,location coming soon.With the opening of competition in the form of Camp Bow Wow and others,it appears that the dog day care product is moving into the _____ stage of the product life cycle.

One hot August day,Tom saw a can of AriZona Beverage Company's Arnold Palmer Half-and-Half iced tea and lemonade drink at the local convenience store.He decided to try the product and found that he really liked it.Now,Tom regularly purchases this product to quench his thirst on hot days.Tom is an example of a(n):

Rapala VMC Corporation Finland-based Rapala VMC Corporation is the world's largest fishing lure manufacturer.It developed its first fishing lure--a cigar-shaped minnow--in 1962.The annual market for fishing lures in terms of retail sales is approximately $600 million.Rapala VMC garnered one-third of that amount in 2008.New lures must be introduced each year in order to stay competitive in this industry.Like other lure manufacturers,Rapala focuses on two questions in developing and making new lures: Does it work,and does it look good? Developing a new lure takes two or three years and involves extensive field testing by tournament professionals and fishing guides.At the annual fishing industry trade show in 2008,Rapala unveiled the "dream lure for the 21st century." -Refer to Rapala.The "dream lure for the 21st century" will more than likely be an example of a(n):

Fitbit The pedometer is getting kicked up a notch with the new Fitbit device.The Fitbit is a $99 motion-detecting sensing device that can measure the user's activity even when asleep.It digitally records the distance a user walks or runs,right down to the number of steps,and calories burned.The device wirelessly sends data to its Web site,fitbit.com,giving users minute-by-minute details.Users can add consumption information at the Web site,allowing an accurate picture of calorie consumption and expenditures.Unlike other devices,like the Nike + iPod Sport Kit that monitors walking and running and sells for $29 or the Zeo Personal Sleep Coach that records brainwaves while the user is sleeping and sells for $399,the Fitbit combines both functions.The first-time Fitbit setup isn't very easy for users,but once over that hurdle,it's relative easy to use. -Refer to Fitbit.The process by which the adoption of this innovative product spreads is called the:

Many product failures such as Cucumber antiperspirant spray,Toaster Eggs,and Health-Sea sea-sausages most likely did not succeed because they did not conform to the product characteristic of:

Adaptation is the process by which the adoption of an innovation spreads.

Without the Internet,it would be impossible to conduct simultaneous product development from different parts of the world.

Kathy purchased an Amazon Kendle e-book reader as soon as they came onto the market.She paid $399 for the product,which she bought the first day it was released.Kathy works in Information Technology and is always looking for new electronic products to buy.She would best be described as a(n):